A black and white photo of two people sitting in chairs, facing each other and holding hands with the blog title superimposed over it.

Choose One Proposal: What Indian Matchmaker Has to Teach Us About Content Marketing

by Monica Herald

The other week, I binged all of Indian Matchmaker on Netflix. If you’re not familiar with the show, it first aired in July 2020, and the second season dropped a couple weeks ago.

In Season One, the show follows Sima Taparia, an Indian matchmaker, as she attempts to match clients in her database. (Spoiler, the only successful match isn’t one she makes!)

Season Two is pretty similar, but some of the people it follows, such as Aparna, aren’t working with any matchmaker at all.

I really don’t like reality tv …

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RIP Facebook and IG, but TikTok is different… over a photo of the letters RIP on, presumably, a headstone.

RIP Facebook and IG, but TikTok is different…

What’s the difference between “traditional” social media (I literally can’t say that without the irony quotes around it…) and TikTok?

It’s all about the algorithm, baby.

OK, here’s the deal:

The OG social networks, Facebook, Twitter, and Instagram, run on a social graph. At their base, these apps are networks, in that (in theory at least) you follow someone in order to see their content. They’ve started adding suggested posts from people you don’t follow, but at its most basic, these …

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Creating a Meow Wolf-Inspired Marketing Strategy

On our trip to Santa Fe a couple of weeks ago, we visited the original Meow Wolf. If you’re not familiar, Meow Wolf is an immersive and interactive art and story experience. There are locations in Santa Fe, Denver, and Las Vegas now. 

For example, the Santa Fe experience is called “House of Eternal Return,” and when you walk in, you literally see a two-story Victorian house complete with a wraparound porch, a TV on in the living …

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A black and white image of an alarm clock and a printed calendar. A red bar is superimposed over them with the title of the post.

Why Pre-Written Content Calendars Don’t Work (and What to Do Instead)

I was googling recently to see what kind of content is out there around how to create a content calendar, and I got an ad for something that offers “525,000+ pre-written posts” in a content calendar.

Um. Whut.

Let’s leave aside the fact that, if you were to use one of those posts per day, that’s more than 1,400 YEARS worth of content… (Why does anyone need that much?)

And instead focus on the fact that pre-written content calendars rarely work the way you might want them to — and why.

Pre-written content calendars sound …

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