The Client
Brigitte Lyons is the founder of Podcast Ally, a PR firm that specializes in getting clients booked on podcasts.
The Problem
Brigitte was transitioning her business from a more standard PR firm (B Think Forward) to a podcast-focused PR firm, and had been “beta testing” her new podcast PR offer behind the scenes with a few initial clients. She was ready to tell her audience and the world that Podcast Ally was open for business — but during her transition, she had pretty much stopped communicating with her existing audience.
No …