ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK?
CREATE CONTENT MARKETING THAT LEAVES AN INDELIBLE IMPRESSION
WITH A LEADERSHIP MARKETING STRATEGY
Your mission (should you choose to accept it)
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YOU’RE A LEADER IN BUSINESS.
WHY ARE YOU FOLLOWING WITH YOUR CONTENT MARKETING?
Big changes in the way we communicate with our potential customers are happening faster and faster. It used to take decades for trends to shift, and now we’re seeing big disruptions every year…
The content marketing formulas, blueprints, and tactics that worked even just a couple of years ago are becoming less and less effective.
Patterns are shifting. Customers are more savvy. Technology is changing.
And just when you find a formula that works, it plateaus.
The reason the formulas aren’t working for you is because you didn’t get here by following a formula.
As an entrepreneur, you’re naturally a risk taker, a trail blazer, and an innovator. You’re obviously smart and good at what you do, or you would never have gotten here in the first place.
Right now you might be looking for someone to lead you, to show you how to apply the next marketing tactic to your business…
I hate to break it to you, but you are the leader. You have to blaze your own trail.
The good news is that content marketing still works, but you have to innovate to create real traction.
Would you rather:
- OPTION NO. 1
- STRATEGIZE WITH A PRO
Let’s create a comprehensive Leadership Marketing plan — from establishing goals and metrics to creating a content marketing calendar that lists exactly what needs to be created every single week (and why).
- OPTION NO. 2
- Employ a secret weapon
Our team can write as much of your content as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know.
You’ve realized that you don’t have to write all your own blog posts and decided that it’s time to outsource some of your content creation — but how to find a blog writer that fits your needs and your company’s brand voice?
If you’ve never hired a blog writer before, it can be tricky and a little confusing to try to figure it out. Do you go for the cheapest option? (I have thoughts on how much you should pay a blog writer here.) Ask for recommendations from friends? …
As I spoke, her eyes got wider and wider in amazement and disbelief.
“You can do that?” she said in an awed whisper. “But isn’t that like… cheating?”
“Not at all,” I responded with a bit of a forced smile. “Loads of businesses hire a writer to help them write their blog posts.”
When I got started in this line of work, calling myself a ghostblogger, that was the reaction of many of my potential clients.
Even today, the idea that you might hire a copywriter to write your website copy, or some emails for …
What happens when you work with me to create a Leadership Marketing plan for your business?
Because the doors are open right now for our CIA workshop, I thought I’d share some of the results you might get from working with me to develop your own personal Leadership Marketing plan. Because whether they work with me one-on-one or in our CIA group program, people get some pretty amazing results.
BUT YOU DON’T HAVE TO TAKE MY WORD FOR IT!
“I had no idea where to begin. Lacy makes blogging and getting traffic …
It’s hard to plan when you don’t have a system.
I’ve been in business for nearly 8 years now. At the end of 2019, I knew I wanted to get serious about making some plans and goals for 2020. Now, you’d think, after 8 years in business, that I’d be a pro at this sort of thing…
I didn’t really have a framework or a system that I liked. I’ve tried several (12 Week Year, 90 Day Year, and others) but nothing really stuck.
In fact, it got to the point where I …