Blog

From Freelancer to Agency: 6 Lessons I’ve Learned

Two years ago, I was ready to pack it all in and burn my business down.

I felt overworked, underpaid, and definitely under appreciated. I also felt like a total and complete fraud.

What had happened was this: At the beginning of 2016, I made a goal to increase the percentage of my income that came from courses and products instead of 1:1 services. I had an audacious plan to triple my email list in the first half of the year, launch some new live workshops over the summer, and then …

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11 Lessons on Launching

Six years into this business, and I’ve lost count of how many launches I’ve been a part of: either in the planning and strategy stages, as a copywriter, as an affiliate, and even doing my own launches.

And in that time, you can’t help but learn a few things.

‘Tis the season to be launching (now through January or February or so) and so I thought I’d share some of the biggest lessons I’ve learned about launching over the years:

1. It’s a numbers game.

This is maybe the most important lesson I’ve learned about …

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squash blossom pie

Gratitude in Business

This week, we celebrate Thanksgiving in the U.S. — a holiday with a hugely problematic history, but a generally nice message buried under the centuries of racism and colonialism.

Also, …

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About Time

“Time is an illusion. Lunchtime doubly so.” — Douglas Adams

Yesterday, I made a three course meal for my family’s dinner. On a weeknight.

I also took my daughter to the pool to swim some practice laps with her, worked, exercised, crocheted a few rows on a project I’m working on (until I ran out of yarn) and read a few chapters of a book.

When I tell people that’s how my days sometimes look (and, believe me, not every day looks like this) they’re often wildly impressed. They wonder how I get …

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