A black and white image of a vintage trunk with dollars and coins spilling out. The title is superimposed over the image.

Why Better Content Marketing Will Bring You More Sales

Better content equals more sales.  Period.

I’ve got the receipts to back it up, but it’s understandable that sometimes it’s difficult to see.

Because, for many high-ticket coaches, course creators, membership sites, etc., we rarely put a “buy now” button on a blog post, a podcast episode, or an Instagram caption.

It’s not as simple as looking at the conversion rates on an advertising campaign or sales page — but that’s because content marketing is about building relationships, and it’s hard to put a value on a solid relationship.

Good content marketing is permission-based. …

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3 Tools to Make Outsourcing Content Easier

You thought you were being a BOSS and hired help to outsource your content marketing… but it hasn’t gone exactly as you thought it would.

Suddenly you have a never-ending list of tasks — broken down into subtasks and more subtasks — to try to account for all the moving parts of your marketing plan, but it means you’re getting alerts 75 times a day…

Your team is always behind on producing content… because they’re waiting on you for something or pinging you for approvals every other minute…

And it feels like you’re …

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[A mysterious dark eye looks up and over a haze. A nicely groomed eyebrow frames the eye beneath a large detective hat asking the question, why hire a fractional marketing team.]

Why Hire a Fractional Marketing Team?

When you’re ready to get help with some or all of your between-launch, nurture content writing, you have lots of choices. Which one is right for you? Because I’m living and breathing this content world as the head of a fractional marketing team, I tend to know a lot about our competitors and contemporaries.  Here’s what I see most often:

Lists of Topics or Templates

These are those $37–$97 products you see often in your social media feed.  They usually start out by sympathizing that you don’t know what to write about, …

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[A red banner with the title of this week's blog, "what all launch models have in common" spans across a black and white image of a building with a bird flying in the sky.]

What All Launch Models Have in Common

As a copywriter, I’m pretty familiar with most of the popular launch models out there.

Most start with a launch event — something splashy and flashy to draw new people in and energize the existing audience — then they have a pitch when the cart officially opens, and a series of emails to nurture, persuade, and remind people to make a decision before the deadline.

There are lots of popular formulas and blueprints for putting these pieces together in slightly different ways. Some use videos, some use live webinars, some use …

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