Facebook-pocalypse… Again

Facebook recently announced that they were changing the algorithm again, explicitly giving more priority to posts from your friends and family. That’s good for all of us personally — who doesn’t want to see more cute baby / cat / food pictures from our friends and family? 

But it’s not so great for businesses because, by default, if they’re showing more personal posts, that means they’re showing fewer business page posts.  

The result of this announcement was a lot of wailing and gnashing of teeth in the entrepreneurial circles. People were asking:

How …

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what is content marketing?

What IS Content Marketing, Anyway?

One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.

It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.

Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately makes you more …

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Turn Comments into Clicks: How to Comment to Drive Traffic

One of the biggest struggles I hear from people about promoting their blog content and driving traffic to their websites is that they don’t know how to get the content out to people beyond their existing email list or audience.

Sure we can email our list, share to our Facebook page and Twitter followers. We can Pin it and post it to Instagram. But if people aren’t already following us in one of those places, how will they find it?

What comes next?

As I’ve been talking about for the past few posts, …

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Relationships are the Key to Influencer Marketing

I had a real mindset shift in how I think about influencer marketing recently.

See, I bet many of you feel a little awkward or embarrassed or nervous about influencer marketing because it involves asking a big shot (aka: someone you totally admire in your field) to read and recommend your stuff. And it feels… WEIRD, right? Like you’re saying, “Hey! Check out how awesome I am (even though I’m totally a nobody pay no attention to the entrepreneur behind the curtain)…”

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