Having an editorial calendar for my blog(s) has changed my life.
It used to be that I blogged as the inspiration struck. Lots of people do this, and on the surface of it, there’s nothing wrong with that. I had a schedule I tried to stick to, posting every Monday and Wednesday, or whatever, and at first, that worked just fine. Then, there was one day that I forgot (read: procrastinated) to write my blog post until the night before, so I was up late pounding something out. And maybe it …
Over the last few weeks, we’ve been talking about the 5 Ws of creating your blog editorial calendar. I’ve spent a couple thousand words working on educating you about all the different parts to consider when you’re considering what to write about for your business blog.
But none of it is worth a hill of beans if you don’t have your WHY figured …
You’ve written an amazing blog post. I mean, it’s maybe some of the most epic stuff you’ve ever written. You made yourself cry. This blog post is literally going to change the world of anyone who reads it.
You hit publish.
Nothing happens. For days. Digital crickets.
“Is it me?” you wonder as you try not to refresh the page for the hundredth time, looking for a comment, a like, anything. “Maybe it wasn’t as good as I thought it was… Maybe I’m a terrible writer… Maybe I should just pack it all in and …