ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK? MEET YOUR SECRET WEAPON FOR CREATING CONTENT THAT LEAVES AN INDELIBLE IMPRESSION.
Your mission (should you choose to accept it)
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MAKING YOUR MARK WITH CONTENT MARKETING IS ALL ABOUT STRATEGIC EXECUTION.
Online entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.
That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.
- But what if you could maximize all that content you’ve produced and use it to its full potential?
- What if you could increase your leads by as much as 300%?
- What if you could feel confident that every piece of content you produce is building your business?
We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.
Would you rather:
- OPTION NO. 1
- Learn the tradecraft
If field work and DIY is your preference, this is where you can update your skills, increase your confidence, and become the content marketer you always wanted to be. We offer free resources, ebooks, courses, and strategy to support your passion.
- OPTION NO. 2
- Employ a secret weapon
Let us help you create a strategy that will build your business and help you execute it. Employ a ghostblogger to free you up to work in your zone of genius. Spend your time where it counts; let us do the rest.
What’s the best lead magnet for your business?
The answer is: IT DEPENDS!
I often preach the rule that your audience ought to be able to consume and/or use your lead magnet in 10 minutes or less. Cory Huff, however, is the exception to the rule, as he has a massive — and massively useful — tool for his audience that converts really well.
I absolutely LOVE these sorts of examples that break the rules, because they prove that rules are made to be broken! (And they aren’t even really rules — they’re …
Frustrated with webinars?
So are a lot of people these days — business owners and viewers.
Webinars started as a wonderful, unique way to get valuable free training from a person or business online, even if they often included a pitch at the end for a paid product. But they have morphed into more pitch than information, and viewers are getting savvy.
I’ve heard anecdotal reports of webinar attendance and conversion rates dropping like a stone, which is bad news for people who have embraced a sort of “set it and forget it” marketing funnel …
Have you had the experience where people opt-in to something, raise their hand and say they’re interested, but then don’t take action and buy?
Yeah, me too.
Breanne has an answer for that — and it’s about confirming a bias toward action when you’re segmenting your email list. And how she got rid of 90% of her list to do that.
*jaw drop moment amirite?*
If you have questions about how email marketing is working TODAY, how important your email list size is (hint: size doesn’t matter as much as you think), and …
Adrienne Dorison just recently made her way into my sphere of friends and colleagues, but I’m so glad she did! Whip-smart, funny, organized and interesting, Adrienne is a former SCRUM and six-sigma facilitator turned business strategist for online entrepreneurs, and to my way of thinking, she brings a needed dose of REALITY to the online business world.
She’s a big believer that we, as women entrepreneurs, need to get comfortable with our numbers and with making tons of money — and then making a huge impact with that money through a give-back program. …