ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK?
CREATE CONTENT MARKETING THAT LEAVES AN INDELIBLE IMPRESSION
WITH A LEADERSHIP MARKETING STRATEGY
Your mission (should you choose to accept it)
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YOU’RE A LEADER IN BUSINESS.
WHY ARE YOU FOLLOWING WITH YOUR CONTENT MARKETING?
Big changes in the way we communicate with our potential customers are happening faster and faster. It used to take decades for trends to shift, and now we’re seeing big disruptions every year…
The content marketing formulas, blueprints, and tactics that worked even just a couple of years ago are becoming less and less effective.
Patterns are shifting. Customers are more savvy. Technology is changing.
And just when you find a formula that works, it plateaus.
The reason the formulas aren’t working for you is because you didn’t get here by following a formula.
As an entrepreneur, you’re naturally a risk taker, a trail blazer, and an innovator. You’re obviously smart and good at what you do, or you would never have gotten here in the first place.
Right now you might be looking for someone to lead you, to show you how to apply the next marketing tactic to your business…
I hate to break it to you, but you are the leader. You have to blaze your own trail.
The good news is that content marketing still works, but you have to innovate to create real traction.
Would you rather:
- OPTION NO. 1
- STRATEGIZE WITH A PRO
Let’s create a comprehensive Leadership Marketing plan — from establishing goals and metrics to creating a content marketing calendar that lists exactly what needs to be created every single week (and why).
- OPTION NO. 2
- Employ a secret weapon
Our team can write as much of your content as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know.
I’ve got a confession to make:
I’m a HUGE nerd.
Maybe that’s not a surprise to you. I’m a word nerd (obviously) and a more traditional nerd (DOCTOR WHO! HARRY POTTER! STAR TREK! X-FILES!), but I’m also a total nerd about content marketing.
So it’s kind of no surprise that one of my first Strategy Session clients told me after I delivered her report, “It’s like you just handed a gourmet recipe to a novice cook.”
I had geeked out a little TOO much. Luckily, a Strategy Session is full service, and my …
Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. And I often get questions from clients and potential clients about how SEO fits into their overall content strategy.
This used to throw me for a bit of a loop — because I am NOT an SEO expert. So I hired Meg Casebolt of Love at First Search to join our team, and she’s taught me a TON about how content marketing and SEO can make beautiful music — and results — together.
Here are …
I had a unique experience recently.
I had someone else write some copy for me for the first time in my business!
Here’s what happened: I signed up for a package deal to help me create some Facebook ads and the associated funnel, and part of the package was for their team to write copy for my ads and my landing page.
And, although I’m capable of doing both, I was already paying for it… And I have been working hard at delegating stuff in my business lately… So I was like, …
Sitting alone, at home, in the dark, the glow of the laptop screen the only illumination, you sit back in your chair with a satisfied sigh. You’ve done it! You finally completed your epic blog post!
Your cursor hovers over the publish button, but you hesitate.
What if no one reads it? What if no one cares? All that work… All that research and planning and hours of writing… Wasted.
You clench your hand into a fist, feeling your fingernails digging into the flesh of your palm. There must be a better way! you …