At its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business goals.
But before you’re ready to work with someone to create a digital content strategy for your business, you may have some questions about what it is and how we go about creating a strategy that’s customized for your business, your goals, and your ideal customers.
What is a digital content strategy?
So let’s start here: A digital content strategy is a group of tactics …
The blank page. (Or, in our case, blank screen.) Bane of writers everywhere. Vast expanse of white, waiting to be filled with words, like a field of waist-deep snow you have to slog across.
I think there’s a reason they call it a CURSE-or. Little devil, blinking at us mockingly as if to say, “So. What genius are you going to share with us today, hmmmmm?”
If you’ve ever felt this way, you’re not …
I’m gonna be real with y’all: 2021 was a weird year around here.
Things started with a bang. In January, my longtime friend and head writer, Teri Vannoy, made the decision to move on and accept a full time position elsewhere. I ended up hiring three new writers to help take over her client work with us.
In February, we had our biggest revenue month ever. It seemed like the year was off to a roaring start. But …
Let’s face it: nobody is creating content marketing for their health or just to hear themselves talk; content marketing is supposed to drive leads and sales for your business!
So why is it that so many people struggle to see a direct ROI from their content?
Why you aren’t getting leads from your content
OK, so in general, I see a few reasons why businesses don’t get piles of leads from their content:
Nobody’s actually seeing your offer.
This could be for a lot of different reasons. Top of the list is the fact that …