Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.
What you need is a plan.
A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.
So I’m going to …
Ever since I started blogging about blogging for business (how meta can you get??) I’ve attracted a lot of new business owners to my site — and that’s amazing. I think it’s so incredible that you’re already thinking about content marketing for your business!
But I have a secret for you: You may not need a blog or elaborate content marketing …
Recently, I had two different people, in two different forums, ask me, “If you were starting your blog from scratch today, what would you do differently than you did way back when?”
Well, there’s a loaded question! Blogs change. Businesses change. I think I had to make the mistakes, try things out for myself, and write the embarrassing posts in order to get where I am today.
But I think hidden behind that question is a bit of an easier one to answer, which is, “What advice for new business bloggers …
Sharpie markers, whiteboard, bullet journals… If your ears just perked up, you’re going to love Jo Gifford!
Or, if you don’t know where your creativity lives, if you’ve escaped from corporate or academia, or you’ve never thought of yourself as creative… You’re going to love Jo Gifford. 😉
A big part of Jo’s work is to help people tap into their creativity and think outside the box. Jo and I agree that this is VITAL if you want your content to stand out and get noticed.
Jo’s secrets of creativity: