3 Types of Content Strategy

When it comes to creating a Leadership Marketing strategy, there’s no one-size-fits-all solution.

We have to figure out how to combine three key elements — your brand voice, your ideal customer’s values, and market data — to create a strategy that will uniquely serve your business and your customers.

But one other key part of this is to understand your business’ goals for content marketing. If you don’t understand what result you want to achieve through content marketing, you’ll struggle to ever achieve it.

In general, there are three main types of …

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Trend: Get in the Room Where it Happens

I like to hang out with smart people.

In my nearly eight years in business, I’ve gotten in the habit of intentionally surrounding myself with smart people, online and off, through programs, masterminds, online forums and groups, and even the occasional coffee chat. In fact, if I can help it, I never want to be the “smartest person in the room” on any given subject (unless I’m the one teaching).

I learned that a long time ago in peer writing groups; if I was in a group with writers who were all …

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3 Questions About Successful Content Marketing

Recently, a woman in a business forum I belong to asked three very important questions about content marketing. I answered them for her there, and then asked her permission to share the questions and my answers for you here because I think these are the kinds of universal questions many business owners have, but may struggle to articulate — or be afraid to …

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In the Past 10 Years…

Ten years ago, I was unemployed, afraid, and totally uncertain about my future.

In January 2009, I was laid off from my job as the editor of several city travel guide magazines.

It was a huge shock. I had just won a company-wide award for “best publication.” I had just had a big meeting with the CEO, talking about my ideas for the future of my accounts. I had just gotten great reviews from my manager and from my clients. The company had just moved into a big, beautiful new office space …

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