Why Online Launches Fail

As online business owners, I think a lot of us have had our heads turned by stories of people who have five, six, even seven-figure launches for their businesses. These Cinderella success stories are so compelling, and they seem to be EVERYWHERE!

But the fact is, despite all the success stories you may have seen or heard, a LOT of online launches fail. Or, if they don’t outright FAIL, they certainly don’t live up to goals or …

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You Are Focusing On the Wrong Things for Your Next Launch

Launching is tough.

It’s stressful and full of anxiety. There are not just psychological barriers to bust through but real ones as well: Will anyone show up to my thing? Will the webinar work? Will anyone buy this new offer? How do I capture the right leads? How do I do retargeting ads?

And so on, and so on…

But what if I told you that the majority of entrepreneurs I see launching are focused on the wrong …

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Jacquette Timmons

Bringing Content into the Offline World: Innovator Interview with Jacquette Timmons

How do you gather leads for your business?

With a lead magnet? A quiz? A free ebook? 

That’s how most of us do it, but my guest on the Innovator Interviews this week discovered a way to take her lead generation offline and shorten her customer journey dramatically.

Jacquette discovered that because her topics around financial intimacy can be difficult to discuss, doing her marketing purely online didn’t work as well for her as it did in other niches. 

She had also tried hosing a BIG offline event, the Financial Intimacy Conference, which was critically …

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