Plan Better Content with a System

It’s hard to plan when you don’t have a system.

I’ve been in business for nearly 8 years now. At the end of 2019, I knew I wanted to get serious about making some plans and goals for 2020. Now, you’d think, after 8 years in business, that I’d be a pro at this sort of thing…


I didn’t really have a framework or a system that I liked. I’ve tried several (12 Week Year, 90 Day Year, and others) but nothing really stuck.

In fact, it got to the point where I …

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What Top Marketers do to Be Successful

If you’re hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you’re in the wrong blog post.

See, I believe in Leadership Marketing, which means that your road to marketing success is going to look different from mine or anyone else’s — because our businesses, clients, and industries are different, and I don’t believe there’s a one-size-fits-all marketing plan.


I did come across a couple of studies recently that presented a compelling argument that there’s one thing successful marketers DO have in common: …

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3 Types of Content Strategy

When it comes to creating a Leadership Marketing strategy, there’s no one-size-fits-all solution.

We have to figure out how to combine three key elements — your brand voice, your ideal customer’s values, and market data — to create a strategy that will uniquely serve your business and your customers.

But one other key part of this is to understand your business’ goals for content marketing. If you don’t understand what result you want to achieve through content marketing, you’ll struggle to ever achieve it.

In general, there are three main types of …

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3 Questions About Successful Content Marketing

Recently, a woman in a business forum I belong to asked three very important questions about content marketing. I answered them for her there, and then asked her permission to share the questions and my answers for you here because I think these are the kinds of universal questions many business owners have, but may struggle to articulate — or be afraid to …

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