Brand Voice and the Power of Words: Syntax

There’s an old joke email that’s gone ’round the web about a zillion times (the kind of thing your quirky uncle — or in my case, my quirky father-in-law — still forwards you daily) that asks the question, “Why did the chicken cross the road?” and gives the answers of many favorite authors.  My favorite was always Ernest Hemingway:

Why did the chicken cross the road?
To die. In the rain.

Maybe I only think it’s funny because I had to do an excruciating term paper in high school English comparing …

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5 Unintended Consequences of a Bad Blog Post

It’s 4pm. Your blog post was supposed to go live at 9am.

But you forgot.  Or procrastinated. Or didn’t know what to write about.

Whatever.

It all amounts to the same thing: that at 4pm, you’re frantically scrambling around trying to get something—anything—written so that you don’t have to post a day late or (blog forbid) miss a week of posting. (I may be speaking from experience here.)

Your mouse hovers over the “Publish” button.  A little voice in the back of your head is screaming, “Don’t do it!” But, your schedule…

You publish and …

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When Fear Holds Us Back from Blogging Authentically

 

Scriptophobia- Fear of writing in public.

It’s a real thing, believe it or not, although, I’m not 100 percent sure when you’d have to write “in public.”  On a chalkboard or whiteboard?  During a presentation?

I’m not sure if it refers to the act of writing in public—or perhaps the presentation of one’s writing in public.

Ooooh.  Does that sound a little more familiar?

Fear of Blogging (authentically)

I actually see this all the time.  You can tell when someone has a fear of (authentic) blogging in a couple of different ways:

Maybe they don’t post …

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