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content upcycling for business

Your Old Marketing Content is Costing Your Business Money — Here’s How to Fix It

According to a survey conducted by ReferralRock, 94% of the expert marketers surveyed repurpose their content — do you?

Repurposed content saves time and money over creating all new content, serves up a higher ROI, and sends more leads and traffic to your business. You can use content you already have to create engaging, evergreen blog articles that will get you more traffic and leads to your business.

But let’s be real: it can feel like a real time suck and a hassle.

UNLESS you use my Upcycle Workflow that turns content …

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How Do I Find a Blog Writer? 5 Important Tips

You’ve realized that you don’t have to write all your own blog posts and decided that it’s time to outsource some of your content creation — but how to find a blog writer that fits your needs and your company’s brand voice?

If you’ve never hired a blog writer before, it can be tricky and a little confusing to try to figure it out. Do you go for the cheapest option? Ask for recommendations from friends? Look on Fiverr and Upwork? Post on Facebook?

And how do you find a blog …

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The Case for Creating Long-Form Content For Your Business

I’ve been doing this online business thing for more than ten years now, and if I had a nickel for every time I’ve heard “blogging is dead” I could swim in them like Scrooge McDuck by now.

But it’s never actually been true, and it’s even less true today.

Blogging was hot when I got started in this industry, but it was quickly overtaken by the trend to use shorter and louder content on social media networks to market your business. Business coaches went from shouting, “Your business has to have a …

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6 Digital Marketing Content Types That Will Make Money in 2023

The marketing industry is full of content ideas; ask anybody selling marketing services what kinds of content you should create, and you probably won’t be able to get them to shut up about it!

But most of these lists of ideas don’t tell you WHY you should use a particular type of content, WHEN you should employ it, or HOW it can add value to your business.

The truth is, some types of content marketing will deliver more ROI for your business than …

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