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lacy boggsOnline entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.

That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.

  • But what if you could maximize all that content you’ve produced and use it to its full potential?
  • What if you could increase your leads by as much as 300%?
  • What if you could feel confident that every piece of content you produce is building your business?

We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.

Click here to learn more.

Would you rather:

  • Let’s create a comprehensive marketing plan — from establishing goals and metrics to creating a content calendar that lists exactly what needs to be created every single week (and why). 

  • Our team can implement as much of your content writing as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know. 

Recent Posts

  • Everything You Ever Wanted to Know About Newsletters (But Were Afraid to Ask)

    With the new GDPR privacy regulations taking effect not only in the E.U. but for businesses worldwide who might do business with residents of the EU, many digital marketers are starting to rethink their lead generation strategy.

    For one thing, privacy regulations have made it so that we must specifically and directly ask people to opt-in for our email list — instead of distracting them with the shiny object of a free download to get them on the list.

    For another thing, many small business owners are realizing that they …

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  • Will GDPR Affect Your Content Marketing Efforts?

    If you’re not yet aware, the General Data Protection Regulation, or GDPR, is going into effect in the E.U. on May 25th. 

    This means if you’re located in the E.U., do business with any clients living in the E.U., or even just have people from the E.U. on your mailing list, you need to sit up and pay attention.

    In super short layman’s terms, the GDPR aims to give individuals more control over their data and privacy, which means that if you collect any personal data from any person in the E.U., you must …

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  • It Starts With Your Goals

    It all comes back to your goals.

    When I ask you, what are your goals for your content marketing, your answers are going to determine my suggestions and strategy for you.

    If your goal is to build up your list in order to sell something in a few weeks, my suggestions are going to be different than if you want to build up your list to sell something in a few months.

    If you want to get people on a sales call with you, my suggestions are going to be different than if …

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  • When Your Business Changes, Bringing Your Audience Along for the Ride

    This month, my baby turned seven, and my business turned six. 

    A lot has changed since 2013:

    I don’t change diapers any more.
    I work while my baby is at school, instead of while she naps.
    I have six team members, instead of doing everything myself.
    My logo no longer looks like this: 
    And I do a lot more than blogging these days.

    Every business evolves

    I saw a funny comment the other day that if Blockbuster had kept up with the trends, we might “Blockbuster and chill” instead of “Netflix and chill.” 

    Businesses, like people, have to evolve and …

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