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I Used AI to Write This Blog (Sort Of)

The robots are coming for my job.

Over the past week I saw two different people post about two different websites that use AI (that’s artificial intelligence) to help people write sales copy, social media content, blog posts, emails, and more.

And I — being human and a copywriter — was skeptical.

A few years ago, I tested an AI that said it could actually write you a blog post by itself, and the results were laughable. As in, not just a crummy blog post, but a compilation of words and sentences that …

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[A black and white image of a black woman with a shaved head eating an apple. Her eyes are closed and she is wearing elegant white gloves. She slouches delightfully in an oversized blazer and pearl necklace. Before her lies a feast of fruit including oranges and pomegrenate. There is a tall candle stick on one side of her, and a glass of red wine to the other. A red banner across the top, containing white vintage distressed font reads: "breaking free from the feast of famine business cycle". In the bottom right corner The Content DIrection Agency logo is breaking past the image margins.]

Breaking Free from the Feast or Famine Business Cycle

In the first year of my business as a ghost blogger, I had my best month ever and my worst month ever back-to-back.

When I told my coach about it (I subscribed to a monthly group coaching call for $12.95 a month!), she asked me how much time I’d spent marketing myself during my best month.

The answer, as it turned out, was “very little” — because I’d been so busy delivering on the work that got me to my best month. And so, naturally, my leads and sales dropped the following …

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Are You Paying Attention to What Works in Your Content?

My friend and colleague, Bushra Azhar, recently wrote a Facebook post that got my brain spinning.

In it she talks about her process of testing content — and then taking the content that works the best and spinning it out into many other things.

Now, this isn’t a new concept — I’ve talked ad nauseum about re-using, recycling, and repurposing content.

But what actually got me thinking is this: very few people actually do this with any sort of science or consistency behind it.

Bushra talks about making a mental note …

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["The Unbearable FOMO of Clubhouse" in red distressed font is overlaid a faded definition of FOMO (the fear of missing out). In the bottom right corner is The Content Direction Agency's logo.]

The Unbearable FOMO of Clubhouse

I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO.

Now, please don’t get me wrong: I’m seeing people I admire and trust extolling the virtues of Clubhouse: that they’re able to listen to people they’d otherwise have to pay to access, that they’re making great connections, that there’s a certain diversity and diverse conversations that are missing from other channels, that the conversations are 🔥.

If you’re in …

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