Instagram is a fantastic visual platform, and loads of businesses do great on it — but they are mostly businesses with a visual product. Think food bloggers, product-based businesses, style and fashion brands, travel brands, and so on.
But can you use Instagram when you have a digital product — when there’s no great way to take pretty flat-lay photos of it?! (It’s hard to take pretty photos of a digi course or Facebook community…)
My guest on the first episode of my Innovator Interview series is Halley Gray of Evolve & Succeed, …
We’ve been jamming about innovation lately: Why you should innovate with your content marketing, what that actually means, and how to go about it.
But today I want to give you a bit of a warning. A caveat.
Innovation for innovation’s sake can be a …
So what we’ve basically been talking about here is thinking outside the box, getting creative. But how do you actually DO that?
Here’s what normally happens: we see someone doing something on the internet — or, more often, we see a LOT of someones doing something on the internet — and we decide to try it for ourselves.
But once something reaches a critical mass of popularity, it’s no longer as useful at helping you stand out. Think about our spotlight metaphor; if everyone in …
Recently, I was doing a Tag-Me Thursday (I do them pretty much weekly in my Facebook group, where you can tag me and ask me anything!) and someone commented:
Everyone keeps using these terms “Valuable content” “Detailed post” “Helpful content” – what do these even mean? What is valuable -How do you know if you have produced valuable post/content or is it all fluff?
I often think valuable has to be this life -changing thing, but I gather from your previous answers, it doesn’t have to be. I doubt myself …