blogging for business

4 Essential Rules of Good Branding I Learned Rebranding my Business

Sooo… What do you think of the new digs?  😉

This website has been a long time coming, and I’m so incredibly pleased to introduce you to the new look, new feel, and new brand that will take us into the future!

The story so far…

First, let me just say, this new brand has been almost a year in the making.

Yup. That’s not a typo.

So your first branding rule …

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When Fear Holds Us Back from Blogging Authentically

Scriptophobia- Fear of writing in public.

It’s a real thing, believe it or not, although, I’m not 100 percent sure when you’d have to write “in public.”  On a chalkboard or whiteboard?  During a presentation?

I’m not sure if it refers to the act of writing in public—or perhaps the presentation of one’s writing in public.

Ooooh.  Does that sound a little more familiar?

Fear of Blogging (authentically)

I actually see this all the time.  You can tell when someone has a fear of (authentic) blogging in a couple of different ways:

Maybe they don’t post …

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What to Do When Your Blog Attracts the Wrong Readers

When I struck out on my own, free from the 60+ hour workweeks of the full-time journalism rat race, I decided to start a blog. I was an award-winning local food writer, so a local food blog seemed like a perfect fit. I knew people made money from blogging (though I didn’t know how) and it seemed like something I’d enjoy.

As I talked about in my post about Marie Forleo’s BSchool, that first idea was a flop, and when …

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