Bring marketing direction to your business.

For founder-led companies that have outgrown DIY marketing and need someone to step in, set priorities, and keep things moving, without hiring a full-time CMO.

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Fractional Marketing Direction

If your marketing depends on you to move forward, it’s only going to go so far.

At a certain stage, the problem isn’t effort—or even strategy.

It’s that no one owns the direction.

I step into founder-led businesses to take ownership of marketing direction—so things stop stalling, second-guessing slows down, and your team can actually move.

That means setting priorities, making decisions, and ensuring your marketing connects to real business goals.

Sometimes that includes execution.
Sometimes it means directing others.

But the goal is always the same:

Marketing moves forward — without you having to manage it.

I’ve spent 20+ years working inside growing businesses — as a copywriter, strategist, and agency owner — so I understand both the thinking and the follow-through required to make marketing work.

Most of my clients come to me after they’ve:

  • hired a strategist and ended up with a plan that never got implemented
  • brought in freelancers but still had to manage everything themselves
  • tried to “just do it themselves” and hit a ceiling

What they need isn’t more input.

They need someone to step in and lead.

Learn more about fractional marketing direction. 

  • Fractional Marketing Direction Can Include:

    • Setting and maintaining clear marketing priorities
    • Planning and driving key initiatives (launches, funnels, growth campaigns)
    • Writing and shaping core messaging and copy when needed
    • Guiding or replacing execution depending on your current team
    • Reviewing performance and adjusting direction over time

    This isn’t a fixed package.

    It’s an ongoing role, adapted to what your business needs to move forward.

  • Who This Is For

    This is a strong fit if:

    • You have an established business with real traction
    • Marketing is happening, but it feels inconsistent or overly dependent on you
    • You’re ready for someone to step in and take ownership of direction

    Engagements typically start at 5–10 hours per month. Availability is limited.

    Need a smaller package? Check out Micro Consulting. 

If that’s where you are, the next step is a conversation.

Book a call and we’ll look at what’s happening in your business, what’s getting in the way, and whether this is the right fit.

What it’s like to work with me

When I partner with a business, the goal is to take things off your plate that have been sitting on your to-do list for too long.

I work as an embedded partner, inside your systems, alongside your team, so marketing no longer depends on you to move forward.

That means I’m not just advising from the outside.

I’m helping set direction, make decisions, and carry things through so progress doesn’t stall between conversations.

In the first few weeks, most clients notice three things:

  • The noise starts to drop — fewer competing ideas, clearer priorities
  • Decisions get made faster — without everything routing back through you
  • Work actually moves — projects stop sitting in limbo and start moving forward

Because I’ve spent years both building strategy and executing it, I’m able to bridge the gap that usually slows things down.

I’m not handing you a plan and walking away.

And I’m not waiting for an embossed invitation before acting.

I’m looking at the full picture — what matters, what’s realistic, and what will actually move the business — and making sure it happens.

You stay involved at the level you want to be, but you’re no longer the one holding everything together.

You have a thought partner who can think strategically, make decisions, and follow through, without needing constant input.

That’s what changes.

Not just what gets done, but how consistently, clearly, and independently your marketing runs.

Micro-Consulting

If you’re not ready for ongoing marketing direction yet—but you still feel stuck—this is a lighter way to get things moving.

Micro-consulting is designed for earlier-stage businesses or solo operators who need clarity, prioritization, and forward motion, but don’t need (or aren’t ready for) a full leadership engagement.

Instead of trying to figure everything out on your own — or sitting on a plan you don’t have time to implement — you get focused direction you can actually act on.

  • What Micro Consulting Includes:

    • Clarifying what matters right now
    • Identifying what’s getting in the way
    • Setting priorities you can realistically execute
    • Creating a path forward you can follow
    • Reviewing copy or drafting short copy

    This isn’t ongoing, embedded support.

    It’s a more contained way to get unstuck, make decisions, and start moving again.

     

  • Who it’s for:

    • Solo or small business owners (typically under $500K).
    • You’re doing your own marketing but feeling stuck or scattered.
    • You’ve invested in strategy before, but struggled to implement it.
    • You want clear direction and a realistic plan you can actually follow.

    Not for businesses that need ongoing leadership or hands-on implementation support.

    Learn more about Micro Consulting.

Are we a good fit?

This work is a strong fit if:

  • Your business has traction, but marketing still depends on you
  • You’re ready for someone to step in and take ownership of direction
  • You want clarity, consistency, and forward motion, not more ideas

If that’s where you are, this tends to work very well.

If you’re still in the early stages or looking for DIY support, micro-consulting is likely a better place to start.

Have a specific project in mind?

I occasionally take on standalone copywriting work for existing clients or select projects; feel free to reach out and ask.

If your marketing can’t move without you, it’s time to change the role.

You don’t need more tactics.

You need direction that carries things forward—without depending on you to make every decision.