A new study out shows that email, not Facebook or Twitter, is still crushing it in terms of converting readers to customers.
Can I hear a “DUH??”
But let’s step back for a second.
How do you get people to sign up for your emails?
Well, having a good opt-in offer is a good start—a free ebook, report, checklist, coupon, or other goodie that people can download in exchange for giving out their email address. And that’s great; that gets your foot through the proverbial door and your messages into their email inbox.
But how …