Ten years ago, I was unemployed, afraid, and totally uncertain about my future.
In January 2009, I was laid off from my job as the editor of several city travel guide magazines.
It was a huge shock. I had just won a company-wide award for “best publication.” I had just had a big meeting with the CEO, talking about my ideas for the future of my accounts. I had just gotten great reviews from my manager and from my clients. The company had just moved into a big, beautiful new office space …
At an event I attended recently, Greg Hickman shared what he called a Growth Ladder. It’s basically a chart of the problems, areas of focus, and team size for businesses at different levels.
What I found most interesting about this chart was seeing how certain marketing services fit in at different levels of business. So often, I see businesses trying to jump ahead in complexity in their marketing efforts unnecessarily.
For example, I was working with a new business recently on their home page copy, and the first and largest call …
In marketing (as in life) many of us tend to have an all-or-nothing approach.
We go ALL IN on something — the new podcast, daily live videos, posting to IG stories, starting up the blog again, getting consistent about sending out email newsletters, driving traffic with ads, and definitely absolutely planning out our next launch more proactively…
(In fact, I see people all the time who get a serious case of FOMO {fear of missing out} if they aren’t doing all the things when it comes to marketing. As soon as they see …
I’m not going to lie: This is a self-serving blog post.
It started because a couple of weeks ago, I was ranting on our team slack channel about people who wait until the last minute to reach out to hire us for launch copy or website copy or whatever.
And honestly, at first, I was just ranting; but then my team started weighing in and we started realizing…
Waiting until the last minute to plan your launch, to create your copy, to reach out and hire a copywriter can actually cost you …