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Cultivating Creativity: Innovator Interview with Jo Gifford

Sharpie markers, whiteboard, bullet journals… If your ears just perked up, you’re going to love Jo Gifford! 

Or, if you don’t know where your creativity lives, if you’ve escaped from corporate or academia, or you’ve never thought of yourself as creative… You’re going to love Jo Gifford. 😉

A big part of Jo’s work is to help people tap into their creativity and think outside the box. Jo and I agree that this is VITAL if you want your content to stand out and get noticed. 

Jo’s secrets of creativity:

When …

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Building Community: Innovator Interview with Elise & Scott Grice

Have you ever wondered how some people seem to be able to build huge, engaged communities of raving fans? That’s what we’re talking about in this week’s Innovator Interview with Elise and Scott Grice of My Own Irresistible Brand and Hey Sweet Pea who have a thriving and super engaged online community.

Why? Because the Grices are super focused on customer experience and engagement — they go so far as to refer to their Facebook Live videos as “family meetings” and try to make everything they do an event. 

Check it …

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Content Marketing for Artists and Makers: Innovator Interview with Cory Huff

What’s the best lead magnet for your business?
 
The answer is: IT DEPENDS!
 
I often preach the rule that your audience ought to be able to consume and/or use your lead magnet in 10 minutes or less. Cory Huff, however, is the exception to the rule, as he has a massive — and massively useful — tool for his audience that converts really well. 
 
I absolutely LOVE these sorts of examples that break the rules, because they prove that rules are made to be broken!  (And they aren’t even really rules — they’re …

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