When it comes to creating a Leadership Marketing strategy, there’s no one-size-fits-all solution.
We have to figure out how to combine three key elements — your brand voice, your ideal customer’s values, and market data — to create a strategy that will uniquely serve your business and your customers.
But one other key part of this is to understand your business’ goals for content marketing. If you don’t understand what result you want to achieve through content marketing, you’ll struggle to ever achieve it.
In general, there are three main types of …