Maybe You Should Stop Blogging

Why do you blog?

It’s a deceptively simple question that has far-reaching implications.

YET STRANGELY, it’s a question I find many business bloggers never ask themselves.  They’re blogging because they think they have to, or because someone told them it was a good idea, or for SEO, or because they want to drive traffic to their website.

Which are all perfectly valid reasons to blog. But here’s the secret: None of those reasons is going to help you keep your BICFOKTAM (butt in chair, fingers on keyboard, typing away madly).

ANYWAY, what I mean …

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sales blog writing

What’s Your Hook?

Do you feel like a rock star when it comes to your brand?

I ask, because it’s something I’ve been thinking about a lot lately as I work on my own brand (new website and totally new look coming soonish!) and help clients work on theirs.

What makes a standout brand?
Why do some brands generate buzz while others fizzle?
What’s the difference between a brand/business that makes you want to throw money at them, and one that you click away from and …

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Once More With Feeling: How to Write with Emotion

A little over a week ago, I held my first-ever Blog Workshop Webinar.

In the writing world, when you bring a piece to a group to work on it, it’s called workshopping.

So I had the idea that some brave volunteers might bring some blog posts for us to workshop together, and it went really well! I had four awesome volunteers and I think we shared some really great tips with the people who came to …

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