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lacy boggsOnline entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.

That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.

  • But what if you could maximize all that content you’ve produced and use it to its full potential?
  • What if you could increase your leads by as much as 300%?
  • What if you could feel confident that every piece of content you produce is building your business?

We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.

Click here to learn more.

Would you rather:

  • Let’s create a comprehensive marketing plan — from establishing goals and metrics to creating a content calendar that lists exactly what needs to be created every single week (and why).

  • Our team can implement as much of your content writing as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know.

Recent Posts

  • Playing Bigger When You’re a Solopreneur

    How do you play bigger when you’re a one (wo)man show? How do you confidently say yes to an opportunity without drowning in the added work?

    That was the dilemma my friend Michelle Fifis found herself in late last year. Owner of the Pattern Observer website and the Textile Design Lab for textile designers, Michelle was offered a partnership opportunity with a trade show in her industry. They were looking for someone to write their newsletter, improve the connection with their current audience and reach out to new designers in the industry.

    She …

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  • Who Do You Need on Your Content Team?

    Let’s play a game.

    Imagine you’re in a position to hire your dream content team to outsource some or all of your content marketing…

    Who do you hire?

    OK, I don’t mean the person, necessarily, but what are the roles you need to hire?

    The answer is… it depends!  It depends on what you need and the skills of the people you hire. But I thought it would be helpful to talk about some of the roles you might want to …

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  • Releasing Perfection When Outsourcing Your Content

    Hey, guess what?


    And thank goodness, too, because how boring would that be?

    But here’s the rub: We often expect ourselves and our work to be perfect.

    Like, say, a blog post for …

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  • When is it Time to Outsource Your Content?

    It took me, literally, years to decide to hire a cleaning service for my home.

    I felt guilty about it for a whole host of reasons. I thought, “I’m home literally all day, every day. Why can’t I get this done?”

    But the truth was, I was struggling to run a business, run a household, and raise a child all at once. (IMAGINE THAT!) I didn’t expect my husband to come home from work every day and just do chores, but I was expecting it of myself. (To be clear, he didn’t expect that …

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