ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK?
CREATE CONTENT MARKETING THAT LEAVES AN INDELIBLE IMPRESSION
WITH A LEADERSHIP MARKETING STRATEGY
Your mission (should you choose to accept it)
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YOU’RE A LEADER IN BUSINESS.
WHY ARE YOU FOLLOWING WITH YOUR CONTENT MARKETING?
Big changes in the way we communicate with our potential customers are happening faster and faster. It used to take decades for trends to shift, and now we’re seeing big disruptions every year…
The content marketing formulas, blueprints, and tactics that worked even just a couple of years ago are becoming less and less effective.
Patterns are shifting. Customers are more savvy. Technology is changing.
And just when you find a formula that works, it plateaus.
The reason the formulas aren’t working for you is because you didn’t get here by following a formula.
As an entrepreneur, you’re naturally a risk taker, a trail blazer, and an innovator. You’re obviously smart and good at what you do, or you would never have gotten here in the first place.
Right now you might be looking for someone to lead you, to show you how to apply the next marketing tactic to your business…
I hate to break it to you, but you are the leader. You have to blaze your own trail.
The good news is that content marketing still works, but you have to innovate to create real traction.
Would you rather:
- OPTION NO. 1
- STRATEGIZE WITH A PRO
Let’s create a comprehensive Leadership Marketing plan — from establishing goals and metrics to creating a content marketing calendar that lists exactly what needs to be created every single week (and why).
- OPTION NO. 2
- Employ a secret weapon
Our team can write as much of your content as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know.
My friend and colleague, Bushra Azhar, recently wrote a Facebook post that got my brain spinning.
In it she talks about her process of testing content — and then taking the content that works the best and spinning it out into many other things.
Now, this isn’t a new concept — I’ve talked ad nauseum about re-using, recycling, and repurposing content.
But what actually got me thinking is this: very few people actually do this with any sort of science or consistency behind it.
Bushra talks about making a mental note …
I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO.
Now, please don’t get me wrong: I’m seeing people I admire and trust extolling the virtues of Clubhouse: that they’re able to listen to people they’d otherwise have to pay to access, that they’re making great connections, that there’s a certain diversity and diverse conversations that are missing from other channels, that the conversations are 🔥.
If you’re in …
One of the marketing initiatives I invested in for 2020 was a podcast-specific PR campaign with Podcast Ally. I talked about why I was choosing to focus on being a guest on podcasts instead of guest posting blogs in a post last year.
It was a great experience and a fun way to add a bunch of podcast appearances to my little “Recent Sightings” carousel here on the blog (see the right sidebar). Plus I find podcasts to be a wonderful way …
But HOW do you actually start being more consistent with your content?
Consistency is a habit, and like so many habits, it’s something you build over time. Here are some tips for making it easier.
Start small. Smaller than that. No, even smaller.
B.J. Fogg, author of Tiny Habits, has been studying habits for years, and he says that the most effective way to build or change …