Category: Editorial Calendar

It seems counterintuitive.

When I ask you to sit down intentionally and plan out your next three to six months of content ideas, you probably immediately think that it will take more time.

You already spend hours each week creating content for your blog, and it’s tough enough to find that time.  Why would you want to spend more time writing out a plan?

Brian Tracy, an international time management guru, says that spending every minute spent in planning saves 10 minutes in execution. So even 10–12 minutes planning can save you up …

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One Calendar to rule them all,
One Calendar to find them,
One Calendar to bring them all
and in the darkness bind them.

(With apologies to J.R.R. Tolkien)

If you’ve been following this blog for any time, you’ll be aware that I’m a big proponent of having an editorial calendar for your blog.

A BIG PROPONENT.

The short version is this: without a plan, you’re just wasting your time writing content that may or may not achieve your goals. WITH a plan, you can customize content to achieve your goals and …

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There are lots of ways to create an editorial calendar, and I’m not here to tell you that my way is best. The best editorial calendar is the one you will use!

But if you have created an editorial calendar in the past and it didn’t work for you, or you rarely (OK, never) use it, consider this your troubleshooting guide. 

The best #blog editorial calendar is the one you will use!

Click To …

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“I just feel like something is missing.”

That’s what a potential client told me on the phone recently.  She was already blogging regularly, getting pretty good traffic to her blog, lots of likes and shares on Facebook — but it wasn’t translating into sales for her.

She felt like she’d done everything she was “supposed” to do to blog for her business, but something was missing: that integral piece of strategy that connects blogging to selling.

In other words, she wasn’t planning her blog post content to support her sales …

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