A lot of small business owners think they need to keep it all business on their business blog. (Let’s see how many times I can use the word “business” in a single sentence!)
That’s not always true. When I first started THIS blog, I started out trying to sound all businessy. I was worried that because this was a “business” blog—as opposed to a food blog or a personal blog, with which I was much more familiar—I needed to sound more professional.
But a conversation with a prospective client changed my mind …
I was chatting with a client this week who is in a very creative field. She helps people transform their lives through style and design. But I noticed one BIG thing missing from her blog (and website in general):
No before and after …
Today, you’re going to write your blog’s MVP: Most Valuable …
Did you know that as much as 80% of sales come from referrals? It’s true!
And the best way—often the only way—to get referrals is to ASK.
So why not ask the people who already know, like, and trust you? Write a blog post asking for referrals or testimonials.
My suggestion would be to start with a story you already have. Talk about the amazing transformation you helped a client achieve and then ask your readers to share their stories. People love to talk about themselves!
They also love to be the expert. Make …