As a copywriter, I’m pretty familiar with most of the popular launch models out there.

Most start with a launch event — something splashy and flashy to draw new people in and energize the existing audience — then they have a pitch when the cart officially opens, and a series of emails to nurture, persuade, and remind people to make a decision before the deadline.

There are lots of popular formulas and blueprints for putting these pieces together in slightly different ways. Some use videos, some use live webinars, some use on-demand …

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Launching is stressful — we all know that. And it’s stressful because we know that the launch might “fail”…

But why do launches fail?

When we look at the data, it’s easy to chalk it up to numbers problems.

I can look at the numbers a business went into a launch with and show them where their launch “failed.”

Maybe they didn’t have enough people in their audience.

Maybe they had a particular piece of content (like a landing page, sales page) that wasn’t convincing enough and therefore didn’t convert people well.

Maybe they didn’t have …

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My therapist and I have joked that I’d really like to pole vault over all the tricky stuff and just arrive at wholeness and peace.

I mean, who wouldn’t right?

(And doing so is about as likely as me *actually* pole vaulting over anything in real life.)

But I recently realized that I am very much not alone in this desire — because EVERYBODY is trying to sell me a pole!

Over the last couple of months, I joined a bunch of Facebook groups for business owners where members are allowed to …

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Here’s the sad truth: we could write the best blog post ever written, but if nobody sees it, it won’t do your business any good.

*sad trombone*

Every business needs traffic that it can convert to leads, which can be converted to sales.

Creating amazing content is step one, but you need to be able to use that content to drive traffic in order to drive leads and sales.

And there are two kinds of traffic: free and paid.

Which one should you use? They both have their place and can play well together. To …

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