I used to be bothered by the fact that the number of followers I have on social media and the number of subscribers I have to my email list weren’t the same.
Now it doesn’t bother me at all, because I’ve realized they’re two entirely different audiences, engaging with me at two entirely different levels.
Last week on the New Rainmaker podcast, Brian Clark was talking about “Circles of Belief;” he said that the metaphor of a sales funnel is no longer really apt to new media producers and content marketers, and that he’s …