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Does Your Business Need Another Lead Stream?

Last week I was interviewed by Tom Poland for his podcast, Marketing The Invisible, and as a thank you, he sent me his book by the same name.

One of the big points he makes in the book is that a business needs multiple streams of leads to ensure they’re never in a panic and that their leads never dry up.

Just like an investor should never put all her money in a single stock, a business owner should never put all her resources into a single stream of leads.

And …

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Would Your Marketing Survive Without Online Ads?

A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook. That eventuality didn’t pan out, but at the time, it seemed a possibility.

Now, an article from BoingBoing about the prevalence of ad blockers compels me to ask: what would you do in your business without online advertising?

Advertising itself is never going away. If the popularity of ad blockers means the eventual downfall of online display ads (which I don’t believe it necessarily does), some new medium will rise …

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How Do You Get to Red Rocks?

photo credit: Nicki Bult Lamprecht

There’s an old joke…

A tourist in New York stops a guy on the street and says, “Hey, how do you get to Carnegie Hall?”

And the guy replies, “Practice, practice, practice…”

Last week I got to perform on stage at Red Rocks Amphitheater, to a crowd of somewhere in the neighborhood of 6,000 people.

Well, me — and 300 of my closest friends. …

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The State of Marketing 2019

I was wandering around the Ellie Caulkins Opera House last week, moving from stage to stage at the Denver Digital Summit, a conference for digital marketers, and I decided to swing through the VIP lounge to see if there were any cookies.

Not sure how exactly — maybe because I’m a many-times alumnae of the conference? — but I always get a free upgrade to VIP, and the lounge has free snacks and drinks throughout the conference.

No cookies at that point, but as I was passing through, I saw Seth Godin …

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