You know you need to do keyword research. After all, you’re producing content to support your business growth, not writing a love letter to your grandma.
The goal is to get as many qualified leads as possible to find your post, including new people finding you through Google search. But how can you make sure that what you’re writing is what people are looking for?
The secret is to do the overall topic research before you begin your content planning, then fine-tune the keywords once the blog post is written.
How do I …
Over on Tumblr, there’s a thriving community of (mostly fiction) writers. They call themselves Writeblrs. They post updates on their works in progress, make pretty graphics to go with their stories, support one another…
…and spend seemingly endless amounts of time developing their characters.
There are checklists and worksheets and templates and games that go around that ask the writer to share innumerable banal details about every character.
Like what kind of sushi do they like to eat?
What rides do they visit at Disneyland?
What’s their go-to order at a coffee shop?
Do they get dressed …
I’ve been hearing variations on a question pop up lately: How do I create a sustainable content marketing plan?
Or, how do I create content consistently and sustainably?
And I understand where this question comes from. As business owners, we have more channels than ever on which we can distribute our content — but that means it feels like we’re constantly in content debt to those channels, owing them something new, something deep and meaningful, something witty and smart.
It’s exhausting! And it can be easy to burn out.
I’ve seen it so many times …
Like anything worth doing, it pays to have a PLAN for your content marketing before you start creating content — and a blog content calendar for your business can be exactly that plan, a roadmap to help you create content that actually helps move you toward your business goals.
What is a blog content calendar?
Let’s start at the very beginning. It’s a very good place to start.
A blog content calendar is exactly what it says on the tin: a calendar that helps you see and plan exactly what content you will …