ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK?
CREATE CONTENT MARKETING THAT LEAVES AN INDELIBLE IMPRESSION
WITH A LEADERSHIP MARKETING STRATEGY
Your mission (should you choose to accept it)
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YOU’RE A LEADER IN BUSINESS.
WHY ARE YOU FOLLOWING WITH YOUR CONTENT MARKETING?
Big changes in the way we communicate with our potential customers are happening faster and faster. It used to take decades for trends to shift, and now we’re seeing big disruptions every year…
The content marketing formulas, blueprints, and tactics that worked even just a couple of years ago are becoming less and less effective.
Patterns are shifting. Customers are more savvy. Technology is changing.
And just when you find a formula that works, it plateaus.
The reason the formulas aren’t working for you is because you didn’t get here by following a formula.
As an entrepreneur, you’re naturally a risk taker, a trail blazer, and an innovator. You’re obviously smart and good at what you do, or you would never have gotten here in the first place.
Right now you might be looking for someone to lead you, to show you how to apply the next marketing tactic to your business…
I hate to break it to you, but you are the leader. You have to blaze your own trail.
The good news is that content marketing still works, but you have to innovate to create real traction.
Would you rather:
- OPTION NO. 1
- STRATEGIZE WITH A PRO
Let’s create a comprehensive Leadership Marketing plan — from establishing goals and metrics to creating a content marketing calendar that lists exactly what needs to be created every single week (and why).
- OPTION NO. 2
- Employ a secret weapon
Our team can write as much of your content as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know.
Here’s the sad truth: we could write the best blog post ever written, but if nobody sees it, it won’t do your business any good.
Every business needs traffic that it can convert to leads, which can be converted to sales.
Creating amazing content is step one, but you need to be able to use that content to drive traffic in order to drive leads and sales.
And there are two kinds of traffic: free and paid.
Which one should you use? They both have their place and can play …
I remember reading some writing advice once (though I cannot remember who said it — ping me if you know) that said: when writing you should aim to make yourself laugh, make yourself cry, make yourself feel something, and you’ll make your reader feel that, too.
It’s good advice. But what do you do when the feeling you feel is… fear?
(And, just to be clear, we’re not talking about writing horror or a thriller!)
When you step into the role of “thought leader” with your content, at first it feels fine …
I was a guest on a podcast this past week, and while we were in the “green room” before hitting record, the host mentioned how nice it was to have someone on to talk about “old school” blogging.
He mentioned that he’d recently written something about blogging that had sparked a lot of conversation on Twitter, the culmination of which was that they agreed they should all do a podcast episode on the power of blogging.
[Image: a gif of Jeff Bridges as The Big Lebowski tilting his head, …
In honor of my 40th birthday:
Blogging isn’t dead.Not all blogging is content marketing.Creating content without a big picture strategy is frustrating, inefficient, and frequently ineffective.Creating a content strategy isn’t as difficult (or expensive) as you might think.The secret weapon for building a content strategy is an editorial calendar.When you’re creating a content strategy, you work BACKWARDS from what your goal is for your business.Starting from what you want the content to do for your business will help you create better content.Then you look at who the content is intended …