How to Calculate Your ROI with Marketing Metrics

I love sharing useful freebies with you guys, and I found a great one today!

Hubspot is offering a free report that shows you how to calculate six important marketing metrics that you as a small business owner actually care about.

“Marketing metrics” is just business jargon for equations that show the ROI of your investments.

(ROI? Return on investment. In other words, what you’re earning compared to what you’re spending.)

Here’s the link to the report. (I don’t get anything from sharing this other than warm fuzzy feelings.)

Your BLOG is a big …

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Email is Still the One For Selling Online

A new study out shows that email, not Facebook or Twitter, is still crushing it in terms of converting readers to customers.

Can I hear a “DUH??”

But let’s step back for a second.

How do you get people to sign up for your emails?

Well, having a good opt-in offer is a good start—a free ebook, report, checklist, coupon, or other goodie that people can download in exchange for giving out their email address.  And that’s great; that gets your foot through the proverbial door and your messages into their email …

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Imitation is the Highest Form of Flattery: Which Blogs do You Admire?

Think about blogs you visit over and over again.  Think about brands you care enough about to be engaged with their social media. Think about other successful businesses reaching the audience you want to reach.

What do they have in common?
What do they do well with their blogs?  What topics do they cover?  How would you define their voice?
What do they do differently from other brands that may be less successful?

Studying what other people are doing successfully isn’t about …

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