Harnessing the Power of Microcontent for Your Blog

Let’s face it: blogging isn’t just about blogging any more.

If your weekly blogging plan ends with publishing the blog post — and maybe sharing it to Facebook and Twitter — you’re no longer even keeping up with the competition. You’re falling way behind.

Social media dominates the marketing conversation in almost every field, and should be an integral part of your content marketing strategy.

But with everything else you have to do, how can you possibly also be expected to play big in the social media field?

The answer is a microcontent strategy.

How …

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Steal my strategy for easy content curation.

Steal My Checklist For Easy, Engaging Social Media Curation

On this blog, I mostly talk about content creation, but there’s a flip side to that in our social media world: content curation.

Content curation refers to what you share with your readers, and it’s a major psychological trick to use to help them know, like, and trust you.

People share content that makes them look good. They want to share things that make them look smarter, funnier, more inspirational, more attractive. And we as business owners do the same thing. We’re cultivating our brand persona through what we share, and embedding …

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The Hierarchy of Audiences in Content Marketing

I used to be bothered by the fact that the number of followers I have on social media and the number of subscribers I have to my email list weren’t the same.

Now it doesn’t bother me at all, because I’ve realized they’re two entirely different audiences, engaging with me at two entirely different levels.

Last week on the New Rainmaker podcast, Brian Clark was talking about “Circles of Belief;” he said that the metaphor of a sales funnel is no longer really apt to new media producers and content marketers, and …

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The Other 80 Percent: Publicity Strategies for Blogs

You’ve written an amazing blog post.  I mean, it’s maybe some of the most epic stuff you’ve ever written. You made yourself cry. This blog post is literally going to change the world of anyone who reads it.

You hit publish.

Nothing happens.  For days.  Digital crickets.

“Is it me?” you wonder as you try not to refresh the page for the hundredth time, looking for a comment, a like, anything. “Maybe it wasn’t as good as I thought it was… Maybe I’m a terrible writer… Maybe I should just pack it all in and …

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