When I ask business owners what their biggest struggle with content is, the number one answer I get is: CONSISTENCY.
And I get it; especially when you’re a solopreneur, or wearing the hat of “marketing director” on top of all your other hats, it’s easy for weekly content creation and distribution to fall off your to do list. It’s often in that “important but not urgent” box, if you’re familiar with Stephen Covey’s work, and falls behind whatever urgent tasks pop up in your inbox every day.
If you find yourself in …
Two years ago, I was ready to pack it all in and burn my business down.
I felt overworked, underpaid, and definitely under appreciated. I also felt like a total and complete fraud.
What had happened was this: At the beginning of 2016, I made a goal to increase the percentage of my income that came from courses and products instead of 1:1 services. I had an audacious plan to triple my email list in the first half of the year, launch some new live workshops over the summer, and then …
Six years into this business, and I’ve lost count of how many launches I’ve been a part of: either in the planning and strategy stages, as a copywriter, as an affiliate, and even doing my own launches.
And in that time, you can’t help but learn a few things.
‘Tis the season to be launching (now through January or February or so) and so I thought I’d share some of the biggest lessons I’ve learned about launching over the years:
1. It’s a numbers game.
This is maybe the most important lesson I’ve learned about …
This week, we celebrate Thanksgiving in the U.S. — a holiday with a hugely problematic history, but a generally nice message buried under the centuries of racism and colonialism.