Engagement is the holy grail of content marketing. But it may not always be what we think.
I remember hearing an influencer say that her “metric” when writing posts was that she wanted someone to comment and say:
If she got a comment like that (or more than one) she knew she’d done her job.
She measured her success by engagement — but not just any old engagement, not just views or likes, but an expression from someone that she had touched them, that she’d touched a nerve, that she’d touched something …
When I ask what people struggle with most with content marketing CONSISTENCY is always one of the top challenges people name.
People always want me to tell them how often they should be blogging, how long their blogs should be, how often they should email their list, how much they should be posting to social media…
And I think the REAL question they want to ask is,
“What’s the minimum I can get away with?”
But that’s the wrong question.
I’m NOT going to tell you exactly how many …
Silence is deadly for your business.
I learned this the hard way when I was getting started in my own business. I was just a few months into my business and I was seeing success for the first time. I had my best month ever and I was flying high! And then I had my worst month ever.
I had a business coach at the time and on our group coaching call, I asked her why she thought I’d seen this huge swing. She asked me, “How much marketing were you doing during …
You’ve realized that you don’t have to write all your own blog posts and decided that it’s time to outsource some of your content creation — but how to find a blog writer that fits your needs and your company’s brand voice?
If you’ve never hired a blog writer before, it can be tricky and a little confusing to try to figure it out. Do you go for the cheapest option? (I have thoughts on how much you should pay a blog writer here.) Ask for recommendations from friends? …