11 Lessons on Launching

Six years into this business, and I’ve lost count of how many launches I’ve been a part of: either in the planning and strategy stages, as a copywriter, as an affiliate, and even doing my own launches.

And in that time, you can’t help but learn a few things.

‘Tis the season to be launching (now through January or February or so) and so I thought I’d share some of the biggest lessons I’ve learned about launching over the years:

1. It’s a numbers game.

This is maybe the most important lesson I’ve learned about …

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The 3 Questions You MUST Ask to Build a Strong Content Strategy

Super chuffed to be over at Copyblogger this week with a guest article on the three questions you must ask yourself in order to build a strong content strategy:


As a content strategist, I often hear from business owners who feel like they’ve tried every tactic in the book. Blog posts, podcasting, email marketing, Facebook Live, Instastories, YouTube — you name it, they’ve tried it.

But they haven’t seen the kinds of results they wanted or expected. And so they’ve become frustrated with content marketing altogether.

As we dig deeper, however, …

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Marketing For Your Stage of Business

I sponsored an event a couple of weeks ago for people who are already awesome coaches — but want to become better business owners. And I had several people come up to me at the event to tell me that they need to hire me to rewrite their website, that they want to blog to bring in new business, that they need a lead magnet and a content calendar….

And I had to tell several of them that they weren’t ready yet.

Not every strategy is right for every business — …

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