What’s the difference between “traditional” social media (I literally can’t say that without the irony quotes around it…) and TikTok?
It’s all about the algorithm, baby.
OK, here’s the deal:
The OG social networks, Facebook, Twitter, and Instagram, run on a social graph. At their base, these apps are networks, in that (in theory at least) you follow someone in order to see their content. They’ve started adding suggested posts from people you don’t follow, but at its most basic, these …