what a copywriter is not

What a Copywriter is Not


This is a Public Service Announcement:

Your copywriter is not a business …

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Finding Your Flow With Cailen Ascher

Recently, in one of my Facebook groups, somebody asked me how I get so much done, and it really made me pause.  

Because, the thing is, I don’t really feel like I get that much done. OK, some days are better than others! But I’ve often thought of myself as being at a disadvantage in the business world because I only work part time — about 20 hours a week.

Turns out, that’s actually one of my biggest advantages!

Because I’m pretty good about buckling down and doing the work in the …

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Blog Content Audit Checklist: How to Discover What’s Working and What’s Not


I talk a lot on this blog about how to create content that actually makes an impact for your business. But once you’ve been blogging for a while, how can you tell whether or not your new strategy is working for you? 

You could go with your gut, but a smarter way would be to actually look at the numbers. 

The best way to get a 30,000 foot view of how your content is doing is to conduct a blog audit — and it’s not as hard or complicated as it …

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Content Trends for 2017

Content Trends for 2017

I’ve never considered myself particularly trendy. Usually, I’m the gal that jumps on a fashion trend about the time it makes its way to Target — when the real fashionistas have long since moved on — and starts using a slang word around the same time your grandparents do. I gravitate toward more classic styles for my hair, my wardrobe, my home, because then I’m fairly confident I won’t get laughed out of existence when I show up at a party looking so last year.

(This may be a defense mechanism …

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