Last week, I talked about some of the trends I see in promotion, and one of the big ones is influencer marketing.
It’s something that we see a lot of advice to do it — but what is influencer marketing and how the heck do you actually do it?
I’ve created a free spreadsheet you can download to keep track of your influencer research and outreach. Just join our free resource library to grab it and then follow …
Last week, I saw an open letter published on Huffington Post from a website I used to write for addressed to Facebook.
Facebook had, without warning or announcement, completely shut down their business page. And this company’s entire business model is predicated on driving traffic from Facebook (and other sources) to their website. More often than not, they paid for the privilege of reaching their fans and followers with their content.
And then one day, Facebook pulled the rug out from under them and said, “Nope.”
All the posts on their page disappeared. Fans trying to …
Many times, when I mention the idea of creating content upgrades to a client, I get a little pushback right off the bat.
They love the idea of getting more leads, being able to segment their list by interest, and even providing more value to their readers…
…but what they don’t love is the idea of how much extra time and effort they think it will take.
The thing that I always want to help them understand, is how much value those content upgrades will provide for their business — not just their …
Content upgrades aren’t the only way to plan your blog posts for lead generation; in fact, if you begin and end with the content upgrade without any other strategy, you may find your blog post lead generation strategy goes awry.
Content upgrades are one of the best ways to convert readers into subscribers, and there are many types of content upgrades that will work to drive opt-ins, but they have to be part of a bigger overall strategy in order to generate quality leads that will eventually convert into sales.
And …