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lacy boggsOnline entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.

That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.

  • But what if you could maximize all that content you’ve produced and use it to its full potential?
  • What if you could increase your leads by as much as 300%?
  • What if you could feel confident that every piece of content you produce is building your business?

We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.

Click here to learn more.

Would you rather:

  • Let’s create a comprehensive marketing plan — from establishing goals and metrics to creating a content calendar that lists exactly what needs to be created every single week (and why). 

  • Our team can implement as much of your content writing as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know. 

Recent Posts

  • are you focused on tactics or strategy?

    Are You Focused on Tactics or Strategy? The Goal is Strategic Execution

    There’s a continuum of action for business. (And life, but we’re really only talking business here.)

    On the one end is strategy. It’s cerebral. It’s thinky. It requires many post-it notes and paper and books and maybe my favorite, a bullet journal.

    At the other end is tactics. These are the actual things you do: the Tweets, the emails, the podcast, the webinar, the Facebook Live, the in-person networking meeting, the price setting, the sales-page writing, etc. etc. etc.

    And somewhere in the middle the rubber meets the road. It’s where the big strategy …

    Read More

  • Stop Acting Like You Know How to Do Email

    Email is dead. Long live email. 

    This is an ongoing debate in online marketing. 

    Not only are we swamped by more email, we have a lot more other things competing for our attention. 

    Plus, Google is giving the consumer tools to filter out a lot of those emails in the promotional tabs. 

    But people still overwhelmingly say that if they want to hear from a company, they want to hear from you via email. 

    So email is not dead. 

    But it is changing. 

    Because it’s not that people have stopped using email. It’s that they’re sick of …

    Read More

  • How Do You Want to Lead?

    I’m not particularly woo. But I do believe that when the universe sends you a message, you should try to listen.

    An example: When I was going through a rough quarter-life crisis while living in Southern California, I went to our apartment pool, and I was feeling super self conscious about how my body looked in my bathing suit. I was worried about my pale skin, my belly that wasn’t bikini ready, my thick thighs.

    And then this man walked into the pool area, sat down on a deck chair, and took off …

    Read More

  • Would You Give $2 to A Potential Customer? This Company Did

    So, I went to a conference a couple of weeks ago, and if you followed my Instagram stories, you probably saw that my FAVORITE swag that anyone gave out was a $2 bill stamped with the company name and logo.


    (My husband immediately said, “THAT’S A FEDERAL CRIME! DEFACING MONEY!” But I’m not too worried about it.)


    It was great! They had a big briefcase on their table full of $2 bills and they would give you one — in exchange for scanning your conference badge, which gave them your name …

    Read More