Cultivating Creativity: Innovator Interview with Jo Gifford

Sharpie markers, whiteboard, bullet journals… If your ears just perked up, you’re going to love Jo Gifford! 

Or, if you don’t know where your creativity lives, if you’ve escaped from corporate or academia, or you’ve never thought of yourself as creative… You’re going to love Jo Gifford. 😉

A big part of Jo’s work is to help people tap into their creativity and think outside the box. Jo and I agree that this is VITAL if you want your content to stand out and get noticed. 

Jo’s secrets of creativity:

When …

Read More

what is content marketing?

What IS Content Marketing, Anyway?

One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.

It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.

Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately makes you more …

Read More

Demystifying content marketing with a step-by-step system

Demystifying Content Marketing with a Step-by-Step System

Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.

What you need is a plan.

A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.

So I’m going to …

Read More

how to write a blog post

How to Write a Blog Post Easily Every Time

When I ask people their biggest, most urgent frustration around blogging, most answer that actually writing the damn posts is their number 1 problem. So it makes sense that when you Google “How to write a blog post” there are lots of templates and frameworks and “5 simple steps” to tell you how to actually write a blog post.

And yet.  And yet…

I don’t think that’s what people are actually saying.

I believe what’s really going on is less a problem with their …

Read More