Let’s face it: blogging isn’t just about blogging any more.
If your weekly blogging plan ends with publishing the blog post — and maybe sharing it to Facebook and Twitter — you’re no longer even keeping up with the competition. You’re falling way behind.
Social media dominates the marketing conversation in almost every field, and should be an integral part of your content marketing strategy.
But with everything else you have to do, how can you possibly also be expected to play big in the social media field?
The answer is a microcontent strategy.