Powerful content gets powerful results.
It’s a full time job to try to get your small business noticed online because the algorithms are not in our favor, we don’t have the same resources as bigger businesses, and social media wants us to be on a never-ending hamster wheel of content creation just to throw us a few crumbs of visibility and engagement.
But what if you could stand out on the value of your ideas instead of the loudness of your voice?
Let’s build a different way to position and market your business so that you get noticed (and PAID) for your big ideas.
My work explores how content marketing online is changing and how a new type of content strategy is necessary for small businesses to get noticed and be successful.
The widely held understanding of how to market your business online is committed to keeping you stuck on a never-ending cycle of content creation.
I’m working to share a new approach to creating less content more strategically, positioning you as a thought leader, and rooted in your biggest, boldest ideas.
The very thing most micro business owners believe will solve their marketing problems — creating more content — is actually holding them back from success.
For micro business owners, content is both the solution and the problem. It’s the key to attracting clients and growing your business, but it’s also a source of overwhelm, stress, and frustration.
Burn the calendar. Keep the content.
Tired of chasing trends and still feeling invisible? This 5-day email rebellion shows you how to stop posting just to post — and start building a body of work that slaps. Say goodbye to bland templates and hello to content with clarity, confidence, and a little “don’t tell them I told you” magic.
Check Us Out
- NO. 1
- READ
Read the bestselling book
- NO. 2
- LISTEN
Listen to the podcast
- NO. 3
- IMPLEMENT
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Recent Posts
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Content is the Solution and the Problem: Solving the Content Paradox for Micro Businesses
The very thing most micro business owners believe will solve their marketing problems — creating more content — is actually holding them back from success.
Content is the solution and the problem.
As a micro business owner or solopreneur, you have a big idea. That’s almost certainly why you started your business.
But sometimes, it can be hard to communicate that big idea to your favorite customers.
Maybe you find that people don’t really understand what you do until after they work with you.
Maybe you struggle to articulate what you do and how you …
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3 Things to Consider Before Creating a Content Strategy for Your Business
Ready to plan out your next few blog posts? STOP RIGHT THERE! Don’t write another word until you know these three things you should consider before creating your blog content …
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Identify Your Blog Blocks and Stop Your Lead Leaks with a Content Web
If you’ve been in the online business world for more than a minute, I’m sure you’ve heard of a content funnel.
It typically looks like this:
You start with a piece of content that is interesting to your ideal customer
the call to action from that piece of content is to opt-in for a free resource
then they get into an email automation or a landing page that delivers the resource and explains the paid offer, with a call to action to learn more
which directs them either to a sales page or a sales … -
Your Old Marketing Content is Costing Your Business Money — Here’s How to Fix It
According to a survey conducted by ReferralRock, 94% of the expert marketers surveyed repurpose their content — do you?
Repurposed content saves time and money over creating all new content, serves up a higher ROI, and sends more leads and traffic to your business. You can use content you already have to create engaging, evergreen blog articles that will get you more traffic and leads to your business.
But let’s be real: it can feel like a real time suck and a hassle.
UNLESS you use my Upcycle Workflow that turns content …
