Blog

Brand Voice and the Power of Words: Syntax

There’s an old joke email that’s gone ’round the web about a zillion times (the kind of thing your quirky uncle — or in my case, my quirky father-in-law — still forwards you daily) that asks the question, “Why did the chicken cross the road?” and gives the answers of many favorite authors.  My favorite was always Ernest Hemingway:

Why did the chicken cross the road?
To die. In the rain.

Maybe I only think it’s funny because I had to do an excruciating term paper in high school English comparing …

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A Big Embarrassing Business FAIL

We’ve been talking a lot about brand voice lately, and one of my big hopes is that my brand voice comes across as honest, trustworthy, and real.

So lemme tell you about a pretty epic fail in my biz life.

If you’re on my email list you may have noticed it: I sent out the same email newsletter three times in a row.

Not twice, which could be considered an oops.

Three. Times.

Um.  Sorry about that.

I could tell you about the massively sucky summer I’ve been having (if you get my emails, you already …

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Brand Voice and The Power of Words: Diction

Consider these two sentences:

The pooch bounced up to her and kissed her face.
The cur launched itself at her and slobbered on her face.

They convey the exact same information—that a dog licked a woman—but they convey two very different emotional scenarios.

Words are powerful. The words you choose will subconsciously affect the way you and your customers feel about your business. In addition, if you subscribe to the concept of manifesting, the words you use can have a powerful effect on the things you bring into your business and your life.

When it …

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How I Write 8 to 10 Blog Posts a Week

One of the first questions I get asked when people find out I’m a professional blogger is, “How do you write that many posts??”

It’s true that I write a fair number of blog posts in a week!  Usually 8–10, sometimes as many as 12 posts — and I only work part-time, while I manage a home and a precocious three-year-old at the same time.  And that work time isn’t all writing, either; I’ve still got to actually run the other moving parts of my business, like marketing, creating my own content, invoicing, …

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