One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.
It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.
Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately makes you more …
Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.
What you need is a plan.
A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.
So I’m going to …
Promotion can be scary.
Not scary like creepy clowns jumping out of the woods at you scary, but scary like…
What if I ask this big shot to promote me, and they say no…?
What if I spend all this time and energy promoting and still no one shows up…?
What if people DO show up, and realize I actually don’t have a clue and I’m just winging this…?
Or maybe you have gotten past the fear, and you wantRead More
One of the biggest struggles I hear from people about promoting their blog content and driving traffic to their websites is that they don’t know how to get the content out to people beyond their existing email list or audience.
Sure we can email our list, share to our Facebook page and Twitter followers. We can Pin it and post it to Instagram. But if people aren’t already following us in one of those places, how will they find it?
What comes next?
As I’ve been talking about for the past few posts, …