How Do I Find a Blog Writer? 5 Important Tips

You’ve realized that you don’t have to write all your own blog posts and decided that it’s time to outsource some of your content creation — but how to find a blog writer that fits your needs and your company’s brand voice?

If you’ve never hired a blog writer before, it can be tricky and a little confusing to try to figure it out. Do you go for the cheapest option? (I have thoughts on how much you should pay a blog writer here.) Ask for recommendations from friends? …

Read More

The Elephant In the Room: You Don’t Have to Write Your Own Blog Posts

As I spoke, her eyes got wider and wider in amazement and disbelief.

“You can do that?” she said in an awed whisper. “But isn’t that like… cheating?”

“Not at all,” I responded with a bit of a forced smile. “Loads of businesses hire a writer to help them write their blog posts.”

When I got started in this line of work, calling myself a ghostblogger, that was the reaction of many of my potential clients.

Even today, the idea that you might hire a copywriter to write your website copy, or some emails for …

Read More

Why Develop Your Own Leadership Marketing Plan

Why Develop Your Own Leadership Marketing Plan

What happens when you work with me to create a Leadership Marketing plan for your business?

Because the doors are open right now for our CIA workshop, I thought I’d share some of the results you might get from working with me to develop your own personal Leadership Marketing plan. Because whether they work with me one-on-one or in our CIA group program, people get some pretty amazing results.


“I had no idea where to begin. Lacy makes blogging and getting traffic …

Read More

Plan Better Content with a System

It’s hard to plan when you don’t have a system.

I’ve been in business for nearly 8 years now. At the end of 2019, I knew I wanted to get serious about making some plans and goals for 2020. Now, you’d think, after 8 years in business, that I’d be a pro at this sort of thing…


I didn’t really have a framework or a system that I liked. I’ve tried several (12 Week Year, 90 Day Year, and others) but nothing really stuck.

In fact, it got to the point where I …

Read More