Everybody who writes a business blog wants their blog posts to “convert.”
In other words, they want their readers to become customers.
But almost nobody brainstorms blog posts from that point of view. Which is kind of bonkers, in my opinion.
In my experience, most small business bloggers are thinking about what they can write about instead of what they can write about that will convince their readers to become customers.
That’s actually a really big distinction.
Some readers become customers by accident… but do you want to rely on that?
It’s true: some people reading your blog …