You know you need to do keyword research. After all, you’re producing content to support your business growth, not writing a love letter to your grandma.
The goal is to get as many qualified leads as possible to find your post, including new people finding you through Google search. But how can you make sure that what you’re writing is what people are looking for?
The secret is to do the overall topic research before you begin your content planning, then fine-tune the keywords once the blog post is written.
How do I …
Editor’s Note: A while back, I posted in a group asking for SEO tips for bloggers, and Bryn responded with an offer to do a guest post on his “sneaky” tips for SEO keyword research. This is a question I get asked a lot, so I was happy to post his ideas. The system Bryn outlines below is a great way to discover content ideas in your niche that people are searching for, and then optimize your posts for the exact search terms they’re using. Let me know what you …
Have you ever written out all the tasks you have to do when it comes to content marketing?
Because it certainly doesn’t end with writing a great blog post — in fact, that’s just the beginning! You’ve got social media updates, creating microcontent, repurposing, promoting… The list goes on and on.
The good news is, you don’t have to do it alone.
One of the major obstacles I have to overcome as a ghostblogger is that people don’t realize how much you can outsource when it comes to …
Many people dislike sales because they perceive it as being pushy. Yet when you break down the process, the most common reasons that you’re not getting the results you need usually have very little to do with persuading someone to buy your product or service. More often, it’s about refining your sales process.
Gary Indiana was a new advisor who I trained at the start of my career. Gary was kind of a big guy; he looked a little bit like Mr. Clean. He wasn’t the sharpest dresser, although he never …