Category Archives: Editorial Calendar

The Ultimate Business Blogging Plan Guide

The Ultimate Business Blogging Plan Guide

Business doesn’t happen by accident.

You know this.  You have to make a plan for your business if you want to be successful — what you’re going to sell, who you’re going to sell it to, how you’re going to deliver it, etc.

Yet people approach business blogging without a plan all the time.

And then they’re surprised when their blogging doesn’t lead to more sales for their business.

**insert extremely skeptical emoji here**

I don’t want you to be one of those business owners — wasting tons of time (and therefore money) writing blog posts that do nada for your bottom line. 

So let’s start the year off right with a solid business blogging plan that will lead to solid results, m’kay?

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Your Blog Can Be Your Best Sales Tool

Your Blog Can Be Your Best Sales Tool

I was doing my books this week, and I stumbled across a startling figure (startling for me anyway): My content has earned my business more than $23,000 in the first half of 2016. To me, that’s an amazing figure.  That’s more than this business earned in the first year of its inception.  If this rate…Continue Reading

13 Free Content Marketing Worksheets to Make 2016 Your Best Content Year Ever

13 Free Content Marketing Worksheets to Make 2016 Your Best Content Year Ever

Over the course of 2015, I decided to try experimenting with content upgrades — that is, actionable free content marketing worksheets that go along with the content or topic of a blog post, and are accessed via a download.  The results? AMAZING!   Content upgrades were the biggest driver for my email opt-ins in 2015,…Continue Reading