I had a client recently who wanted to pitch a guest post to a really big website—she had some good ideas, but I knew they wouldn’t be accepted because they were missing one key ingredient:
There was no reason why the editors needed to publish her article right now.
What her article needed was something to keep it timely.
Ripped from the headlines!
Take a look at your favorite magazine or news site and see what’s happening in the news. Is there a way you could use one of those headlines as a …
Find your enemy for a great small business blog topic.
Every hero has one.
An arch nemesis. The Goliath to your David. The Lex Luthor to your Superman. The Spy to your Spy.
You’re the hero of your small business, so who’s your arch enemy?
Blogspiration: Who is your arch enemy?
OK, I’m not saying that you have a person who is your arch enemy (and even if you do, it might not be the best idea to blog about that person—libel and all). Your arch enemy isn’t even necessarily your competition. But …
This week, I noticed two of the services I use were soliciting me to write a case study. Check it out:
Buffer, a social media scheduling application, had this in their newsletter:
P.S. We’re amazed when we hear the interesting and clever ways people use Buffer. We’d love to hear your story (just hit reply) if Buffer has helped you meet your business goals or made your life easier. As always with our emails, we’ll reply personally to every single response. 🙂
And Podio, a collaborative work platform, actually sent out …
Today, write a blog post about your favorite tool.
If you serve a B2B audience, this one should be easy: post about your favorite productivity tool, your favorite app or website that you use in your business, whatever “inside” info you think you have that your customers can use.
But what if you’re a B2C business? You can still post about productivity tools if you want too, (who doesn’t need to be more productive?) but you could also post about anything you like that’s related to your business—people will find it interesting.