Ever since I started blogging about blogging for business (how meta can you get??) I’ve attracted a lot of new business owners to my site — and that’s amazing. I think it’s so incredible that you’re already thinking about content marketing for your business!
But I have a secret for you: You may not need a blog or elaborate content marketing …
Recently, I had two different people, in two different forums, ask me, “If you were starting your blog from scratch today, what would you do differently than you did way back when?”
Well, there’s a loaded question! Blogs change. Businesses change. I think I had to make the mistakes, try things out for myself, and write the embarrassing posts in order to get where I am today.
But I think hidden behind that question is a bit of an easier one to answer, which is, “What advice for new business bloggers …
Sharpie markers, whiteboard, bullet journals… If your ears just perked up, you’re going to love Jo Gifford!
Or, if you don’t know where your creativity lives, if you’ve escaped from corporate or academia, or you’ve never thought of yourself as creative… You’re going to love Jo Gifford. 😉
A big part of Jo’s work is to help people tap into their creativity and think outside the box. Jo and I agree that this is VITAL if you want your content to stand out and get noticed.
Jo’s secrets of creativity:
One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.
It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.
Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately makes you more …