Are Webinars Still Relevant?

When was the last time you watched a webinar?

No, seriously. I’m curious! Hit me up in the comments and let me know.

For me, it was a couple of months ago. A sales strategist I know offered a paid webinar, and I ponied up my $10 to watch — and I think it was well worth my dollas to learn from her.

I used to watch a ton of webinars; I always figured, who am I to turn down free learning!  But then I started to get burned out on them. They …

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How Much Traffic Does Your Business REALLY Need?

Over the last two weeks, I’ve had two calls with two different people — who have totally different business models — both of whom seemed to be looking for permission NOT to have an email list or do a lot of promotion/drive a lot of traffic to their websites.

One needs to drive a lot of traffic, but doesn’t need an email list. The other doesn’t need a lot of traffic right now, but I recommended she start building an email list to use in the future.

It’s a question of business …

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The Basics of a Content Marketing Funnel

If you’ve spent ANY time in online marketing circles, you’ve heard of a marketing “funnel.”

But most online marketing funnels aren’t like the funnel you might use to pour water into a jug or glitter into a little jar. For a funnel to work in real life, it has to be solid — but online marketing funnels are full of holes!

Whenever I have the “numbers conversation” with a client, we talk about how you might only get 1 percent of the total people that see your offer to buy. That’s considered …

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Back to Basics — at Any Stage

I was discussing my numbers with my accountant recently, and she noted that I don’t spend a lot of money on marketing. “If I could figure out where to spend money that would consistently send good leads my way, I would throw money at it,” I told her. Most of our business comes from referrals, which is amazing, but not very predictable; another good chunk comes from SEO, people searching and finding us via Google, but again, it’s not as predictable as I’d like. I’ve experimented with several other marketing …

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