Mission Reviews

Merel Kriegsman

Create hyper-growth in your business by being yourself

Lacy is your (geeky) marketing calm in an industry that celebrates quick wins but doesn't seem to understand that to have highly profitable launches again and again, you need sustainable, long term marketing assets in place. No wonder so many big names in our industry are whispering her name. After just one conversation I'm walking away with a strategy that's going to dramatically change everything I was planning from a marketing perspective, and more... have it feel truly me. Lacy is your person if you want to take the "hype" out of your marketing efforts, and instead create hyper-growth in your business by being yourself.

I'm so thrilled and excited — it's intoxicating!

Listen to Giavanni's excitement about the system we created together:

Johdi Woodford

Fast, furious, and fun!

5,000 New Leads Per Year

Quite simply, [our membership program] Business Class would not exist without free traffic, and by nurturing a blog on my website where I publish one piece of content per week, I am able to maintain a membership program that employs two people and brings me substantial revenue.

To summarize, with data, approximately 20,000 unique visitors to melanieduncan.com over the last 12 months; approximately 5,000 new leads derived from free traffic to blog posts; 750 average monthly paid members to Business Class.

Gareth and Gail Dupres

Blessed to have you writing our content

I have an overwhelming sense of appreciation for the work you do and reading your first draft of this article prompted me to send this email (and cc in Lacy).

Not only was I struggling to come up with the right angle for this article, but I was also finding it difficult to remember what the ideas behind this article were. I made a random collection of notes and ideas that I didn't really think painted the picture I wanted to with this article. As such, I was going to come back to put more ideas in but when I came to do that just now, I find myself reading something that spells out absolutely everything I wanted to say. All my initial ideas came flooding back — it was all written there!

I have no idea how you did that especially because I was convinced my notes were rubbish; the write up is perfect! Also, i have no idea how you do it on such a consistent basis. I wanted to take opportunity to express my gratitude. Genuinely feeling blessed to have you writing our content.

sara concepts


Lacy is seriously one of the very best writers I’ve been able to work with… And I have worked with many! Which is why I also will always recommend her first and foremost for copywriting as a preferred partner.

Deborah Englemajer

I've made room for things I couldn't do

I was panicking the other day. I was like "imagine I remove Karin" because now it's like I've made room for things I couldn't do when she wasn't there. And I'm like "oh my God, I could never not have a Karen".

Those words that created possibilities

Lacy wrote the copy for my signature sales page design offer in 2016. Years later, it helps me attract my ideal sales page design clients. I’ve designed multiple sales pages for most of those clients — who have collectively earned multiple seven figures in revenue, expanded their teams and accomplished the exact results I share as possible when they work with me. Lacy wrote those words that created possibilities for my design business, for my clients, their audiences and more. Forever grateful for the impact of her words.

A Dream to Work With!

Lacy totally exceeded my expectations. She'll give you what you need, in the time that you need it, in language that is right on target with you, your business and your tribe. She's a dream to work with!

Turn Content Into Cash

Lacy has an uncanny ability to connect the dots of any business mystery but especially the one plaguing many entrepreneurs today: how to turn great content into cash.

Take a Load Off and Go Pro

I was looking to take a load off of myself and go pro for my blog and newsletter. It was hard for me to find the time to write my own blog posts and newsletter. And writing is not one of my passions—so it was a chore. I loved how easy working with Lacy was. It was pretty seamless. I think really she "got" me—the tone and topics of her writing were a great fit. People are reading my newsletter, and I get positive feedback from the readers that it is useful and interesting. Having Lacy write my blog and newsletter saved me a lot of headaches and time.


Lacy, I just wanted to report that the Skincare Detox Challenge we planned together is in full swing and the engagement and feedback have been phenomenal! We've got 500 people in the FB group, more than 1,200 signed up by email and we've received ten 5 star reviews on our Facebook page (and counting) in addition to making people much more aware of what is in their products and wanting to know what they can do about it (which is where our courses come in!).

The ideas we came up with in our strategy session were amazing — thank you.

The Content Direction Agency Saved Me

When I was spread too thin in my business to blog consistently, the Content Direction Agency saved me. Not only did they create the highest quality content, but the process was seamless. The best part is that now I'm generating highly targeted traffic by running Google Ads to the blog posts they wrote.

Having a Team is Awesome!

I think the biggest thing is that when I drop the ball, Marie picks it up. That means a lot to me. I feel like I can really rely on her. It’s so nice not to always be worrying about it. I had the flu last week and my kids were all sick and Marie just kind of took it upon herself to make sure I made the deadlines and she was already brainstorming for the next month.

Without her I think I would have missed the newsletter deadline because I was just so overwhelmed with everything that was going on. Having that team was just awesome and I couldn’t have done it without her.