Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.
What you need is a plan.
A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.
So I’m going to …
I’m about to contradict myself.
And I’m willing to admit it. I’m OK with that.
Because it feels important to bring up this little elephant in the living …
I was super excited to have been a speaker at the Captivate with Content conference by CoCommercial last week.
One of the topics that comes up around search is how to tailor your content to match what people are searching …
There’s a continuum of action for business. (And life, but we’re really only talking business here.)
On the one end is strategy. It’s cerebral. It’s thinky. It requires many post-it notes and paper and books and maybe my favorite, a bullet journal.
At the other end is tactics. These are the actual things you do: the Tweets, the emails, the podcast, the webinar, the Facebook Live, the in-person networking meeting, the price setting, the sales-page writing, etc. etc. etc.
And somewhere in the middle the rubber meets the road. It’s where the big strategy …