ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK? START CREATING CONTENT THAT LEAVES AN INDELIBLE IMPRESSION.
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MAKING YOUR MARK WITH CONTENT MARKETING IS ALL ABOUT STRATEGIC EXECUTION.
Online entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.
That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.
- But what if you could maximize all that content you’ve produced and use it to its full potential?
- What if you could increase your leads by as much as 300%?
- What if you could feel confident that every piece of content you produce is building your business?
We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.
Would you rather:
- OPTION NO. 1
- STRATEGIZE WITH A PRO
Let’s create a comprehensive marketing plan — from establishing goals and metrics to creating a content calendar that lists exactly what needs to be created every single week (and why).
- OPTION NO. 2
- Employ a secret weapon
Our team can implement as much of your content writing as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know.
When I ask business owners what their biggest struggle with content is, the number one answer I get is: CONSISTENCY.
And I get it; especially when you’re a solopreneur, or wearing the hat of “marketing director” on top of all your other hats, it’s easy for weekly content creation and distribution to fall off your to do list. It’s often in that “important but not urgent” box, if you’re familiar with Stephen Covey’s work, and falls behind whatever urgent tasks pop up in your inbox every day.
If you find yourself in …
Two years ago, I was ready to pack it all in and burn my business down.
I felt overworked, underpaid, and definitely under appreciated. I also felt like a total and complete fraud.
What had happened was this: At the beginning of 2016, I made a goal to increase the percentage of my income that came from courses and products instead of 1:1 services. I had an audacious plan to triple my email list in the first half of the year, launch some new live workshops over the summer, and then …
Six years into this business, and I’ve lost count of how many launches I’ve been a part of: either in the planning and strategy stages, as a copywriter, as an affiliate, and even doing my own launches.
And in that time, you can’t help but learn a few things.
‘Tis the season to be launching (now through January or February or so) and so I thought I’d share some of the biggest lessons I’ve learned about launching over the years:
1. It’s a numbers game.
This is maybe the most important lesson I’ve learned about …
This week, we celebrate Thanksgiving in the U.S. — a holiday with a hugely problematic history, but a generally nice message buried under the centuries of racism and colonialism.