Blog

Busting Some Content Marketing Myths

Over the last few weeks, I’ve been noticing a few trends when it comes to the current state of content marketing. The biggest of these is this: What got us here, won’t get you to the next …

Read More

Blogging is not content marketing.

Blogging is Not Content Marketing (And Other Ugly Truths)

Many years ago (we won’t say how many) I took a geology class in college. What a film major needed with geology — other than a science credit — is still a mystery, but I remember my geology teacher ranting about how people think mountains are somehow PUSHED up from underground fully formed. And she attributed this misinformation to an old Disney cartoon.

(I tried really hard to locate it for a .gif, but to no avail.)

I think I know how she feels, because there’s a common misconception in content marketing …

Read More

What to Do When Your Content Marketing Plan is Overwhelming

I got to have coffee last week with two hot shot business strategists here in Denver, and we talked content marketing and business strategy for two hours. It was so great I actually forgot to buy myself a coffee. #nerds

My buddy Greg of System.ly was telling us about his awesome version of the customer awareness spectrum as it relates to automated email funnels, and it involves (at least) three separate funnels to help capture and nurture customers at different stages of their journey. 

Did that give you heart palpitations just now?  THREE …

Read More