Last week I was interviewed by Tom Poland for his podcast, Marketing The Invisible, and as a thank you, he sent me his book by the same name.
One of the big points he makes in the book is that a business needs multiple streams of leads to ensure they’re never in a panic and that their leads never dry up.
Just like an investor should never put all her money in a single stock, a business owner should never put all her resources into a single stream of leads.
A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook. That eventuality didn’t pan out, but at the time, it seemed a possibility.
Now, an article from BoingBoing about the prevalence of ad blockers compels me to ask: what would you do in your business without online advertising?
Advertising itself is never going away. If the popularity of ad blockers means the eventual downfall of online display ads (which I don’t believe it necessarily does), some new medium will rise …
I was wandering around the Ellie Caulkins Opera House last week, moving from stage to stage at the Denver Digital Summit, a conference for digital marketers, and I decided to swing through the VIP lounge to see if there were any cookies.
Not sure how exactly — maybe because I’m a many-times alumnae of the conference? — but I always get a free upgrade to VIP, and the lounge has free snacks and drinks throughout the conference.
No cookies at that point, but as I was passing through, I saw Seth Godin …
Why do some businesses struggle with their message and others don’t?
Why do some social movements take off while others struggle?
Why are some messages infinitely “sticky” and shareable?
Questions for the ages, surely, but my friend and colleague Dr. Michelle Mazur believes she has some of it figured out. She’s the author and creator of 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business into a Movement, and she joined me this week on the Content Debrief to talk about what a 3 word rebellion is — and why you …