ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK? START CREATING CONTENT THAT LEAVES AN INDELIBLE IMPRESSION.
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MAKING YOUR MARK WITH CONTENT MARKETING IS ALL ABOUT STRATEGIC EXECUTION.
Online entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.
That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.
- But what if you could maximize all that content you’ve produced and use it to its full potential?
- What if you could increase your leads by as much as 300%?
- What if you could feel confident that every piece of content you produce is building your business?
We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.
Would you rather:
- OPTION NO. 1
- STRATEGIZE WITH A PRO
Let’s create a comprehensive marketing plan — from establishing goals and metrics to creating a content calendar that lists exactly what needs to be created every single week (and why).
- OPTION NO. 2
- Employ a secret weapon
Our team can implement as much of your content writing as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know.
So, I went to a conference a couple of weeks ago, and if you followed my Instagram stories, you probably saw that my FAVORITE swag that anyone gave out was a $2 bill stamped with the company name and logo.
(My husband immediately said, “THAT’S A FEDERAL CRIME! DEFACING MONEY!” But I’m not too worried about it.)
It was great! They had a big briefcase on their table full of $2 bills and they would give you one — in exchange for scanning your conference badge, which gave them your name …
You know you need to do keyword research. After all, you’re producing content to support your business growth, not writing a love letter to your grandma.
The goal is to get as many qualified leads as possible to find your post, including new people finding you through Google search. But how can you make sure that what you’re writing is what people are looking for?
The secret is to do the overall topic research before you begin your content planning, then fine-tune the keywords once the blog post is written.
How do I …
Last week, I attended the Digital Summit here in Denver, and I heard some pretty staggering statistics about the state of content marketing.
For example, Rand Fishkin gave a really interesting keynote on search and organic traffic from Google. Not gonna lie, some of it went over my head, but here was my big takeaway:
Eight out of every 10 searches done on Google today do not result in a click to a website.
People click on native Google results (like to find out the hours of a restaurant) or get the information they …
Many, many years ago, I had a terrible boss.
Remember that book/movie “The Devil Wears Prada”? She was like that, but without the redemptive story arc.
And one of her favorite phrases to say to me when I didn’t somehow psychically anticipate her every need was, “This isn’t a good use of my time.”
At that time of my young life, it drove me crazy. I thought she was just an entitled asshole who liked lording her power over me. And… she was. 😉
But at some point you get it.
When people start taking advantage …