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lacy boggs

Let us create strategic content, written in your voice, that will consistently grow your audience, prime them to buy, and drive sales in your business.

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Stop killing yourself creating content and get a team that can craft high-performing content autonomously without the agony.

Attract, Nurture, and Convert.

Let our “primed-to-buy” content strategy and talented writers create blog posts, emails, and sales content specifically designed to appeal to your audience and help you reach your business goals.

Would you rather:

  • Get your customers Primed to Buy.

    Let us create a custom content marketing plan to grow, nurture, and prime your audience to buy whenever you make an offer.

  • Your thought leadership, your voice — without you having to write it.

    Once you have your Primed to Buy marketing plan in place, let us help you implement it.

Recent Posts

  • A black and white photo of an old-fashioned microphone. A red bar over the image has the title of the post.

    5 Elements to Include in Your Brand Voice Guidelines (So It Really Sounds Like You)

    Before you try to outsource any marketing or copywriting for your business, one of the most important foundational pieces you need are brand voice guidelines or a brand voice style guide. Yet it’s a piece I almost always find that my clients are missing.

    If you intend to let anyone else speak for your brand — be that a team member or a contractor — it’s important to take that extra step to start defining your brand voice so that they can do so more easily.

    And, side note: if you’ve …

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  • A vintage photo of three women dressed in vintage cheerleading outfits lean on huge conical megaphones. Overlaid is the title, "Who do you need on your content marketing team for your small business?"

    Who Do You Need on Your Content Marketing Team for Your Small Business?

    When I Google “Who do you need on your content marketing team?” the top results are fine, but most of them list six, seven — even nine roles you need for a “core” marketing team.

    That’s all well and good if you have a business making millions and can support a team that size.

    But what if you have a small business or are even a solo entrepreneur — then who do you need on your content marketing team?

    Content marketing team roles in a small business

    Chances are, if you’re thinking about outsourcing some or …

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  • Image reads "How to Create a Digital Content Strategy For Your Small Business" on a red banner over a black and white image of chess pieces on a digital chessboard.

    How to Create a Digital Content Strategy For Your Small Business

    At its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business goals.

    But before you’re ready to work with someone to create a digital content strategy for your business, you may have some questions about what it is and how we go about creating a strategy that’s customized for your business, your goals, and your ideal customers.

    What is a digital content strategy?

    So let’s start here: A digital content strategy is a group of tactics …

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  • How to Manage Your Blog Post Ideas for a Successful Blog

    The blank page.  (Or, in our case, blank screen.) Bane of writers everywhere. Vast expanse of white, waiting to be filled with words, like a field of waist-deep snow you have to slog across.

    I think there’s a reason they call it a CURSE-or. Little devil, blinking at us mockingly as if to say, “So. What genius are you going to share with us today, hmmmmm?”

    If you’ve ever felt this way, you’re not …

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