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The Great Blog Promotion Adventure

Sitting alone, at home, in the dark, the glow of the laptop screen the only illumination, you sit back in your chair with a satisfied sigh.  You’ve done it!  You finally completed your epic blog post!

Your cursor hovers over the publish button, but you hesitate.

What if no one reads it?  What if no one cares?  All that work… All that research and planning and hours of writing… Wasted.

You clench your hand into a fist, feeling your fingernails digging into the flesh of your palm.  There must be a better way! you …

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The Scary Side of Content Promotion

Promotion can be scary.

Not scary like creepy clowns jumping out of the woods at you scary, but scary like…

What if I ask this big shot to promote me, and they say no…?

What if I spend all this time and energy promoting and still no one shows up…?

What if people DO show up, and realize I actually don’t have a clue and I’m just winging this…?

Or maybe you have gotten past the fear, and you wantRead More

Silence Is Deadly for Your Business

Silence is deadly for your business.

I learned this the hard way when I was getting started in my own business. I was just a few months into my business and I was seeing success for the first time. I had my best month ever and I was flying high! And then I had my worst month ever.

I had a business coach at the time and on our group coaching call, I asked her why she thought I’d seen this huge swing. She asked me, “How much marketing were you doing during …

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Back to Basics — at Any Stage

I was discussing my numbers with my accountant recently, and she noted that I don’t spend a lot of money on marketing. “If I could figure out where to spend money that would consistently send good leads my way, I would throw money at it,” I told her. Most of our business comes from referrals, which is amazing, but not very predictable; another good chunk comes from SEO, people searching and finding us via Google, but again, it’s not as predictable as I’d like. I’ve experimented with several other marketing …

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