I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO.

Now, please don’t get me wrong: I’m seeing people I admire and trust extolling the virtues of Clubhouse: that they’re able to listen to people they’d otherwise have to pay to access, that they’re making great connections, that there’s a certain diversity and diverse conversations that are missing from other channels, that the conversations are 🔥.

If you’re in …

Read More

One of the marketing initiatives I invested in for 2020 was a podcast-specific PR campaign with Podcast Ally. I talked about why I was choosing to focus on being a guest on podcasts instead of guest posting blogs in a post last year.

It was a great experience and a fun way to add a bunch of podcast appearances to my little “Recent Sightings” carousel here on the blog (see the right sidebar). Plus I find podcasts to be a wonderful way …

Read More

Last week I talked about WHY consistency with your content is important — and why being inconsistent could be a big problem for your business.

But HOW do you actually start being more consistent with your content?

Consistency is a habit, and like so many habits, it’s something you build over time. Here are some tips for making it easier.

Start small. Smaller than that. No, even smaller.

B.J. Fogg, author of Tiny Habits, has been studying habits for years, and he says that the most effective way to build or change …

Read More

When I ask my audience what they struggle with most when it comes to content creation (as any good marketer does!), one of the top answers is always: consistency.

Sometimes it’s a matter of not having enough time to create content consistently.

Sometimes it’s more about not having the right ideas, or feeling like you’ve said it all before.

And, very often it’s a sense that their content isn’t working anyway (and they don’t know what to do to fix it), so they prioritize other work (read: procrastinate) and struggle to remain …

Read More