ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK? START CREATING CONTENT THAT LEAVES AN INDELIBLE IMPRESSION.

Your mission (should you choose to accept it)

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MAKING YOUR MARK WITH CONTENT MARKETING IS ALL ABOUT STRATEGIC EXECUTION.

lacy boggsOnline entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.

That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.

  • But what if you could maximize all that content you’ve produced and use it to its full potential?
  • What if you could increase your leads by as much as 300%?
  • What if you could feel confident that every piece of content you produce is building your business?

We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.

Click here to learn more.

Would you rather:

  • Let’s create a comprehensive marketing plan — from establishing goals and metrics to creating a content calendar that lists exactly what needs to be created every single week (and why).

  • Our team can implement as much of your content writing as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know.

Recent Posts

  • The Case of the $300,000 Email

    Still wondering what the ROI of blogging and email newsletters might be? One of our clients discovered the massive value consistent content marketing had for their business, and the importance of authentic …

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  • Marketing and Messaging with a 3 Word Rebellion

    Why do some businesses struggle with their message and others don’t?

    Why do some social movements take off while others struggle?

    Why are some messages infinitely “sticky” and shareable?

    Questions for the ages, surely, but my friend and colleague Dr. Michelle Mazur believes she has some of it figured out. She’s the author and creator of 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business into a Movement, and she joined me this week on the Content Debrief to talk about what a 3 word rebellion is — and why you …

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  • Does Your Newsletter Serve a Purpose?

    Here are the cold hard facts:

    Most small businesses aren’t using their email newsletter to their best advantage.

    If we take a stroll down memory lane, we might remember that way back in the dear dead days of early websites and blogging, email newsletters — and blogs themselves — were a novelty. We were excited to sign up to hear from businesses and people we wanted to engage with.

    Then, automation and marketing tactics took over. Suddenly, we’ve reached a place of serious email overwhelm. Many businesses require an email address to interact …

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  • sales funnel stages

    How to Use the Customer Awareness Spectrum to Write Exactly the Blog Post Your Customer Needs

    You may have heard or thought about your sales funnel stages — the different steps your customer goes through on their way to buying your product. But what do you do if your customer doesn’t even know they need your product or service?

    I’ve been working with a woman who does PR for the food and beverage industry. She knows that many restaurateurs could benefit from PR, but they don’t know what it is or what it could do for them.  She’s considered writing content to educate people about what PR can …

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