Updated December 2025
I talk a lot about creating content that actually does something for your business — not just content that exists.
But once you’ve been creating content for a while (or, let’s be honest, for years), it gets harder to tell whether your strategy is working… or whether you’re just throwing spaghetti at the wall and hoping something sticks.
You could go with your gut.
Or — and this is the part most people skip — you could take a step back …
The very thing most micro business owners believe will solve their marketing problems — creating more content — is actually holding them back from success.
Content is the solution and the problem.
As a micro business owner or solopreneur, you have a big idea. That’s almost certainly why you started your business.
But sometimes, it can be hard to communicate that big idea to your favorite customers.
Maybe you find that people don’t really understand what you do until after they work with you.
Maybe you struggle to articulate what you do and how you …
Ready to plan out your next few blog posts? STOP RIGHT THERE! Don’t write another word until you know these three things you should consider before creating your blog content …
If you’ve been in the online business world for more than a minute, I’m sure you’ve heard of a content funnel.
It typically looks like this:
You start with a piece of content that is interesting to your ideal customer
the call to action from that piece of content is to opt-in for a free resource
then they get into an email automation or a landing page that delivers the resource and explains the paid offer, with a call to action to learn more
which directs them either to a sales page or a sales …