Lately, I’ve gotten a few email inquiries and even people who sign up for a phone consultation with me who tell me that they are mostly interested in “doing some SEO with their blog.”
And my stomach clenches as soon as those three little letters come out of their mouths.
S. E. O. (O… O… echo… echo… echo…)
I think Search Engine Optimization is one of the least-understood terms that’s thrown around in Internet marketing. Here’s how Moz.com defines it:
SEO is the practice of improving and promoting a web site in order to …