sales funnel stages

How to Use the Customer Awareness Spectrum to Write Exactly the Blog Post Your Customer Needs

You may have heard or thought about your sales funnel stages — the different steps your customer goes through on their way to buying your product. But what do you do if your customer doesn’t even know they need your product or service?

I’ve been working with a woman who does PR for the food and beverage industry. She knows that many restaurateurs could benefit from PR, but they don’t know what it is or what it could do for them.  She’s considered writing content to educate people about what PR can …

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Demystifying content marketing with a step-by-step system

Demystifying Content Marketing with a Step-by-Step System

Content marketing can be confusing. There are a zillion tools, a zillion tips, a zillion ways to create content to spread your marketing message, and it all falls under the umbrella of content marketing. All the options alone can seem daunting. But it doesn’t have to be.

What you need is a plan.

A system. A checklist that you follow for every single piece of content you make. And it doesn’t have to be complicated or terribly time consuming.

So I’m going to …

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When You Should NOT be Blogging

Ever since I started blogging about blogging for business (how meta can you get??) I’ve attracted a lot of new business owners to my site — and that’s amazing. I think it’s so incredible that you’re already thinking about content marketing for your business!

But I have a secret for you: You may not need a blog or elaborate content marketing …

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business blogs

Advice for New Business Bloggers: In 5 Acts

Recently, I had two different people, in two different forums, ask me, “If you were starting your blog from scratch today, what would you do differently than you did way back when?”

Well, there’s a loaded question!  Blogs change. Businesses change. I think I had to make the mistakes, try things out for myself, and write the embarrassing posts in order to get where I am today.

But I think hidden behind that question is a bit of an easier one to answer, which is, “What advice for new business bloggers …

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