One of the biggest mistakes I consistently see small business bloggers make is assuming that writing their blog posts — or producing their podcast, or doing their videos — is sufficient to grow their audience.
The truth is, any piece of content you produce today is really only going to reach your existing fans — unless you do some additional promotion for it.
What that means in practice is that I can have the best website on the Internet, but unless I take action to promote it, I’m just preaching to the choir. Only my …
Facebook recently announced that they were changing the algorithm again, explicitly giving more priority to posts from your friends and family. That’s good for all of us personally — who doesn’t want to see more cute baby / cat / food pictures from our friends and family?
But it’s not so great for businesses because, by default, if they’re showing more personal posts, that means they’re showing fewer business page posts.
The result of this announcement was a lot of wailing and gnashing of teeth in the entrepreneurial circles. People were asking:
One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.
It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.
Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately makes you more …
Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.
What you need is a plan.
A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.
So I’m going to …