One of the biggest obstacles many of my clients face is finding the time to blog as often as they’d like. For various reasons, people like to aim to do at least one blog post a week — but finding the hours and energy necessary to create mind-blowing content that frequently can be a challenge.
But here’s the secret: You don’t have to write epic blog posts every single week in order to post something every single week. There are …
Over the last few weeks — if you’ve been following along — we’ve been examining the words you use to help uncover your brand voice. We looked at your diction, your syntax, your similes and metaphors, and today we’re going to look at how all those things come together to create your tone.
Tone is the overall attitude you as the author …
Purple Cow. Duct Tape Marketing. Blue Ocean Strategy.
Recognize the names of those books?
Is any one of them actually about cows, tape, or the ocean?
Not even remotely. Those titles use metaphor to describe different marketing strategies, ideas, and techniques in a way that we can instantly recognize and understand (a purple cow stands out, duct tape is useful, and a big blue ocean is deep and wide).
Metaphors and their cousins similes are linguistic dance steps that take the lead for our audiences in a quickstep of understanding. (<– That’s a metaphor, by …
A blog should be a conversation.
I’m not talking about comments, necessarily. Yes, comments are awesome (who doesn’t love getting comments on her blog?!?), and they’re a big part of building a culture around your business and blog, but comments aren’t the only way to have a conversation with your blog audience.
Your blog should be a conversation.
We have to engage our audiences outside the comments section, too.
Jon Morrow tells a powerful story about asking a simple question — What do …