If you’ve been in the online business world for more than a minute, I’m sure you’ve heard of a content funnel.
It typically looks like this:
You start with a piece of content that is interesting to your ideal customer
the call to action from that piece of content is to opt-in for a free resource
then they get into an email automation or a landing page that delivers the resource and explains the paid offer, with a call to action to learn more
which directs them either to a sales page or a sales …
According to a survey conducted by ReferralRock, 94% of the expert marketers surveyed repurpose their content — do you?
Repurposed content saves time and money over creating all new content, serves up a higher ROI, and sends more leads and traffic to your business. You can use content you already have to create engaging, evergreen blog articles that will get you more traffic and leads to your business.
But let’s be real: it can feel like a real time suck and a hassle.
UNLESS you use my Upcycle Workflow that turns content …
You’ve realized that you don’t have to write all your own blog posts and decided that it’s time to outsource some of your content creation — but how to find a blog writer that fits your needs and your company’s brand voice?
If you’ve never hired a blog writer before, it can be tricky and a little confusing to try to figure it out. Do you go for the cheapest option? Ask for recommendations from friends? Look on Fiverr and Upwork? Post on Facebook?
And how do you find a blog …
I’ve been doing this online business thing for more than ten years now, and if I had a nickel for every time I’ve heard “blogging is dead” I could swim in them like Scrooge McDuck by now.
But it’s never actually been true, and it’s even less true today.
Blogging was hot when I got started in this industry, but it was quickly overtaken by the trend to use shorter and louder content on social media networks to market your business. Business coaches went from shouting, “Your business has to have a …