Over the last few weeks, we’ve been looking at the 5 Ws of creating a blog editorial calendar that works as hard as you do. First, we looked at the WHO—talking to your ideal reader; and then we went into the WHAT with 66 ideas to get you writing.
This week, we’re going to look at the WHEN or, …
In the last couple of weeks, we’ve looked at the 5 Ws of your blog editorial calendar—because it’s not enough to know what you’re going to write about, you’ve got to know who, when, where, why, and how as well.
But this is the WHAT post, when we finally talk about…
What the flying zucchini am I going to blog about?!?
I’m not talking about the overall topic of your blog. (If you need help with that one, that’s a whole other post!) …
Being the savvy business chick that you are, you’ve probably heard the advice before that you should have an ideal customer profile to help you with your marketing efforts. Everything you do in your business is directed at that one (or one of several) imaginary perfect person.
The same is true with your blog. You’re not talking to the entire Internet, you’re not even talking to most of the Internet. You’re talking to one specific archetype of a person, and your ideal reader will see herself in …
I never went to journalism school. I never really wanted to be a journalist, I just liked writing and telling stories. Lucky for me, a series of serendipitous circumstances led me to a pretty illustrious career as an award-winning journalist and, more importantly, led me to a pretty amazing editor. I knew how to write; she taught me how to be a journalist.
One of the basic lessons she taught me was to always ask the five Ws: who, what, when, where, why, and how. That’s like Journalism 101 for …