The blank page. (Or, in our case, blank screen.) Bane of writers everywhere. Vast expanse of white, waiting to be filled with words, like a field of waist-deep snow you have to slog across.
I think there’s a reason they call it a CURSE-or. Little devil, blinking at us mockingly as if to say, “So. What genius are you going to share with us today, hmmmmm?”
If you’ve ever felt this way, you’re not alone.
Even the greats faced writer’s block.
But when writing a blog for business, we don’t have the luxury of having writer’s block. I always say to my clients, consistency is more important than quantity — but it is important.
That is to say, whether you’ve set yourself up to write once a week or once a month, you need to be consistent about it and deliver on that deadline.
This might be a good place to remind everyone that a blogging schedule is not the same as an editorial calendar: Editorial Calendar vs. A Blogging Schedule.
A schedule tells you when to write. An editorial calendar tells you so much more.
Building your editorial calendar.
In my Ultimate Guide to blogging effectively for solopreneurs, I listed some of the big rocks you need to understand when blogging for business, like defining your blogging goals and your most valuable readers.
Once you’ve figured those out, the next step is to put them into an editorial calendar.
- The 5 Ws of Creating Your Blog Editorial Calendar
- Steal My Strategy for Writing My Blog’s Editorial Calendar
- What My 8-Bit Barbie Game Taught Me About my Editorial Calendar
- {Case Study} How An Editorial Calendar Changed My Blog & My Business
- The Power of a Plan: How to POWER UP Your Blogging With a Blog Editorial Calendar
Blog post ideas for filling your editorial calendar.
Of course, understanding how to put together an editorial calendar is one thing; actually knowing what to put IN it is another. So, I’ve gathered my best posts about WHAT to write for you below.
- Blog Editorial Calendar Cheat Sheet: 66 Hacks to Get You Writing Now
- New Blog Post Ideas for 2015: How to Delight Your Readers with Content
- How to Become a Trusted Authority
- Be the Change You Want to See (In Your Readers) With a Character Arc
- How to Storyboard Your Content Marketing Success
- 5 Creative Ways to Brainstorm Blogs That Convert
Now I’d like to hear from you:
What are your biggest struggles with creating and maintaining an editorial calendar? Let me know in the comments below.
And if you’re OVER this whole DIY thing, why not check out my VIP days — where I will personally create a content calendar for you.
Photo Credit: Michael Dales via Compfight cc
I’d have to say my biggest struggle is getting over my perfectionism, I’m getting better though! Bookmarked the storyboard and blogs that convert. Thanks for such great content.
Yep! It’s all about practice getting over perfectionism, Jen. Keep going! 🙂
I finally made my calendar, last week. So far, it’s going good. My biggest struggle was getting in that creative space I needed.
Hooray! Proud of you, Misty!
What a wonderful collection of resources – thank you!
Glad you found it useful, Lara!
Great Information Lacy. Im newbie blogger. My biggest problem right now is to quit working about my content and post it. i seem to think it is not good enough
That’s super common, Robin. This post might help: https://lacyboggs.com/how-i-write-8-to-10-blog-posts-a-week/
Ralph!!!!!
Thanks for sharing useful information.