A great way to introduce (or reintroduce, or re-reintroduce) your product or service to your readers is to compare it to another solution on the market.
There are two ways to go about this.
First, you could describe the Other Solution as the worst thing ever, possibly evil, and definitely bad for puppies and small children. You can rant and rave if that’s your thing, and create a supervillain for your peeps to hate. That’s a legitimate way to go …