7 Common Questions About SEO and Content

Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. And I often get questions from clients and potential clients about how SEO fits into their overall content strategy.

This used to throw me for a bit of a loop — because I am NOT an SEO expert. So I hired Meg Casebolt of Love at First Search to join our team, and she’s taught me a TON about how content marketing and SEO can make beautiful music — and results — together.

Here are …

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What I Learned Working With a Copywriter

I had a unique experience recently.

I had someone else write some copy for me for the first time in my business!

Here’s what happened: I signed up for a package deal to help me create some Facebook ads and the associated funnel, and part of the package was for their team to write copy for my ads and my landing page.

And, although I’m capable of doing both, I was already paying for it… And I have been working hard at delegating stuff in my business lately… So I was like, …

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The Great Blog Promotion Adventure

Sitting alone, at home, in the dark, the glow of the laptop screen the only illumination, you sit back in your chair with a satisfied sigh.  You’ve done it!  You finally completed your epic blog post!

Your cursor hovers over the publish button, but you hesitate.

What if no one reads it?  What if no one cares?  All that work… All that research and planning and hours of writing… Wasted.

You clench your hand into a fist, feeling your fingernails digging into the flesh of your palm.  There must be a better way! you …

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The Scary Side of Content Promotion

Promotion can be scary.

Not scary like creepy clowns jumping out of the woods at you scary, but scary like…

What if I ask this big shot to promote me, and they say no…?

What if I spend all this time and energy promoting and still no one shows up…?

What if people DO show up, and realize I actually don’t have a clue and I’m just winging this…?

Or maybe you have gotten past the fear, and you wantRead More