Blog

Maybe You Should Stop Blogging

Why do you blog?

It’s a deceptively simple question that has far-reaching implications.

YET STRANGELY, it’s a question I find many business bloggers never ask themselves. They’re blogging because they think they have to, or because someone told them it was a good idea, or for SEO, or because they want to drive traffic to their website.

Which are all perfectly valid reasons to blog. But here’s the secret: None of those reasons is going to help you keep your BICFOKTAM (butt in chair, fingers on keyboard, typing away madly).

ANYWAY, what I mean …

How to Become a Trusted Authority

In the nascent stages of my first business, I attended a business conference here in Denver, led by a woman who would eventually become my de facto business coach (I say that because, while I’ve never participated in her high-end mastermind program, I go to all her conferences, and have used several of her infoproducts).

One of the keynote speakers was her accountability partner, a beautiful woman with a Southern drawl who spoke a bit like a revival preacher—probably because she is a business coach to spiritual leaders; in other words, she teaches …

Be the Change You Want to See (In Your Readers) With a Character Arc

What do Star Wars and blogging have in common? A lot, actually!

In fiction and screenwriting, there’s an important storytelling concept called the character arc.

Think back to any great book you’ve read or movie you’ve seen and ask yourself this: How did the main character change from the beginning of the story to the end?

Sometimes the change is subtle, sometimes it’s groundbreaking.

Think about Luke Skywalker. He starts out a whiney, spoiled kid and three movies later is an older-and-wiser Jedi master. Major character change happening there. Han Solo changes, too, from …

What’s Your Hook?

Do you feel like a rock star when it comes to your brand?

I ask, because it’s something I’ve been thinking about a lot lately as I work on my own brand (new website and totally new look coming soonish!) and help clients work on theirs.

What makes a standout brand?
Why do some brands generate buzz while others fizzle?
What’s the difference between a brand/business that makes you want to throw money at them, and one that you click away from and …

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