Playing Bigger When You’re a Solopreneur

How do you play bigger when you’re a one (wo)man show? How do you confidently say yes to an opportunity without drowning in the added work?

That was the dilemma my friend Michelle Fifis found herself in late last year. Owner of the Pattern Observer website and the Textile Design Lab for textile designers, Michelle was offered a partnership opportunity with a trade show in her industry. They were looking for someone to write their newsletter, improve the connection with their current audience and reach out to new designers in the industry.

She …

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When is it Time to Outsource Your Content?

It took me, literally, years to decide to hire a cleaning service for my home.

I felt guilty about it for a whole host of reasons. I thought, “I’m home literally all day, every day. Why can’t I get this done?”

But the truth was, I was struggling to run a business, run a household, and raise a child all at once. (IMAGINE THAT!) I didn’t expect my husband to come home from work every day and just do chores, but I was expecting it of myself. (To be clear, he didn’t expect that …

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11 Lessons on Launching

Six years into this business, and I’ve lost count of how many launches I’ve been a part of: either in the planning and strategy stages, as a copywriter, as an affiliate, and even doing my own launches.

And in that time, you can’t help but learn a few things.

‘Tis the season to be launching (now through January or February or so) and so I thought I’d share some of the biggest lessons I’ve learned about launching over the years:

1. It’s a numbers game.

This is maybe the most important lesson I’ve learned about …

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The 3 Questions You MUST Ask to Build a Strong Content Strategy

Super chuffed to be over at Copyblogger this week with a guest article on the three questions you must ask yourself in order to build a strong content strategy:

 

As a content strategist, I often hear from business owners who feel like they’ve tried every tactic in the book. Blog posts, podcasting, email marketing, Facebook Live, Instastories, YouTube — you name it, they’ve tried it.

But they haven’t seen the kinds of results they wanted or expected. And so they’ve become frustrated with content marketing altogether.

As we dig deeper, however, …

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