One of the biggest obstacles many of my clients face is finding the time to blog as often as they’d like. For various reasons, people like to aim to do at least one blog post a week — but finding the hours and energy necessary to create mind-blowing content that frequently can be a challenge.
But here’s the secret: You don’t have to write epic blog posts every single week in order to post something every single week. There are …
Over the last few weeks — if you’ve been following along — we’ve been examining the words you use to help uncover your brand voice. We looked at your diction, your syntax, your similes and metaphors, and today we’re going to look at how all those things come together to create your tone.
Tone is the overall attitude you as the author …
One of the first questions I get asked when people find out I’m a professional blogger is, “How do you write that many posts??”
It’s true that I write a fair number of blog posts in a week! Usually 8–10, sometimes as many as 12 posts — and I only work part-time, while I manage a home and a precocious three-year-old at the same time. And that work time isn’t all writing, either; I’ve still got to actually run the other moving parts of my business, like marketing, creating my own content, invoicing, …
Your blog doesn’t belong to you.
OK, well, it does in the narrowest definition, but really, if you’re doing it right and for the right reasons, your blog belongs to the community of people who share the culture you’re creating.
What do I mean by culture?
“Culture has been defined in a number of ways, but most simply, as the learned and shared behavior of a community of interacting human beings” (p. 169). Useem, J., & Useem, R. (1963). Human Organizations, 22(3).
Darren Rowse is responsible for this idea because of the keynote address he …