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{Blogspiration:} Compare Two Solutions (And Make Sure Yours is Better!)

A great way to introduce (or reintroduce, or re-reintroduce) your product or service to your readers is to compare it to another solution on the market.

There are two ways to go about this.

First, you could describe the Other Solution as the worst thing ever, possibly evil, and definitely bad for puppies and small children.  You can rant and rave if that’s your thing, and create a supervillain for your peeps to hate.  That’s a legitimate way to go …

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How Much Should You Pay a Blog Writer?

What should your budget be when you are ready to outsource some of your content creation? In other words…

What should you expect to pay a blog writer?

The problem is, there’s no one answer to that question. Just like you could pay vastly different prices for a pair of pants at different stores and price points, so too you can pay vastly different rates for a blog writing service.  So let’s break it down by what you could pay:

Dollar Store Blog Writing Services

Let’s assume you already know that if you head over to …

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Confession: Why I Hired a Ghost Blogger

They say confession is good for the soul….  So here goes.

In December of 2013, I hired someone to help me with my business… and my blogging.

I don’t know if it will be controversial to tell you this.  But it’s out there now!  Her name is Emily, and she’s a contributor over on my food blog, Laughing Lemon …

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How to Get 67% More Leads

Let’s crunch some numbers:

Brands that create 15 blog posts per month average 1,200 new leads per month. (Source)
B2B companies that blog generate 67% more leads per month than those who do not blog.

I’ve said it before, and I’m sure I’ll say it again, but blogging is the best way to attract new visitors to your website, and should be the nexus of your social media strategy.  Without great content, how can you have great social media? What are you going to be tweeting or Facebooking that people …

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