Everybody is busy. And if you’re a small business owner, you’re even busier. It’s a whole cult of busy, here.
But here’s the thing: You find time for the important stuff. If blogging is important to your business, you’ll find time for it. Or you’ll make time for it, with these 10 time-saving tips.
Create an editorial calendar.
I hear from a lot of people that their blogs just don’t convert for them, and then I realize that they don’t really have any kind of strategy around what they post, when, and why. An editorial calendar is pure gold, because it helps you with all of that—plus, it eliminates the problem of ever just sitting there staring blankly at your computer, wondering what to write about.
Break down your posts by category and type.
Let’s say, for example, you have three main categories you cover on your blog; you could easily rotate between the three categories or focus on one category each month, or something like that, making deciding what to write about simpler. Likewise, if you know when you need to write posts that will garner more attention, when you need to write posts that will speak to your base, when you need to write your EPIC content, etc., that will also make figuring out what to write about (and when) easier. (See No. 1.)
Work from a template.
Derek Halpern from Social Triggers has a good example of a blog post template that works (his is based on psychological research), but you can come up with your own as well. Having a template makes filling in the blanks with your amazing content that much easier.
Embrace bullets and subheadings
On the web, people like to skim. Make it easier on them (and on you) by using bullets and subheadings in your post. Work them into your template (see No. 3).
Install an SEO widget.
Yoast SEO for Wordpress is my favorite free one because it’s totally easy and gives you a lot of good info. If you only do what the plugin recommends to optimize your posts for SEO, you’ll still be doing a lot, and it only takes a minute or two.
Pre-schedule your social media.
Scheduling tweets and Facebook updates in advance doesn’t work for everything—there’s still something to be said for actually engaging with your fans—but getting a few key posts pre-scheduled ensures that you don’t have a crazy week and neglect your social networks entirely. Try HootSuite or Buffer.
Capture ALL blog ideas.
This means having a place to write them down (a notebook, your smartphone) with you at all times. Then, transfer those ideas to your editorial calendar or to a draft in Wordpress as soon as possible.
Bookmark interesting content.
While you’re surfing the web, bookmark any articles or websites you want to respond to, recommend, revisit, or read later. I like using Evernote for this. I have a folder specifically for blog ideas and another “swipe file” where I collect examples of people doing it right for future inspiration.
Whatever you can automate, delegate, or systematize, DO IT. Blog martyrs don’t get extra points here. If you need to hire a VA to schedule your social media (see No. 6), do it.
Find the fun!
If you’re not getting joy out of writing your blog (at least some of the time!), then you might need to rethink what you’re doing or why. Maybe you’re blogging about the wrong thing or to the wrong audience.
Do you have an awesome time-saving tip? We’d love to hear it! Leave a comment below!