Let’s face it: nobody is creating content marketing for their health or just to hear themselves talk; content marketing is supposed to drive leads and sales for your business!
So why is it that so many people struggle to see a direct ROI from their content?
Why you aren’t getting leads from your content
OK, so in general, I see a few reasons why businesses don’t get piles of leads from their content:
Nobody’s actually seeing your offer.
This could be for a lot of different reasons. Top of the list is the fact that …
Running a business is a wild ride.
I really didn’t know what I was signing up for 10-ish years ago when I decided to try this online business thing.
It brings up all your unhealed stuff. Oh you were a gifted kid who found you couldn’t live up to the wild expectations people had of you so you developed a coping mechanism of just not trying anything you weren’t guaranteed to excel at and now have a deeply ingrained imposter complex and praise kink?
Yeah, that’s definitely going to show up.
Plus there are a …
Better content equals more sales. Period.
I’ve got the receipts to back it up, but it’s understandable that sometimes it’s difficult to see.
Because, for many high-ticket coaches, course creators, membership sites, etc., we rarely put a “buy now” button on a blog post, a podcast episode, or an Instagram caption.
It’s not as simple as looking at the conversion rates on an advertising campaign or sales page — but that’s because content marketing is about building relationships, and it’s hard to put a value on a solid relationship.
Good content marketing is permission-based. …
You thought you were being a BOSS and hired help to outsource your content marketing… but it hasn’t gone exactly as you thought it would.
Suddenly you have a never-ending list of tasks — broken down into subtasks and more subtasks — to try to account for all the moving parts of your marketing plan, but it means you’re getting alerts 75 times a day…
Your team is always behind on producing content… because they’re waiting on you for something or pinging you for approvals every other minute…
And it feels like you’re …