Blog

What Works in My Business

One of the business trends I see happening in my corner of the world is radical transparency, and this week’s content is definitely a move in that direction.

As my friend and mentor Tara Gentile rebrands her Profit. Power. Pursuit. podcast as What Works, she’s inviting past guests to come back and talk about what’s working now in their business — and I was first in the hot seat.

 

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This is a wide-ranging …

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If We All #DeleteFacebook Does Your Business Have a Plan?

Because they (allegedly) allowed a foreign company to steal personal data and thereby (potentially) influence the outcome of an important national election, Facebook is in a bit of a pickle.

The hashtag #deletefacebook has been trending.  Of course, I don’t personally think very many people will follow it up with any action, but it does beg the question:

If Facebook were to fall from favor with your audience of potential clients tomorrow, would you have a Plan …

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Is Blogging Still Worth It?

A question I get frequently asked is whether or not blogging is still “worth it” as a marketing activity.

Because, let’s face it: blogging requires a lot of time and effort, and there are a lot of other marketing strategies that seem to get faster, bigger results. It’s easy to be swayed by the newest, shiniest object in a marketing toolbox when blogging seems kinda old, rusty, and dinged up. 

But is it still a useful tool in the age of Facebook Live, Instagram stories and Snapchat? 

What is your goal?

I know y’all are …

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Playing Bigger When You’re a Solopreneur

How do you play bigger when you’re a one (wo)man show? How do you confidently say yes to an opportunity without drowning in the added work?

That was the dilemma my friend Michelle Fifis found herself in late last year. Owner of the Pattern Observer website and the Textile Design Lab for textile designers, Michelle was offered a partnership opportunity with a trade show in her industry. They were looking for someone to write their newsletter, improve the connection with their current audience and reach out to new designers in the industry.

She …

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