It’s officially the beginning of the year (or even a little after!), and so I’ve been spending the last week or so blogstorming my own editorial calendars for my blogs for the next six months.
But wait a second, you say, didn’t you tell us a while back to keep our blog posts timely?
Yup. I sure did. But here’s what I didn’t say: Not all blog posts should be about current events. In fact, most of your content should be evergreen—the sort of thing people can look back through your archives and …
Everybody who writes a business blog wants their blog posts to “convert.”
In other words, they want their readers to become customers.
But almost nobody brainstorms blog posts from that point of view. Which is kind of bonkers, in my opinion.
In my experience, most small business bloggers are thinking about what they can write about instead of what they can write about that will convince their readers to become customers.
That’s actually a really big distinction.
Some readers become customers by accident… but do you want to rely on that?
It’s true: some people reading your blog …
Much like many of you, I started this business on a shoestring.
Actually, a shoestring might be exaggerating—a thread might be more accurate. I’m really big on not investing a lot of money in an idea until I’m SURE it’s going to pay me back. So, anything FREE? I was (OK, I still am) all over that stuff. To start this business I paid for the domain name, added it to an existing hosting account, and paid $32 for my fancy illustrated avatar lady on the home page from iStock—and that …
When I met Sonia Singh of A Lifestyle By Design, she was still feeling out what she wanted her blog to do and be. She was concerned that her website copy and her blog didn’t match—and that her blog didn’t reflect her true voice because she wasn’t feeling confident in her blogging ability.
“I want my blog to be inspiring and motivating first and foremost,” she told me, “and then a few How-Tos to empower readers to take action… (linking our day to day actions to the bigger picture .. life/society/world)..in …