For once in his life, Clark Kent made the headlines (instead of his alter ego) in 2012 when he quit his job at the Daily Planet to become a blogger.
A sign of the times? Maybe. Newspaper readership is down. Newspapers are closing right and left, leaving journalists looking for work and turning to digital media to find it.
But maybe it’s just that journalists make great content …
In my other writing life as a restaurant reviewer, I spend a lot of time writing sentences like:
I decided to go for the gusto and sample three of their Mexico-City-style tacos: the carne asada served with pico de gallo and cotija; the chile lime shrimp served with a pickled cabbage slaw and a tomato pasilla chile salsa that had a pleasant kick; and the pork carnitas taco dressed in tomatillo salsa and cotija.
…and looking for synonyms for the word “delicious.”
But I discovered that when I started writing sentences more like …
Lots of small business owners have heard that they ought to have a blog to keep readers (aka: potential customers) coming back to their website and keep their business top of mind.
But too many take the plunge into blogging without ever asking themselves: who am I blogging …
Does your small business need a blog? According to Bloomberg Business Week the answer is probably yes. But the more important question might be, are you ready to commit to a small business blog? Ask yourself these questions to find out:
Are you ready for the responsibility of a blog?
Starting a blog is a bit like adopting a pet: you have to really be ready for the ongoing responsibility of its care and upkeep. A blog that hasn’t been updated in six months or a year will turn off a potential customer faster than …