Cultivating Creativity: Innovator Interview with Jo Gifford

Sharpie markers, whiteboard, bullet journals… If your ears just perked up, you’re going to love Jo Gifford! 

Or, if you don’t know where your creativity lives, if you’ve escaped from corporate or academia, or you’ve never thought of yourself as creative… You’re going to love Jo Gifford. 😉

A big part of Jo’s work is to help people tap into their creativity and think outside the box. Jo and I agree that this is VITAL if you want your content to stand out and get noticed. 

Jo’s secrets of creativity:

When …

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what is content marketing?

What IS Content Marketing, Anyway?

One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.

It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.

Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately makes you more …

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how to write a blog post

How to Write a Blog Post Easily Every Time

When I ask people their biggest, most urgent frustration around blogging, most answer that actually writing the damn posts is their number 1 problem. So it makes sense that when you Google “How to write a blog post” there are lots of templates and frameworks and “5 simple steps” to tell you how to actually write a blog post.

And yet.  And yet…

I don’t think that’s what people are actually saying.

I believe what’s really going on is less a problem with their …

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Little Black Book of Online Business Tools

Lacy’s Little Black Book of Online Business Tools

I get a lot of questions about what I use for this, that, or the other thing, so I thought I’d do up a list of the online business tools, free and paid, that I use to run my business.

*Please note that some of these links are affiliate …

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