Super chuffed to be over at Copyblogger this week with a guest article on the three questions you must ask yourself in order to build a strong content strategy:
As a content strategist, I often hear from business owners who feel like they’ve tried every tactic in the book. Blog posts, podcasting, email marketing, Facebook Live, Instastories, YouTube — you name it, they’ve tried it.
But they haven’t seen the kinds of results they wanted or expected. And so they’ve become frustrated with content marketing altogether.
As we dig deeper, however, …
I sponsored an event a couple of weeks ago for people who are already awesome coaches — but want to become better business owners. And I had several people come up to me at the event to tell me that they need to hire me to rewrite their website, that they want to blog to bring in new business, that they need a lead magnet and a content calendar….
And I had to tell several of them that they weren’t ready yet.
Not every strategy is right for every business — …
Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.
What you need is a plan.
A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.
So I’m going to …
I’m about to contradict myself.
And I’m willing to admit it. I’m OK with that.
Because it feels important to bring up this little elephant in the living …