![[A red banner with this week's blog topic spans across a black and white image of Lacy leaning on her hand over a typewriter. She places one finger on the typewriter as if she is wondering something. In the bottom right hand corner is The Content Direction Agency's logo.]](https://lacyboggs.com/wp-content/uploads/2021/02/02_08-Blog-Post.jpg)
As a bit of a minimalist in my own life (I prefer to call myself an “essentialist” after reading Greg McKeown’s book of the same name), when I picked up Cal Newport’s book, Digital Minimalism, I immediately liked the idea.
In fact, I already practice digital minimalism in some ways:
I don’t have any social media notifications on my phone or my laptop. The only apps that go “ding” are text messages and phone calls. I don’t check email on the weekends — personal or work. I use ad blockers on my …
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The robots are coming for my job.
Over the past week I saw two different people post about two different websites that use AI (that’s artificial intelligence) to help people write sales copy, social media content, blog posts, emails, and more.
And I — being human and a copywriter — was skeptical.
A few years ago, I tested an AI that said it could actually write you a blog post by itself, and the results were laughable. As in, not just a crummy blog post, but a compilation of words and sentences that …
![[A black and white image of a black woman with a shaved head eating an apple. Her eyes are closed and she is wearing elegant white gloves. She slouches delightfully in an oversized blazer and pearl necklace. Before her lies a feast of fruit including oranges and pomegrenate. There is a tall candle stick on one side of her, and a glass of red wine to the other. A red banner across the top, containing white vintage distressed font reads: "breaking free from the feast of famine business cycle". In the bottom right corner The Content DIrection Agency logo is breaking past the image margins.]](https://lacyboggs.com/wp-content/uploads/2021/01/11_25-Blog-Post.jpg)
In the first year of my business as a ghost blogger, I had my best month ever and my worst month ever back-to-back.
When I told my coach about it (I subscribed to a monthly group coaching call for $12.95 a month!), she asked me how much time I’d spent marketing myself during my best month.
The answer, as it turned out, was “very little” — because I’d been so busy delivering on the work that got me to my best month. And so, naturally, my leads and sales dropped the following …
![[A black and white photograph of a binder with an antique stamp collection inside. Laying on top of the stamps is a magnifying glass. The title of the blog post reads "Are you paying attention to what works in your content?" The Content Direction Agency logo is in the bottom right hand corner.]](https://lacyboggs.com/wp-content/uploads/2021/01/11_18-Blog-Post.jpg)
My friend and colleague, Bushra Azhar, recently wrote a Facebook post that got my brain spinning.
In it she talks about her process of testing content — and then taking the content that works the best and spinning it out into many other things.
Now, this isn’t a new concept — I’ve talked ad nauseum about re-using, recycling, and repurposing content.
But what actually got me thinking is this: very few people actually do this with any sort of science or consistency behind it.
Bushra talks about making a mental note …