Content Marketing for Artists and Makers: Innovator Interview with Cory Huff

What’s the best lead magnet for your business?
The answer is: IT DEPENDS!
I often preach the rule that your audience ought to be able to consume and/or use your lead magnet in 10 minutes or less. Cory Huff, however, is the exception to the rule, as he has a massive — and massively useful — tool for his audience that converts really well. 
I absolutely LOVE these sorts of examples that break the rules, because they prove that rules are made to be broken!  (And they aren’t even really rules — they’re …

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The Power of Getting Personal: Innovator Interview with Rebecca Tracey

Frustrated with webinars?

So are a lot of people these days — business owners and viewers.

Webinars started as a wonderful, unique way to get valuable free training from a person or business online, even if they often included a pitch at the end for a paid product. But they have morphed into more pitch than information, and viewers are getting savvy. 

I’ve heard anecdotal reports of webinar attendance and conversion rates dropping like a stone, which is bad news for people who have embraced a sort of “set it and forget it” marketing funnel …

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More Email, Smaller List: Innovator Interview with Breanne Dyck

Have you had the experience where people opt-in to something, raise their hand and say they’re interested, but then don’t take action and buy?

Yeah, me too.

Breanne has an answer for that — and it’s about confirming a bias toward action when you’re segmenting your email list. And how she got rid of 90% of her list to do that.

*jaw drop moment amirite?*

If you have questions about how email marketing is working TODAY, how important your email list size is (hint: size doesn’t matter as much as you think), and …

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Pop-Up Podcasting, Taking Action, and FOMO: Innovator Interview with Adrienne Dorison

Adrienne Dorison just recently made her way into my sphere of friends and colleagues, but I’m so glad she did! Whip-smart, funny, organized and interesting, Adrienne is a former SCRUM and six-sigma facilitator turned business strategist for online entrepreneurs, and to my way of thinking, she brings a needed dose of REALITY to the online business world. 

She’s a big believer that we, as women entrepreneurs, need to get comfortable with our numbers and with making tons of money — and then making a huge impact with that money through a give-back program. …

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