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The Seven-Year Itch

The Seven-Year Itch

They say that relationships start to wane at around the seven-year mark.

There’s actual empirical data that shows that, over the last century or so, the median duration of a marriage was around seven years. There was even a short-lived political platform that suggested that marriages should last only seven years by default and that couples should have to renew their vows every seven years to continue.

So maybe it makes sense that I notice that business owners tend to get that seven-year itch, too.

(Because what is a business if not a …

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Back to Basics — at Any Stage

I was discussing my numbers with my accountant recently, and she noted that I don’t spend a lot of money on marketing. “If I could figure out where to spend money that would consistently send good leads my way, I would throw money at it,” I told her. Most of our business comes from referrals, which is amazing, but not very predictable; another good chunk comes from SEO, people searching and finding us via Google, but again, it’s not as predictable as I’d like. I’ve experimented with several other marketing …

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3 Content Predictions for 2019

Yeah, OK. I realize it’s the end of February.

I’m a little late to the game with my 2019 content marketing predictions. But we’ve still got 10 months of 2019 as I’m writing this, so I feel like it’s still valid to talk about what I see happening in the industry.

And maybe more importantly, I got inspired to write this post because a lot of the advice I saw floating around was really geared toward  bigger businesses, bigger brands, and I want to share what I see as being most important …

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Playing Bigger When You’re a Solopreneur

How do you play bigger when you’re a one (wo)man show? How do you confidently say yes to an opportunity without drowning in the added work?

That was the dilemma my friend Michelle Fifis found herself in late last year. Owner of the Pattern Observer website and the Textile Design Lab for textile designers, Michelle was offered a partnership opportunity with a trade show in her industry. They were looking for someone to write their newsletter, improve the connection with their current audience and reach out to new designers in the industry.

She …

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