Blog

["The Unbearable FOMO of Clubhouse" in red distressed font is overlaid a faded definition of FOMO (the fear of missing out). In the bottom right corner is The Content Direction Agency's logo.]

The Unbearable FOMO of Clubhouse

I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO.

Now, please don’t get me wrong: I’m seeing people I admire and trust extolling the virtues of Clubhouse: that they’re able to listen to people they’d otherwise have to pay to access, that they’re making great connections, that there’s a certain diversity and diverse conversations that are missing from other channels, that the conversations are 🔥.

If you’re in …

Read More

[A black and white photo of antique books on a bookshelf. Overlaid are the words "How to build consistency with your content" in a vintage distressed font]

How to Build Consistency With Your Content

Last week I talked about WHY consistency with your content is important — and why being inconsistent could be a big problem for your business.

But HOW do you actually start being more consistent with your content?

Consistency is a habit, and like so many habits, it’s something you build over time. Here are some tips for making it easier.

Start small. Smaller than that. No, even smaller.

B.J. Fogg, author of Tiny Habits, has been studying habits for years, and he says that the most effective way to build or change …

Read More

[A black and white photo of wooden letterpress tiles in a box. Overlaid are the words "The problem with inconsistent content" in a vintage distressed font]

The Problem with Inconsistent Content

When I ask my audience what they struggle with most when it comes to content creation (as any good marketer does!), one of the top answers is always: consistency.

Sometimes it’s a matter of not having enough time to create content consistently.

Sometimes it’s more about not having the right ideas, or feeling like you’ve said it all before.

And, very often it’s a sense that their content isn’t working anyway (and they don’t know what to do to fix it), so they prioritize other work (read: procrastinate) and struggle to remain …

Read More