Have you had the experience where people opt-in to something, raise their hand and say they’re interested, but then don’t take action and buy?
Yeah, me too.
Breanne has an answer for that — and it’s about confirming a bias toward action when you’re segmenting your email list. And how she got rid of 90% of her list to do that.
*jaw drop moment amirite?*
If you have questions about how email marketing is working TODAY, how important your email list size is (hint: size doesn’t matter as much as you think), and …
Adrienne Dorison just recently made her way into my sphere of friends and colleagues, but I’m so glad she did! Whip-smart, funny, organized and interesting, Adrienne is a former SCRUM and six-sigma facilitator turned business strategist for online entrepreneurs, and to my way of thinking, she brings a needed dose of REALITY to the online business world.
She’s a big believer that we, as women entrepreneurs, need to get comfortable with our numbers and with making tons of money — and then making a huge impact with that money through a give-back program. …
Instagram is a fantastic visual platform, and loads of businesses do great on it — but they are mostly businesses with a visual product. Think food bloggers, product-based businesses, style and fashion brands, travel brands, and so on.
But can you use Instagram when you have a digital product — when there’s no great way to take pretty flat-lay photos of it?! (It’s hard to take pretty photos of a digi course or Facebook community…)
My guest on the first episode of my Innovator Interview series is Halley Gray of Evolve & Succeed, …
We’ve been jamming about innovation lately: Why you should innovate with your content marketing, what that actually means, and how to go about it.
But today I want to give you a bit of a warning. A caveat.
Innovation for innovation’s sake can be a …