Gather ’round the campfire, kids. Halloween is coming and I’ve got some spooooooooky tales to spin about the myths and scary facts about blogging that you may not want to hear…
(But you totally NEED to hear them, so pull up a flashlight and keep …
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Harnessing the Power of Microcontent for Your Blog
Let’s face it: blogging isn’t just about blogging any more.
If your weekly blogging plan ends with publishing the blog post — and maybe sharing it to Facebook and Twitter — you’re no longer even keeping up with the competition. You’re falling way behind.
Social media dominates the marketing conversation in almost every field, and should be an integral part of your content marketing strategy.
But with everything else you have to do, how can you possibly also be expected to play big in the social media field?
The answer is a microcontent strategy.
4 Simple Tools to Help You Rank Guest Blogging Opportunities
Guest posting is not the be-all and end-all promotional strategy some blogging gurus make it out to be.
Can it work to grow your audience and your list? Absolutely.
Can it also fizzle and be a lot of work for not much reward?
Absolutely.
When clients book me for my Strategy Sessions, they are often looking for strategic ways to get their blogs in front of a larger audience, so one of the first questions I ask them is, “What would be a dream guest blogging opportunity for you?”
And I almost always hear, “Huffington …
40 Places to Promote Your Blog Post
When you spend a lot of time and energy creating a blog post, it’s an absolute waste not to spend some time and energy promoting it. The more important/EPIC your post, the more time you should spend promoting …