Editorial Calendar Case Study: Sonia Singh

When I met Sonia Singh of A Lifestyle By Design, she was still feeling out what she wanted her blog to do and be. She was concerned that her website copy and her blog didn’t match—and that her blog didn’t reflect her true voice because she wasn’t feeling confident in her blogging ability.

“I want my blog to be inspiring and motivating first and foremost,” she told me, “and then a few How-Tos to empower readers to take action… (linking our day to day actions to the bigger picture .. life/society/world)..in …

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