WE WRITE KILLER CONTENT

So you don’t have to.

Ready to start adulting with your marketing?

You need a strategic plan to ensure that every piece of content you put out is contributing to your business goals — that also feels like a playground for your ideas.

You need a writer who can go undercover as you to create masterful content that sounds like you — only better.

And you need a system that will ensure your team can work autonomously — without needing your approval on every little thing.

We can help.

Uncomplicate your marketing.

Less is more! Sign up below to take the free assessment to discover where you should be focusing your unique talents and energy to uncomplicate your marketing.

 

Your mission, should you choose to accept it…

Have more fun with your marketing.

If you want to make bank with your business, marketing is a necessity.

But it doesn’t have to be a drag, doll.

We create content strategy that feels like a playground for your thought leadership.

We write killer content that puts the spotlight on you in a noisy industry.

Departments

    • NO. 1
    • MISSION PLANs

    Custom strategic marketing plans that feel like play.

    Let us create a custom content marketing plan to grow, nurture, and prime your audience to buy whenever you make an offer. Play with your content in the name of massive growth and experimentation.

    Learn More

    • NO. 2
    • COVERT CONTENT

    Your thought leadership, your voice — without you having to write it.

    Content writing support on an ongoing basis. We create deceptively powerful nurture content to grow your business. Let’s bring your wildest dreams to life.

    Learn More

    • NO. 3
    • SPECIAL OPS

    Launch content, email sequences, web copy, and more…

    If it has words, we can help create it. Meet your fractional marketing team for all your copy projects.

    Book a Call to Learn More

How we’re different:

  • More than 10 years in business in the online marketing space.
  • Our team has more than 40+ years combined experience in copywriting and marketing.
  • We’ve served hundreds of businesses in a wide variety of industries.
  • Our boutique agency model means you get exquisite personalized service and support.
  • We have a proven track record of results.

Ready to upgrade your content marketing?

Let’s chat.

    • NO. 1
    • READ

    Read the bestselling book

    Lacy looks over the top of a copy of her book

    • NO. 2
    • LISTEN

    Listen to the podcast

    • NO. 3
    • IMPLEMENT

    DIY with our signature system

Recent Posts

  • Creating a Meow Wolf-Inspired Marketing Strategy

    On our trip to Santa Fe a couple of weeks ago, we visited the original Meow Wolf. If you’re not familiar, Meow Wolf is an immersive and interactive art and story experience. There are locations in Santa Fe, Denver, and Las Vegas now. 

    For example, the Santa Fe experience is called “House of Eternal Return,” and when you walk in, you literally see a two-story Victorian house complete with a wraparound porch, a TV on in the living …

    Read More

  • A black and white image of an alarm clock and a printed calendar. A red bar is superimposed over them with the title of the post.

    Why Pre-Written Content Calendars Don’t Work (and What to Do Instead)

    I was googling recently to see what kind of content is out there around how to create a content calendar, and I got an ad for something that offers “525,000+ pre-written posts” in a content calendar.

    Um. Whut.

    Let’s leave aside the fact that, if you were to use one of those posts per day, that’s more than 1,400 YEARS worth of content… (Why does anyone need that much?)

    And instead focus on the fact that pre-written content calendars rarely work the way you might want them to — and why.

    Pre-written content calendars sound …

    Read More

  • A black and white photo of an old-fashioned microphone. A red bar over the image has the title of the post.

    5 Elements to Include in Your Brand Voice Guidelines (So It Really Sounds Like You)

    Before you try to outsource any marketing or copywriting for your business, one of the most important foundational pieces you need are brand voice guidelines or a brand voice style guide. Yet it’s a piece I almost always find that my clients are missing.

    If you intend to let anyone else speak for your brand — be that a team member or a contractor — it’s important to take that extra step to start defining your brand voice so that they can do so more easily.

    And, side note: if you’ve …

    Read More

  • A vintage photo of three women dressed in vintage cheerleading outfits lean on huge conical megaphones. Overlaid is the title, "Who do you need on your content marketing team for your small business?"

    Who Do You Need on Your Content Marketing Team for Your Small Business?

    When I Google “Who do you need on your content marketing team?” the top results are fine, but most of them list six, seven — even nine roles you need for a “core” marketing team.

    That’s all well and good if you have a business making millions and can support a team that size.

    But what if you have a small business or are even a solo entrepreneur — then who do you need on your content marketing team?

    Content marketing team roles in a small business

    Chances are, if you’re thinking about outsourcing some or …

    Read More