Restaurant Reviews, Shrimp Tacos, and Blogging

In my other writing life as a restaurant reviewer, I spend a lot of time writing sentences like:

I decided to go for the gusto and sample three of their Mexico-City-style tacos: the carne asada served with pico de gallo and cotija; the chile lime shrimp served with a pickled cabbage slaw and a tomato pasilla chile salsa that had a pleasant kick; and the pork carnitas taco dressed in tomatillo salsa and cotija.

…and looking for synonyms for the word “delicious.”

But I discovered that when I started writing sentences more like …

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The Number One Mistake Small Business Bloggers Make

Lots of small business owners have heard that they ought to have a blog to keep readers (aka: potential customers) coming back to their website and keep their business top of mind.

But too many take the plunge into blogging without ever asking themselves: who am I blogging …

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Does My Small Business Need a Blog? 3 Questions You Must Ask

Does your small business need a blog?  According to Bloomberg Business Week the answer is probably yes.  But the more important question might be, are you ready to commit to a small business blog? Ask yourself these questions to find out:

Are you ready for the responsibility of a blog?

Starting a blog is a bit like adopting a pet: you have to really be ready for the ongoing responsibility of its care and upkeep.  A blog that hasn’t been updated in six months or a year will turn off a potential customer faster than …

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