It’s officially the beginning of the year (or even a little after!), and so I’ve been spending the last week or so blogstorming my own editorial calendars for my blogs for the next six months.
But wait a second, you say, didn’t you tell us a while back to keep our blog posts timely?
Yup. I sure did. But here’s what I didn’t say: Not all blog posts should be about current events. In fact, most of your content should be evergreen—the sort of thing people can look back through your archives and …
Over the last few weeks, we’ve been looking at the 5 Ws of creating a blog editorial calendar that works as hard as you do. First, we looked at the WHO—talking to your ideal reader; and then we went into the WHAT with 66 ideas to get you writing.
This week, we’re going to look at the WHEN or, …
I never went to journalism school. I never really wanted to be a journalist, I just liked writing and telling stories. Lucky for me, a series of serendipitous circumstances led me to a pretty illustrious career as an award-winning journalist and, more importantly, led me to a pretty amazing editor. I knew how to write; she taught me how to be a journalist.
One of the basic lessons she taught me was to always ask the five Ws: who, what, when, where, why, and how. That’s like Journalism 101 for …