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Writing Tips

Write Like a Professional with These 5 Simple Tips

Maybe you’re pretty confident in your writing ability; maybe you’re in the “fake it ‘til you make it” camp.  Either way, having a concrete writing process can help you become a better writer.

In fact, every writer goes through this process — from you and me to Stephen King and J.K. Rowling. And we go through it for almost everything we write, from blog posts to books.

Depending on what you are writing, you may spend more or less time on any given step, but the steps remain the same. If you …

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guest post mindy

Why Getting More Persuasive isn’t the Answer to Your Sales Problem

Many people dislike sales because they perceive it as being pushy. Yet when you break down the process, the most common reasons that you’re not getting the results you need usually have very little to do with persuading someone to buy your product or service. More often, it’s about refining your sales process.

Gary Indiana was a new advisor who I trained at the start of my career. Gary was kind of a big guy; he looked a little bit like Mr. Clean. He wasn’t the sharpest dresser, although he never …

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is blogging dead

Is Blogging Dead?

Last week, Darren Rowse’s excellent blog, Problogger, ran an interview with dooce, the “Queen of the Mommy Bloggers” about her decision to “quit blogging.”

And it stirred up quite the sh*tstorm in many of the communities I frequent. There were at least three posts I saw in a single community, people were Periscoping about it. It was a thing.

(I actually got drawn into a slightly heated debate about it in one community; the other woman was VERY intent on proving me wrong!)

Obviously, I have pretty strong opinions on this myself, starting …

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sales blog

How to Blog to Support Your Sales Cycles

“I just feel like something is missing.”

That’s what a potential client told me on the phone recently.  She was already blogging regularly, getting pretty good traffic to her blog, lots of likes and shares on Facebook — but it wasn’t translating into sales for her.

She felt like she’d done everything she was “supposed” to do to blog for her business, but something was missing: that integral piece of strategy that connects blogging to selling.

In other words, she wasn’t planning her blog post content to support her sales …

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