ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK? MEET YOUR SECRET WEAPON FOR CREATING CONTENT THAT LEAVES AN INDELIBLE IMPRESSION.
Your mission (should you choose to accept it)
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MAKING YOUR MARK WITH CONTENT MARKETING IS ALL ABOUT STRATEGIC EXECUTION.
Online entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.
That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.
- But what if you could maximize all that content you’ve produced and use it to its full potential?
- What if you could increase your leads by as much as 300%?
- What if you could feel confident that every piece of content you produce is building your business?
We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.
Would you rather:
- OPTION NO. 1
- Learn the tradecraft
If field work and DIY is your preference, this is where you can update your skills, increase your confidence, and become the content marketer you always wanted to be. We offer free resources, ebooks, courses, and strategy to support your passion.
- OPTION NO. 2
- Employ a secret weapon
Let us help you create a strategy that will build your business and help you execute it. Employ a ghostblogger to free you up to work in your zone of genius. Spend your time where it counts; let us do the rest.
Sharpie markers, whiteboard, bullet journals… If your ears just perked up, you’re going to love Jo Gifford!
Or, if you don’t know where your creativity lives, if you’ve escaped from corporate or academia, or you’ve never thought of yourself as creative… You’re going to love Jo Gifford. 😉
A big part of Jo’s work is to help people tap into their creativity and think outside the box. Jo and I agree that this is VITAL if you want your content to stand out and get noticed.
Jo’s secrets of creativity:
Have you ever wondered how some people seem to be able to build huge, engaged communities of raving fans? That’s what we’re talking about in this week’s Innovator Interview with Elise and Scott Grice of My Own Irresistible Brand and Hey Sweet Pea who have a thriving and super engaged online community.
Why? Because the Grices are super focused on customer experience and engagement — they go so far as to refer to their Facebook Live videos as “family meetings” and try to make everything they do an event.
Check it …
If you use Facebook to market your online business (and let’s be real: that’s like 98% of us!) you are going to want to block out some time in your day right now to watch this interview I did with Bond, the ad …
What’s the best lead magnet for your business?
The answer is: IT DEPENDS!
I often preach the rule that your audience ought to be able to consume and/or use your lead magnet in 10 minutes or less. Cory Huff, however, is the exception to the rule, as he has a massive — and massively useful — tool for his audience that converts really well.
I absolutely LOVE these sorts of examples that break the rules, because they prove that rules are made to be broken! (And they aren’t even really rules — they’re …