Blog

sales funnel stages

How to Use the Customer Awareness Spectrum to Write Exactly the Blog Post Your Customer Needs

You may have heard or thought about your sales funnel stages — the different steps your customer goes through on their way to buying your product. But what do you do if your customer doesn’t even know they need your product or service?

I’ve been working with a woman who does PR for the food and beverage industry. She knows that many restaurateurs could benefit from PR, but they don’t know what it is or what it could do for them.  She’s considered writing content to educate people about what PR can …

Read More

Are Webinars Still Relevant?

When was the last time you watched a webinar?

No, seriously. I’m curious! Hit me up in the comments and let me know.

For me, it was a couple of months ago. A sales strategist I know offered a paid webinar, and I ponied up my $10 to watch — and I think it was well worth my dollas to learn from her.

I used to watch a ton of webinars; I always figured, who am I to turn down free learning!  But then I started to get burned out on them. They …

Read More

How Much Traffic Does Your Business REALLY Need?

Over the last two weeks, I’ve had two calls with two different people — who have totally different business models — both of whom seemed to be looking for permission NOT to have an email list or do a lot of promotion/drive a lot of traffic to their websites.

One needs to drive a lot of traffic, but doesn’t need an email list. The other doesn’t need a lot of traffic right now, but I recommended she start building an email list to use in the future.

It’s a question of business …

Read More

The Basics of a Content Marketing Funnel

If you’ve spent ANY time in online marketing circles, you’ve heard of a marketing “funnel.”

But most online marketing funnels aren’t like the funnel you might use to pour water into a jug or glitter into a little jar. For a funnel to work in real life, it has to be solid — but online marketing funnels are full of holes!

Whenever I have the “numbers conversation” with a client, we talk about how you might only get 1 percent of the total people that see your offer to buy. That’s considered …

Read More