what a copywriter is not

What a Copywriter is Not


This is a Public Service Announcement:

Your copywriter is not a business …

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Is Your Lead Magnet Working For You?

Is your lead magnet working for you?

Sure, you’re getting some opt-ins, but:

Are the right people opting in (or are you attracting the wrong audience)?
Are your conversion rates as good as they could or should be?
Does your lead magnet prepare people for a sale?

When putting together a content marketing strategy, one of the most important things to consider is your lead magnet, and whether or not it’s actuallyRead More

Demystifying content marketing with a step-by-step system

Demystifying Content Marketing with a Step-by-Step System

Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.

What you need is a plan.

A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.

So I’m going to …

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Finding Your Flow With Cailen Ascher

Recently, in one of my Facebook groups, somebody asked me how I get so much done, and it really made me pause.  

Because, the thing is, I don’t really feel like I get that much done. OK, some days are better than others! But I’ve often thought of myself as being at a disadvantage in the business world because I only work part time — about 20 hours a week.

Turns out, that’s actually one of my biggest advantages!

Because I’m pretty good about buckling down and doing the work in the …

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