If you’re hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you’re in the wrong blog post.
See, I believe in Leadership Marketing, which means that your road to marketing success is going to look different from mine or anyone else’s — because our businesses, clients, and industries are different, and I don’t believe there’s a one-size-fits-all marketing plan.
I did come across a couple of studies recently that presented a compelling argument that there’s one thing successful marketers DO have in common: …
When it comes to creating a Leadership Marketing strategy, there’s no one-size-fits-all solution.
We have to figure out how to combine three key elements — your brand voice, your ideal customer’s values, and market data — to create a strategy that will uniquely serve your business and your customers.
But one other key part of this is to understand your business’ goals for content marketing. If you don’t understand what result you want to achieve through content marketing, you’ll struggle to ever achieve it.
In general, there are three main types of …
I like to hang out with smart people.
In my nearly eight years in business, I’ve gotten in the habit of intentionally surrounding myself with smart people, online and off, through programs, masterminds, online forums and groups, and even the occasional coffee chat. In fact, if I can help it, I never want to be the “smartest person in the room” on any given subject (unless I’m the one teaching).
I learned that a long time ago in peer writing groups; if I was in a group with writers who were all …
Recently, a woman in a business forum I belong to asked three very important questions about content marketing. I answered them for her there, and then asked her permission to share the questions and my answers for you here because I think these are the kinds of universal questions many business owners have, but may struggle to articulate — or be afraid to …