A black and white image of a woman with dark hair whispering to a woman with blonde hair who looks shocked, with wide eyes and her hand over her mouth.

What Are You Really Asking For? Marketing Lessons From Indian Matchmaker 

by Marie Schnoor

So, a few members of the CDA team (we’re not naming any names) have become a little obsessed with the Netflix show, Indian Matchmaker. If you haven’t watched it, first of all, why not? And second of all, here’s the pitch: The show follows singles looking for love with the help of a trained professional. After growing tired of the dating scene either here in the States or in India, clients reach out to professional matchmaker Sima Taparia.

Last week, we talked about how some of what …

Read More

A black and white photo of two people sitting in chairs, facing each other and holding hands with the blog title superimposed over it.

Choose One Proposal: What Indian Matchmaker Has to Teach Us About Content Marketing

by Monica Herald

The other week, I binged all of Indian Matchmaker on Netflix. If you’re not familiar with the show, it first aired in July 2020, and the second season dropped a couple weeks ago.

In Season One, the show follows Sima Taparia, an Indian matchmaker, as she attempts to match clients in her database. (Spoiler, the only successful match isn’t one she makes!)

Season Two is pretty similar, but some of the people it follows, such as Aparna, aren’t working with any matchmaker at all.

I really don’t like reality tv …

Read More

RIP Facebook and IG, but TikTok is different… over a photo of the letters RIP on, presumably, a headstone.

RIP Facebook and IG, but TikTok is different…

What’s the difference between “traditional” social media (I literally can’t say that without the irony quotes around it…) and TikTok?

It’s all about the algorithm, baby.

OK, here’s the deal:

The OG social networks, Facebook, Twitter, and Instagram, run on a social graph. At their base, these apps are networks, in that (in theory at least) you follow someone in order to see their content. They’ve started adding suggested posts from people you don’t follow, but at its most basic, these …

Read More

Creating a Meow Wolf-Inspired Marketing Strategy

On our trip to Santa Fe a couple of weeks ago, we visited the original Meow Wolf. If you’re not familiar, Meow Wolf is an immersive and interactive art and story experience. There are locations in Santa Fe, Denver, and Las Vegas now. 

For example, the Santa Fe experience is called “House of Eternal Return,” and when you walk in, you literally see a two-story Victorian house complete with a wraparound porch, a TV on in the living …

Read More