Growth marketing direction for businesses that are done guessing.
Fractional CMO • Growth Marketing Director • Micro-Consulting
You’ve got ideas. You’ve got momentum.
What you don’t have is a clear director pulling it all together.
I’m Lacy Boggs, a growth marketer and fractional CMO with 12+ years in the work. I help businesses turn scattered marketing efforts into a focused growth engine with a plan someone is actually responsible for.
Most businesses I work with aren’t stuck because they lack effort or creativity. They’re stuck because everything feels important, everything is half-built, and no one is clearly directing what happens next.
That’s where I come in.
I bring clarity, prioritization, and forward motion — and I don’t disappear after handing you a massive strategy doc.
Work With Me
Fractional Growth Marketing & CMO Leadership
For established businesses and growing teams who need senior-level direction without hiring a full-time exec.
I step in to:
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Set clear growth priorities
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Translate business goals into marketing direction
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Build systems that connect strategy to execution
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Keep initiatives moving instead of stalling out
This is ongoing leadership for teams who want fewer spinning plates and more traction.
Availability: New engagements beginning Q2 2026.
Book a discovery call.-
Neurodivergent-Friendly Micro-Consulting
For solo business owners under $500k who want clarity without overwhelm.
This is short-form, focused consulting designed for people who:
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Have too many ideas competing for attention
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Are tired of second-guessing every marketing decision
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Want direction they can act on immediately
We zoom out just enough to see the whole picture, then zoom back in on what actually deserves your energy next. Big-picture strategy, day-to-day accountability and action.
Availability: 1–2 openings in Q1 2026
Book a discovery call.-
Get to Know Me First
- NO. 1
- READ
Read the bestselling book
- NO. 2
- LISTEN
Listen to the podcast
- NO. 3
- IMPLEMENT
DIY with our signature system
Recent Posts
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How to Conduct a Blog Content Audit
Updated December 2025
I talk a lot about creating content that actually does something for your business — not just content that exists.
But once you’ve been creating content for a while (or, let’s be honest, for years), it gets harder to tell whether your strategy is working… or whether you’re just throwing spaghetti at the wall and hoping something sticks.
You could go with your gut.
Or — and this is the part most people skip — you could take a step back …
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Content is the Solution and the Problem: Solving the Content Paradox for Micro Businesses
The very thing most micro business owners believe will solve their marketing problems — creating more content — is actually holding them back from success.
Content is the solution and the problem.
As a micro business owner or solopreneur, you have a big idea. That’s almost certainly why you started your business.
But sometimes, it can be hard to communicate that big idea to your favorite customers.
Maybe you find that people don’t really understand what you do until after they work with you.
Maybe you struggle to articulate what you do and how you …
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3 Things to Consider Before Creating a Content Strategy for Your Business
Ready to plan out your next few blog posts? STOP RIGHT THERE! Don’t write another word until you know these three things you should consider before creating your blog content …
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Identify Your Blog Blocks and Stop Your Lead Leaks with a Content Web
If you’ve been in the online business world for more than a minute, I’m sure you’ve heard of a content funnel.
It typically looks like this:
You start with a piece of content that is interesting to your ideal customer
the call to action from that piece of content is to opt-in for a free resource
then they get into an email automation or a landing page that delivers the resource and explains the paid offer, with a call to action to learn more
which directs them either to a sales page or a sales …
