ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK? START CREATING CONTENT THAT LEAVES AN INDELIBLE IMPRESSION.
Your mission (should you choose to accept it)
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MAKING YOUR MARK WITH CONTENT MARKETING IS ALL ABOUT STRATEGIC EXECUTION.
Online entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.
That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.
- But what if you could maximize all that content you’ve produced and use it to its full potential?
- What if you could increase your leads by as much as 300%?
- What if you could feel confident that every piece of content you produce is building your business?
We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.
Would you rather:
- OPTION NO. 1
- STRATEGIZE WITH A PRO
Let’s create a comprehensive marketing plan — from establishing goals and metrics to creating a content calendar that lists exactly what needs to be created every single week (and why).
- OPTION NO. 2
- Employ a secret weapon
Our team can implement as much of your content writing as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know.
My friend Adrienne Dorison talks a lot about the bottlenecks in your business.
For example, if you or your team has limited capacity to deliver your product or service, your bottleneck is in delivery. If you have a sales problem getting leads to become paying customers, you have a conversion problem. And if you have trouble getting new leads in the first place, you have an attraction problem.
Any given business will move through these problems in something of a cycle. For example, let’s say you have a delivery problem, so …
When Jim* came to me for a Strategy Session, he seemed to have the PERFECT business on paper: he’s in a super specific niche, with almost no competition, teaching professionals how to use a specialized piece of software.
(*Not his real name!)
He was even getting promoted by the maker of the software (for free) and had grown his list to more than 10,000 ideal customers by offering valuable freebies on his blog and a popular newsletter.
Yet he wasn’t …
One of the big points he makes in the book is that a business needs multiple streams of leads to ensure they’re never in a panic and that their leads never dry up.
Just like an investor should never put all her money in a single stock, a business owner should never put all her resources into a single stream of leads.
A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook. That eventuality didn’t pan out, but at the time, it seemed a possibility.
Now, an article from BoingBoing about the prevalence of ad blockers compels me to ask: what would you do in your business without online advertising?
Advertising itself is never going away. If the popularity of ad blockers means the eventual downfall of online display ads (which I don’t believe it necessarily does), some new medium will rise …