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MAKING YOUR MARK WITH CONTENT MARKETING IS ALL ABOUT STRATEGIC EXECUTION.

lacy boggsOnline entrepreneurs are content machines, churning out blog posts, webinars, live video, ebooks, white papers, podcasts and more — but almost as quickly as it’s published, that content is forgotten.

That’s because, often, there’s no strategy tying everything together to ensure that every piece of content leads down the path to a sale, and there’s no plan to make the most of the content once it’s produced.

  • But what if you could maximize all that content you’ve produced and use it to its full potential?
  • What if you could increase your leads by as much as 300%?
  • What if you could feel confident that every piece of content you produce is building your business?

We create bespoke content marketing strategy for online entrepreneurs and then provide services to help you execute on that strategy.

Would you rather:

  • If field work and DIY is your preference, this is where you can update your skills, increase your confidence, and become the content marketer you always wanted to be. We offer free resources, ebooks, courses, and strategy to support your passion.

  • Let us help you create a strategy that will build your business and help you execute it. Employ a ghostblogger to free you up to work in your zone of genius. Spend your time where it counts; let us do the rest.

Recent Posts

  • Blogging is not content marketing.

    Blogging is Not Content Marketing (And Other Ugly Truths)

    Many years ago (we won’t say how many) I took a geology class in college. What a film major needed with geology — other than a science credit — is still a mystery, but I remember my geology teacher ranting about how people think mountains are somehow PUSHED up from underground fully formed. And she attributed this misinformation to an old Disney cartoon.

    (I tried really hard to locate it for a .gif, but to no avail.)

    I think I know how she feels, because there’s a common misconception in content marketing …

    Read More

  • What to Do When Your Content Marketing Plan is Overwhelming

    I got to have coffee last week with two hot shot business strategists here in Denver, and we talked content marketing and business strategy for two hours. It was so great I actually forgot to buy myself a coffee. #nerds

    My buddy Greg of System.ly was telling us about his awesome version of the customer awareness spectrum as it relates to automated email funnels, and it involves (at least) three separate funnels to help capture and nurture customers at different stages of their journey. 

    Did that give you heart palpitations just now?  THREE …

    Read More

  • How to Meet Your Content Marketing Goals

    How to Meet Your Content Marketing Goals

    Over the last few posts, we’ve covered the importance of strategic execution in content marketing, how to define a goal for your content, and the value of understanding your key performance indicators to know if you’re making progress on that goal.

    But… Now what?

    Once you know where you want to go, how do you actually get …

    Read More

  • KPIs for Content Marketing

    KPI for Content Marketing and the Allure of Vanity Metrics

    So far, we’ve established that in order to be successful with content marketing in your business, you need to focus on strategic execution — that sweet spot between strategy and tactics — and that in order to come up with a strategy you can execute on, you must first understand your content marketing goals.

    Let’s pretend for a moment that you’ve gotten both those steps down: How will you know if your strategic execution is working as you go along?

    The answer is …

    Read More