The Other 80 Percent: Publicity Strategies for Blogs

You’ve written an amazing blog post.  I mean, it’s maybe some of the most epic stuff you’ve ever written. You made yourself cry. This blog post is literally going to change the world of anyone who reads it.

You hit publish.

Nothing happens.  For days.  Digital crickets.

“Is it me?” you wonder as you try not to refresh the page for the hundredth time, looking for a comment, a like, anything. “Maybe it wasn’t as good as I thought it was… Maybe I’m a terrible writer… Maybe I should just pack it all in and …

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The No. 1 Mistake Small Business Bloggers Make—And How to Fix It with an Ideal Reader Profile

Being the savvy business chick that you are, you’ve probably heard the advice before that you should have an ideal customer profile to help you with your marketing efforts. Everything you do in your business is directed at that one (or one of several) imaginary perfect person.

The same is true with your blog. You’re not talking to the entire Internet, you’re not even talking to most of the Internet. You’re talking to one specific archetype of a person, and your ideal reader will see herself in …

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The 5 Ws of Creating Your Blog Editorial Calendar

I never went to journalism school. I never really wanted to be a journalist, I just liked writing and telling stories.  Lucky for me, a series of serendipitous circumstances led me to a pretty illustrious career as an award-winning journalist and, more importantly, led me to a pretty amazing editor.  I knew how to write; she taught me how to be a journalist.

One of the basic lessons she taught me was to always ask the five Ws: who, what, when, where, why, and how. That’s like Journalism 101 for …

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