ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK? MEET YOUR SECRET WEAPON FOR CREATING CONTENT THAT LEAVES AN INDELIBLE IMPRESSION.
Your mission (should you choose to accept it)
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MAKING YOUR MARK WITH CONTENT MARKETING IS ALL ABOUT STRATEGIC EXECUTION.
Online entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.
That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.
- But what if you could maximize all that content you’ve produced and use it to its full potential?
- What if you could increase your leads by as much as 300%?
- What if you could feel confident that every piece of content you produce is building your business?
We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.
Would you rather:
- OPTION NO. 1
- Learn the tradecraft
If field work and DIY is your preference, this is where you can update your skills, increase your confidence, and become the content marketer you always wanted to be. We offer free resources, ebooks, courses, and strategy to support your passion.
- OPTION NO. 2
- Employ a secret weapon
Let us help you create a strategy that will build your business and help you execute it. Employ a ghostblogger to free you up to work in your zone of genius. Spend your time where it counts; let us do the rest.
How do you play bigger when you’re a one (wo)man show? How do you confidently say yes to an opportunity without drowning in the added work?
That was the dilemma my friend Michelle Fifis found herself in late last year. Owner of the Pattern Observer website and the Textile Design Lab for textile designers, Michelle was offered a partnership opportunity with a trade show in her industry. They were looking for someone to write their newsletter, improve the connection with their current audience and reach out to new designers in the industry.
Have you noticed how many podcasts are springing up around you?
New shows are coming out constantly, because podcasters have discovered something important — when someone spends 45 minutes+ listening to you share your passion and expertise, they tend to become big supporters of your work.
Podcast fans are among the most engaged and motivated audience out there, which is why more companies and thought leaders have made tapping into them a big priority for their content and outreach strategy.
As I’ve mentioned, I’m focusing on being on more podcasts this year …
Podcasts are incredibly popular right now — but are they effective?
The answer (as always) is: it depends. It depends on your business, your goals, and the podcast itself.
But too often — like many of the popular trends in content marketing — people rush in to podcasting or being interviewed on podcasts without a clear understanding of how that technique will actually get them business.
There’s something to be said for brand awareness, but for most of us, our first goal in marketing of any kind is to drive sales. Yet we treat …
My mind has been focused a lot lately on how to attract and entice higher-end businesses to my business. And over the past year, it’s become exceedingly clear that the tactics I used to market to business owners for my DIY course and products were not going to work to attract bigger businesses.