Podcasts are incredibly popular right now — but are they effective?
The answer (as always) is: it depends. It depends on your business, your goals, and the podcast itself.
But too often — like many of the popular trends in content marketing — people rush in to podcasting or being interviewed on podcasts without a clear understanding of how that technique will actually get them business.
There’s something to be said for brand awareness, but for most of us, our first goal in marketing of any kind is to drive sales. Yet we treat …
My mind has been focused a lot lately on how to attract and entice higher-end businesses to my business. And over the past year, it’s become exceedingly clear that the tactics I used to market to business owners for my DIY course and products were not going to work to attract bigger businesses.
One of the biggest mistakes I consistently see small business bloggers make is assuming that writing their blog posts — or producing their podcast, or doing their videos — is sufficient to grow their audience.
The truth is, any piece of content you produce today is really only going to reach your existing fans — unless you do some additional promotion for it.
What that means in practice is that I can have the best website on the Internet, but unless I take action to promote it, I’m just preaching to the choir. Only my …
I am naturally a teacher.
I like to share what I know. I like to help people. It’s in my nature.
So it’s no surprise that I’ve written a LOT of how-to posts on this blog and on my other blogs in my life. A. Lot.
For a while, that was the prevailing wisdom in blogging-land: Share your knowledge, be the expert, be useful, and people will want to come to your site, will want to read what you have to say.
That’s still true. To some extent.
What that advice didn’t take into account, …