Let’s face it: nobody is creating content marketing for their health or just to hear themselves talk; content marketing is supposed to drive leads and sales for your business!
So why is it that so many people struggle to see a direct ROI from their content?
Why you aren’t getting leads from your content
OK, so in general, I see a few reasons why businesses don’t get piles of leads from their content:
Nobody’s actually seeing your offer.
This could be for a lot of different reasons. Top of the list is the fact that …