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Innovator Halley Gray

Launching a Course with Instagram?! Innovator Interview with Halley Gray

Instagram is a fantastic visual platform, and loads of businesses do great on it — but they are mostly businesses with a visual product.  Think food bloggers, product-based businesses, style and fashion brands, travel brands, and so on.

But can you use Instagram when you have a digital product — when there’s no great way to take pretty flat-lay photos of it?!  (It’s hard to take pretty photos of a digi course or Facebook community…)

My guest on the first episode of my Innovator Interview series is Halley Gray of Evolve & Succeed, …

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Practical Tips for Getting Innovative with Your Content

So what we’ve basically been talking about here is thinking outside the box, getting creative.  But how do you actually DO that?

Here’s what normally happens: we see someone doing something on the internet — or, more often, we see a LOT of someones doing something on the internet — and we decide to try it for ourselves.

But once something reaches a critical mass of popularity, it’s no longer as useful at helping you stand out.  Think about our spotlight metaphor; if everyone in …

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What Does it Mean to Innovate With Your Content?

Recently, I was doing a Tag-Me Thursday (I do them pretty much weekly in my Facebook group, where you can tag me and ask me anything!) and someone commented:

Everyone keeps using these terms “Valuable content” “Detailed post” “Helpful content” – what do these even mean? What is valuable -How do you know if you have produced valuable post/content or is it all fluff?  

I often think valuable has to be this life -changing thing, but I gather from your previous answers, it doesn’t have to be. I doubt myself …

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