The Other 80 Percent: Publicity Strategies for Blogs

You’ve written an amazing blog post.  I mean, it’s maybe some of the most epic stuff you’ve ever written. You made yourself cry. This blog post is literally going to change the world of anyone who reads it.

You hit publish.

Nothing happens.  For days.  Digital crickets.

“Is it me?” you wonder as you try not to refresh the page for the hundredth time, looking for a comment, a like, anything. “Maybe it wasn’t as good as I thought it was… Maybe I’m a terrible writer… Maybe I should just pack it all in and …

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The 5 Ws of Creating Your Blog Editorial Calendar

I never went to journalism school. I never really wanted to be a journalist, I just liked writing and telling stories.  Lucky for me, a series of serendipitous circumstances led me to a pretty illustrious career as an award-winning journalist and, more importantly, led me to a pretty amazing editor.  I knew how to write; she taught me how to be a journalist.

One of the basic lessons she taught me was to always ask the five Ws: who, what, when, where, why, and how. That’s like Journalism 101 for …

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