Demystifying content marketing with a step-by-step system

Demystifying Content Marketing with a Step-by-Step System

Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.

What you need is a plan.

A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.

So I’m going to …

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how to write a blog post

How to Write a Blog Post Easily Every Time

When I ask people their biggest, most urgent frustration around blogging, most answer that actually writing the damn posts is their number 1 problem. So it makes sense that when you Google “How to write a blog post” there are lots of templates and frameworks and “5 simple steps” to tell you how to actually write a blog post.

And yet.  And yet…

I don’t think that’s what people are actually saying.

I believe what’s really going on is less a problem with their …

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Little Black Book of Online Business Tools

Lacy’s Little Black Book of Online Business Tools

I get a lot of questions about what I use for this, that, or the other thing, so I thought I’d do up a list of the online business tools, free and paid, that I use to run my business.

*Please note that some of these links are affiliate …

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Blog Prompts business blogging

24 Blog Prompts for Small Business Blogs: A Blogspiration Round-Up

Blogging for a small business is different. It just is. Most of the list of blog topic and blog prompts out there won’t apply to what you’re doing or what you need to do. So I decided to do a round up of my favorite blog prompts for small business blogs.

With this list, you need never be at a loss for what to blog about again!

But …

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