In the last couple of weeks, we’ve looked at the 5 Ws of your blog editorial calendar—because it’s not enough to know what you’re going to write about, you’ve got to know who, when, where, why, and how as well.
But this is the WHAT post, when we finally talk about…
What the flying zucchini am I going to blog about?!?
I’m not talking about the overall topic of your blog. (If you need help with that one, that’s a whole other post!) …