Silence Is Deadly for Your Business

Silence is deadly for your business.

I learned this the hard way when I was getting started in my own business. I was just a few months into my business and I was seeing success for the first time. I had my best month ever and I was flying high! And then I had my worst month ever.

I had a business coach at the time and on our group coaching call, I asked her why she thought I’d seen this huge swing. She asked me, “How much marketing were you doing during …

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Back to Basics — at Any Stage

I was discussing my numbers with my accountant recently, and she noted that I don’t spend a lot of money on marketing. “If I could figure out where to spend money that would consistently send good leads my way, I would throw money at it,” I told her. Most of our business comes from referrals, which is amazing, but not very predictable; another good chunk comes from SEO, people searching and finding us via Google, but again, it’s not as predictable as I’d like. I’ve experimented with several other marketing …

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Demystifying content marketing with a step-by-step system

Demystifying Content Marketing with a Step-by-Step System

Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.

What you need is a plan.

A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.

So I’m going to …

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When Your Business Changes, Bringing Your Audience Along for the Ride

This month, my baby turned seven, and my business turned six. 

A lot has changed since 2013:

I don’t change diapers any more.
I work while my baby is at school, instead of while she naps.
I have six team members, instead of doing everything myself.
My logo no longer looks like this: 
And I do a lot more than blogging these days.

Every business evolves

I saw a funny comment the other day that if Blockbuster had kept up with the trends, we might “Blockbuster and chill” instead of “Netflix and chill.” 

Businesses, like people, have to evolve and …

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