The robots are coming for my job.
Over the past week I saw two different people post about two different websites that use AI (that’s artificial intelligence) to help people write sales copy, social media content, blog posts, emails, and more.
And I — being human and a copywriter — was skeptical.
A few years ago, I tested an AI that said it could actually write you a blog post by itself, and the results were laughable. As in, not just a crummy blog post, but a compilation of words and sentences that …
In the first year of my business as a ghost blogger, I had my best month ever and my worst month ever back-to-back.
When I told my coach about it (I subscribed to a monthly group coaching call for $12.95 a month!), she asked me how much time I’d spent marketing myself during my best month.
The answer, as it turned out, was “very little” — because I’d been so busy delivering on the work that got me to my best month. And so, naturally, my leads and sales dropped the following …
My friend and colleague, Bushra Azhar, recently wrote a Facebook post that got my brain spinning.
In it she talks about her process of testing content — and then taking the content that works the best and spinning it out into many other things.
Now, this isn’t a new concept — I’ve talked ad nauseum about re-using, recycling, and repurposing content.
But what actually got me thinking is this: very few people actually do this with any sort of science or consistency behind it.
Bushra talks about making a mental note …
I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO.
Now, please don’t get me wrong: I’m seeing people I admire and trust extolling the virtues of Clubhouse: that they’re able to listen to people they’d otherwise have to pay to access, that they’re making great connections, that there’s a certain diversity and diverse conversations that are missing from other channels, that the conversations are 🔥.
If you’re in …