Blog

Everything You Ever Wanted to Know About Newsletters (But Were Afraid to Ask)

With the new GDPR privacy regulations taking effect not only in the E.U. but for businesses worldwide who might do business with residents of the EU, many digital marketers are starting to rethink their lead generation strategy.

For one thing, privacy regulations have made it so that we must specifically and directly ask people to opt-in for our email list — instead of distracting them with the shiny object of a free download to get them on the list.

For another thing, many small business owners are realizing that they …

Read More

Will GDPR Affect Your Content Marketing Efforts?

If you’re not yet aware, the General Data Protection Regulation, or GDPR, is going into effect in the E.U. on May 25th. 

This means if you’re located in the E.U., do business with any clients living in the E.U., or even just have people from the E.U. on your mailing list, you need to sit up and pay attention.

In super short layman’s terms, the GDPR aims to give individuals more control over their data and privacy, which means that if you collect any personal data from any person in the E.U., you must …

Read More

It Starts With Your Goals

It all comes back to your goals.

When I ask you, what are your goals for your content marketing, your answers are going to determine my suggestions and strategy for you.

If your goal is to build up your list in order to sell something in a few weeks, my suggestions are going to be different than if you want to build up your list to sell something in a few months.

If you want to get people on a sales call with you, my suggestions are going to be different than if …

Read More

When Your Business Changes, Bringing Your Audience Along for the Ride

This month, my baby turned seven, and my business turned six. 

A lot has changed since 2013:

I don’t change diapers any more.
I work while my baby is at school, instead of while she naps.
I have six team members, instead of doing everything myself.
My logo no longer looks like this: 
And I do a lot more than blogging these days.

Every business evolves

I saw a funny comment the other day that if Blockbuster had kept up with the trends, we might “Blockbuster and chill” instead of “Netflix and chill.” 

Businesses, like people, have to evolve and …

Read More