On Monday, I posted a case study examining Sarah Grear, a successful professional copywriter, who has been writing blogs (her own and clients’) for a long time and who loved the Blogstorm course.
But what if you’re not a professional copywriter? What if you haven’t been writing a blog for years? What if you have, actually, never written a blog before?
Is Blogstorm still a fit?
Today, I’d like to introduce you to Mariah …
It’s here! The Content Intelligence Agency ! And I wanted to celebrate by spotlighting a student from January 2014 and how she has put what she learned in Blogstorm to use in her business.
When I ran Blogstorm the first time in January, one of my star pupils was a fellow professional copywriter, the lovely and talented Sarah Grear.
She was super active in the private Facebook group, and she had a ton of nice things to say about the course. At first, I thought she was just …
Many of the most common worries I hear from people about their business blogs can be solved by one deceptively simple tool: a blog editorial calendar.
“I don’t know what to write about.”
“I’m worried that the topics I’m picking won’t connect with my audience.”
“I want more engagement on my blog.”
“I’ve got readers, but I need to convert them to customers.”
The first and simplest solution I would give a client to any of these problems is this: You need a plan.
Having a strategic plan for your blog is like the magic mushroom …
It’s 4pm. Your blog post was supposed to go live at 9am.
But you forgot. Or procrastinated. Or didn’t know what to write about.
Whatever.
It all amounts to the same thing: that at 4pm, you’re frantically scrambling around trying to get something—anything—written so that you don’t have to post a day late or (blog forbid) miss a week of posting. (I may be speaking from experience here.)
Your mouse hovers over the “Publish” button. A little voice in the back of your head is screaming, “Don’t do it!” But, your schedule…
You publish and …