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Where Does Blogging Fit in a Zero-Click World?

Social media rewards and promotes content that keeps users on their platforms; they are businesses and we (the users) are their product. They make money the more people they can get scrolling their feeds, and they actively lose money when someone clicks away to an outside link — like a blog post.

So where does blogging fit in a zero-click world? How do we promote our blogs or other long form content when our distribution and promotion channels actively dissuade us from linking to it?


The answer is not …

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What Are You Really Asking For? Marketing Lessons From Indian Matchmaker 

by Marie Schnoor

So, a few members of the CDA team (we’re not naming any names) have become a little obsessed with the Netflix show, Indian Matchmaker. If you haven’t watched it, first of all, why not? And second of all, here’s the pitch: The show follows singles looking for love with the help of a trained professional. After growing tired of the dating scene either here in the States or in India, clients reach out to professional matchmaker Sima Taparia.

Last week, we talked about how some of what …

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Choose One Proposal: What Indian Matchmaker Has to Teach Us About Content Marketing

by Monica Herald

The other week, I binged all of Indian Matchmaker on Netflix. If you’re not familiar with the show, it first aired in July 2020, and the second season dropped a couple weeks ago.

In Season One, the show follows Sima Taparia, an Indian matchmaker, as she attempts to match clients in her database. (Spoiler, the only successful match isn’t one she makes!)

Season Two is pretty similar, but some of the people it follows, such as Aparna, aren’t working with any matchmaker at all.

I really don’t like reality tv …

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RIP Facebook and IG, but TikTok is different… over a photo of the letters RIP on, presumably, a headstone.

RIP Facebook and IG, but TikTok is different…

What’s the difference between “traditional” social media (I literally can’t say that without the irony quotes around it…) and TikTok?

It’s all about the algorithm, baby.

OK, here’s the deal:

The OG social networks, Facebook, Twitter, and Instagram, run on a social graph. At their base, these apps are networks, in that (in theory at least) you follow someone in order to see their content. They’ve started adding suggested posts from people you don’t follow, but at its most basic, these …

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