A while back, I read about this guy who installs pools. He had a website and a blog to try to drum up traffic for his business, and one day, he wrote a post that explained, in detail, how he (and the rest of the pool-installation industry) estimated the costs of a job.
His traffic almost immediately went through the roof.
Because he was answering a question that no one else in his industry was willing to answer. People were searching the Google for answers to exactly that question—how pool installation guys …
Everybody is busy. And if you’re a small business owner, you’re even busier. It’s a whole cult of busy, here.
But here’s the thing: You find time for the important stuff. If blogging is important to your business, you’ll find time for it. Or you’ll make time for it, with these 10 time-saving tips.
I’ve had a visit from the green-eyed monster over the last couple of weeks.
There’s a lady in one of my circles of acquaintances who is absolutely rocking her business right now. And what does she do? She’s a copywriter. Just like me. (We have totally different niches, but we’re both wordsmiths.)
She’s making a TON of money. Her business is rocking, her list is growing, her blog posts are getting a TON of comments.
Oh, and she’s also SUPER skinny and cute and lives in a really fun place.
Can you say jealous?? …
There are lots of ways a small business can use their blog, but one of the most USEFUL is to create a really in-depth Frequently Asked Questions section.
FAQ 1: Why would I put an FAQ on my blog if I already have an FAQ page?
It’s great to have a single page where people can go to get some of their questions answered. (I have one that I did as though I were interviewing myself—since *I* am my product.)
But on your blog, what you’re really doing is overcoming objections, one at …