ARE YOU WRITING YOUR MESSAGE IN DISAPPEARING INK?
CREATE CONTENT THAT LEAVES AN INDELIBLE IMPRESSION
WITH A LEADERSHIP MARKETING STRATEGY

Your mission (should you choose to accept it)

Join our email list to receive our Case Studies file and weekly dispatches from The Director.

YOU’RE A LEADER IN BUSINESS.
WHY ARE YOU FOLLOWING WITH YOUR MARKETING?

lacy boggs

Big changes in the way we communicate with our potential customers are happening faster and faster. It used to take decades for trends to shift, and now we’re seeing big disruptions every year…

The marketing formulas, blueprints, and tactics that worked even just a couple of years ago are becoming less and less effective.

Patterns are shifting. Customers are more savvy. Technology is changing.

And just when you find a formula that works, it plateaus.

The reason the formulas aren’t working for you is because you didn’t get here by following a formula. 

As an entrepreneur, you’re naturally a risk taker, a trail blazer, and an innovator. You’re obviously smart and good at what you do, or you would never have gotten here in the first place.

Right now you might be looking for someone to lead you, to show you how to apply the next marketing tactic to your business…

I hate to break it to you, but you are the leader. You have to blaze your own trail.

The good news is that content marketing still works, but you have to innovate to create real traction.

Click here to learn more.

Would you rather:

  • Let’s create a comprehensive Leadership Marketing plan — from establishing goals and metrics to creating a content calendar that lists exactly what needs to be created every single week (and why).

  • Our team can write as much of your content as you choose, from blog posts and emails all the way down to Instagram captions and tweets. Our specialty is going undercover as you so that your audience need never know.

Recent Posts

  • Why Develop Your Own Leadership Marketing Plan

    Why Develop Your Own Leadership Marketing Plan

    What happens when you work with me to create a Leadership Marketing plan for your business?

    Because the doors are open right now for our in-person CIA workshop in New York City in March, 2o2o, I thought I’d share some of the results you might get from working with me to develop your own personal Leadership Marketing plan. Because whether they work with me one-on-one or in our CIA group program, people get some pretty amazing results.

    BUT YOU DON’T HAVE TO TAKE MY WORD FOR IT!

    “I had no idea where …

    Read More

  • Plan Better Content with a System

    It’s hard to plan when you don’t have a system.

    I’ve been in business for nearly 8 years now. At the end of 2019, I knew I wanted to get serious about making some plans and goals for 2020. Now, you’d think, after 8 years in business, that I’d be a pro at this sort of thing…

    NOPE.

    I didn’t really have a framework or a system that I liked. I’ve tried several (12 Week Year, 90 Day Year, and others) but nothing really stuck.

    In fact, it got to the point where I …

    Read More

  • What Top Marketers do to Be Successful

    If you’re hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you’re in the wrong blog post.

    See, I believe in Leadership Marketing, which means that your road to marketing success is going to look different from mine or anyone else’s — because our businesses, clients, and industries are different, and I don’t believe there’s a one-size-fits-all marketing plan.

    However.

    I did come across a couple of studies recently that presented a compelling argument that there’s one thing successful marketers DO have in common: …

    Read More

  • 3 Types of Content Strategy

    When it comes to creating a Leadership Marketing strategy, there’s no one-size-fits-all solution.

    We have to figure out how to combine three key elements — your brand voice, your ideal customer’s values, and market data — to create a strategy that will uniquely serve your business and your customers.

    But one other key part of this is to understand your business’ goals for content marketing. If you don’t understand what result you want to achieve through content marketing, you’ll struggle to ever achieve it.

    In general, there are three main types of …

    Read More