When Your Business Changes, Bringing Your Audience Along for the Ride

This month, my baby turned seven, and my business turned six. 

A lot has changed since 2013:

I don’t change diapers any more.
I work while my baby is at school, instead of while she naps.
I have six team members, instead of doing everything myself.
My logo no longer looks like this: 
And I do a lot more than blogging these days.

Every business evolves

I saw a funny comment the other day that if Blockbuster had kept up with the trends, we might “Blockbuster and chill” instead of “Netflix and chill.” 

Businesses, like people, have to evolve and …

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Why I’m Focusing on Podcasts Over Guest Posts This Year

One of the biggest mistakes I consistently see small business bloggers make is assuming that writing their blog posts — or producing their podcast, or doing their videos — is sufficient to grow their audience.

The truth is, any piece of content you produce today is really only going to reach your existing fans — unless you do some additional promotion for it. 

What that means in practice is that I can have the best website on the Internet, but unless I take action to promote it, I’m just preaching to the choir. Only my …

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Facebook-pocalypse… Again

Facebook recently announced that they were changing the algorithm again, explicitly giving more priority to posts from your friends and family. That’s good for all of us personally — who doesn’t want to see more cute baby / cat / food pictures from our friends and family? 

But it’s not so great for businesses because, by default, if they’re showing more personal posts, that means they’re showing fewer business page posts.  

The result of this announcement was a lot of wailing and gnashing of teeth in the entrepreneurial circles. People were asking:

How …

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what is content marketing?

What IS Content Marketing, Anyway?

One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.

It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.

Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately makes you more …

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