Lots of small business owners have heard that they ought to have a blog to keep readers (aka: potential customers) coming back to their website and keep their business top of mind.
But too many take the plunge into blogging without ever asking themselves: who am I blogging …
Does your small business need a blog? According to Bloomberg Business Week the answer is probably yes. But the more important question might be, are you ready to commit to a small business blog? Ask yourself these questions to find out:
Are you ready for the responsibility of a blog?
Starting a blog is a bit like adopting a pet: you have to really be ready for the ongoing responsibility of its care and upkeep. A blog that hasn’t been updated in six months or a year will turn off a potential customer faster than …