Blog

Email is Still the One For Selling Online

A new study out shows that email, not Facebook or Twitter, is still crushing it in terms of converting readers to customers.

Can I hear a “DUH??”

But let’s step back for a second.

How do you get people to sign up for your emails?

Well, having a good opt-in offer is a good start—a free ebook, report, checklist, coupon, or other goodie that people can download in exchange for giving out their email address.  And that’s great; that gets your foot through the proverbial door and your messages into their email …

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Imitation is the Highest Form of Flattery: Which Blogs do You Admire?

Think about blogs you visit over and over again.  Think about brands you care enough about to be engaged with their social media. Think about other successful businesses reaching the audience you want to reach.

What do they have in common?
What do they do well with their blogs?  What topics do they cover?  How would you define their voice?
What do they do differently from other brands that may be less successful?

Studying what other people are doing successfully isn’t about …

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Blogspiration: Start a Discussion

One of the best ways to increase engagement with your blog is to actually invite people to join in a discussion.

For this week’s blogspiration, pick a somewhat controversial topic in your field and pick a side that you believe most of your ideal readers agree with. ⬅ This part is important; people like to have their opinions validated, and they’ll enjoy weighing in on the topic and feeling “right.”

For example, my food blog concentrates a lot on organic food, and I know that most (if not all) of …

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