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[A black and white photo of wooden letterpress tiles in a box. Overlaid are the words "The problem with inconsistent content" in a vintage distressed font]

The Problem with Inconsistent Content

When I ask my audience what they struggle with most when it comes to content creation (as any good marketer does!), one of the top answers is always: consistency.

Sometimes it’s a matter of not having enough time to create content consistently.

Sometimes it’s more about not having the right ideas, or feeling like you’ve said it all before.

And, very often it’s a sense that their content isn’t working anyway (and they don’t know what to do to fix it), so they prioritize other work (read: procrastinate) and struggle to remain …

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Why Your Business Needs a Strategic Editorial Calendar

Every year, the Content Marketing Institute produces a report that broadly outlines what sets successful marketers apart from those who are less successful.

This year (and nearly every year previously, TBH) the report showed that four out of five top performers use an editorial calendar. Only half of the least successful marketers surveyed do.

And four out of five successful content marketers can’t be wrong!

But here’s the thing: you’re a solo-entrepreneur, and you’re not a marketer. Not by profession, anyway.

And you don’t want to be counted as one of …

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[Image Description] A black and white image of a vintage typewriter on a desk next to a stack of books. On the typewriter is a fern frond. "How to Make List Building Less Exhausting" is superimposed over the image.

How to Make List Building Less Exhausting

I witnessed a conversation happening between two dear friends of mine recently. Both are coaches and course creators, and both were just finishing up launches of their latest things. One lamented that she was seeing a lot of unsubscribes lately and the other agreed.

“It’s reminding me that list building needs to be an ongoing thing and that feels exhausting.”

“It does feel exhausting. Like yet another thing I need to do when there are already too many things to do.”

There are 3 phases of business for most coaches and course creators:

List …

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A black and white photo of letter lying on a table with handwritten pen-quilled script.

No. 265: The Case of the 80% Launch Profit Margin

The Client:

Run Like Clockwork (RLC) is the training company based on Mike Michaelowtiz’s book, Clockwork. Mike partnered with Adrienne Dorison, a world-class efficiency consultant for small businesses to research and write much of the book and create the training program. Adrienne’s signature program is the Run Like Clockwork Accelerator: a 12-week training program that helps small business owners achieve a business that runs “like clockwork” without them — so that they can take a four-week vacation completely unplugged from the business.

The Problem:

In the third quarter of 2019, Adrienne began …

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