Sooo… What do you think of the new digs? 😉
This website has been a long time coming, and I’m so incredibly pleased to introduce you to the new look, new feel, and new brand that will take us into the future!
The story so far…
First, let me just say, this new brand has been almost a year in the making.
Yup. That’s not a typo.
So your first branding rule …
Once upon a time, I had a bad month. In June, I had a record-breaking sales month, but by July, things had slowed to a trickle. I asked my business coach at the time what I was doing wrong.
She asked me, how much time are you spending on your marketing?
I didn’t know the answer, so I made something up. Her response was that, however many hours you put in per week, fully half of those should be spent on marketing yourself.
Wowza.
Now, y’all know I’m big on saving time and finding …
“Plans have changed, Barbie,” was a constant refrain/inside joke in my house growing up.
When I was a kid, we had a Commodore 64, one of the first personal desktop computers.
(Am I dating myself here? Hmmm…)
Mostly? My sister and I used it to play games. (I don’t remember my parents ever using it, except my dad occasionally playing a flight simulator game.) And my sister’s favorite, by far, was the Barbie …
As you may or may not know, I was a film major in college.
And while I now lovingly (and only half-jokingly) refer to my film degree as “my $80,000 cocktail party conversation starter,” being a film student taught me an awful lot about storytelling.
If you want to learn how to tell a compelling story? Study movies. I think people tend to discount popular movies as not being “art,” but there is an art to the storytelling of popular cinema that cannot be denied.
Content marketing is about telling your story.
Believe it …