Blog

I throw my hands up in the air sometimes… and a Challenge

Do you ever just toss your hands up in the air and say, “LIFE!”

I do.  It’s cathartic.

Life has been crazy lately chez Ghostblogger, and not always in a good way.  But that’s life.  You take the ups with the downs, am I right?

But I’ve been away from here for longer than I intended, so I thought I’d kick things up a notch and try a blog challenge!  Hey, even professional bloggers need a kick in the creative pants once in a while.

Blog challenges can be great for getting the creative …

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Blogspiration: Pimp Your Products

There’s a very important ratio of selling to storytelling that you should always remember for your small business blog: a good rule of thumb is that only ONE out of every TEN posts should be overtly selling something.

But that doesn’t mean you can’t support your products with every single post you write.

Here’s the difference: A blog post that’s supporting my sales is creating that know, like and trust factor with my readers. It might mention a product or service I sell, but the product is not the main drive of …

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Blogspiration: Let Them Know Your WHY

A lot of small business owners think they need to keep it all business on their business blog. (Let’s see how many times I can use the word “business” in a single sentence!)

That’s not always true. When I first started THIS blog, I started out trying to sound all businessy.  I was worried that because this was a “business” blog—as opposed to a food blog or a personal blog, with which I was much more familiar—I needed to sound more professional.

But a conversation with a prospective client changed my mind …

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Blogspiration: Before and After

I was chatting with a client this week who is in a very creative field. She helps people transform their lives through style and design.  But I noticed one BIG thing missing from her blog (and website in general):

No before and after …

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